Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. 6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? organic visits to their website each month.

SEO 99

SEO Keywords Contractor Insurance 99

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. Final thoughts.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? Well-researched content helps build audience trust and positions you as a leader in your industry. Creating content can be one of the most effective ways to promote your business. 8 Strategies for Using Google Scholar for Content Ideas.

Food 142

Food Content Management System Content Keywords 142

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Agency Content Writer

JULY 25, 2022

If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. Then I developed an SEO content strategy and set a course to update the Agency Content Writer pages and blog content.

Website 130

Website SEO Agency Content 130

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. There’s no “lead generation” in link building. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. The solution?

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Contently

DECEMBER 16, 2022

While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Measuring Content Success. Crawl: Here, marketers start to build their content strategy.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Express Writers

JUNE 3, 2024

You stare at a blank content calendar and need thirty days worth of fresh ideas. For the time and resource investment to pay off, they must be PROFITABLE content ideas. It’s a form of brainstorming for ideas that uses content goals as your guide to ensure the ideas you do come up with will generate the results you need to grow.

Content 98

Content Keywords Lead Generation SEO 98

Verblio

FEBRUARY 26, 2025

Consider the challenge faced by a legal marketing writer turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs.

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Grammarly

JANUARY 29, 2024

We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting. Next are online articles and blogs , known as content marketing. SEO writing SEO is the strategic use of keywords to promote your pages on search engines like Google.

Website 116

Website Writing Content Copywriter 116

Contently

DECEMBER 27, 2022

Look at the data from the content you produced over the past year. Assess how your content performed. Analyze and Optimize Your Content. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year.

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

IT 141

IT Content Social Media Brand Awareness 141

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 110

Content Marketing Marketing Content Text 110

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. Deliver content in the format your audience prefers. Click To Tweet.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

Landing Page 94

Landing Page Content Social Media Keywords 94

Neil Patel

JUNE 2, 2021

The massive focus on social media ads combined with the challenge of creating compelling high-quality video content makes YouTube ads a tough sell to small business owners. Without a way to meaningfully interact with the content, ads ran the risk of being both frustrating and irrelevant. Can YouTube ads be tough to grasp?

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Neil Patel

JANUARY 27, 2021

When you publish a newsletter, your subscribers get notified, which increases the chances of people seeing and consuming your content. Like most social media algorithms , LinkedIn rewards content that people interact with the most. LinkedIn Newsletters Help Generate Leads. Write your newsletter content.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Grammarly

JUNE 20, 2023

That’s why most websites aim for the top of search engine results, but how do you convince algorithms that your content is what people are searching for? It gets your online content to the top of search engine results so more people see it. Only online content that aims to attract more web visitors should consider SEO keywords.

SEO 106

SEO Writing Search Engine Optimization Content 106

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? What Is an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. So whether you’re just starting to use content marketing or you’re looking for tools to help launch your campaign , these 23 tools will help you get the most out of your time and energy. Are you part of that 88%?

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Click To Tweet.

Editorial Team 111

Editorial Team Content Editorial Communication 111

Neil Patel

JANUARY 12, 2022

Website metrics can also help you track and diagnose issues with: Effectiveness of your content strategy Keyword ranking The best traffic sources Paid ad success Conversion rates. That might mean tracking which keywords you rank for using a tool like Ubersuggest. Think: text content, audio, video, etc. Time to Interact.

Website 127

Website Landing Page Lead Generation Keywords 127

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website. Why Insurance Content Marketing?

Insurance 98

Insurance Content Marketing Marketing Content 98

Backlinko

DECEMBER 7, 2023

LinkedIn SEO is all about optimizing your profile and content to boost your visibility and ranking, offering a myriad of opportunities for career progression, business networking, and establishing a prominent presence within your industry. Beyond profile optimization, the impact of SEO extends to your content.

SEO 112

SEO Content Keywords Search Engine Optimization 112

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Content 111

Content Advertising Promotion Social Media 111

Neil Patel

OCTOBER 27, 2021

You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Some of the metrics you’ll want to review include: organic traffic click-through-rate (CTR) bounce rate keyword rankings backlinks page speed conversions. Review Keyword Research.

SEO 145

SEO Keywords Architecture Social Media 145

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. One of the most time-consuming and most important parts of content marketing is to write content.

Content Marketing 98

Content Marketing Content Writing Marketing 98

Express Writers

FEBRUARY 20, 2024

I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle.

Content 98

Content Writing Search Engine Optimization Freelance 98

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Key topics = content, analytics, and web design.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. You’ll learn what people are talking about, how they’re feeling, what they’re wondering about, and what’s the general buzz.

Marketing 137

Marketing Social Media Lead Generation Concept 137