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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.
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What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? What Are Some Examples of Semantic Keywords?
Finding the right keywords for your content is a HUGE deal. That means, when most people open their browsers, they start with a Google search and keywords — words or phrases that help them find information, answers to questions, products, services, businesses, and more. But you can’t just target any keywords.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If Not such a big deal. How Does Passage Indexing Work?
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.
Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).
We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. When I consider that content marketing itself is set to be worth $600 billion in 2024 , and I see the AI market almost double that size (again, in billions!)–I
From what we are seeing on our end is that Bert is mainly impacting top-of-the-funnel keywords, which are informational related keywords. Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content.
Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. What Is SEO Copywriting?
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. You should also keep in mind the following tips.
Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.
This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Content strategy services are more in demand than ever before. That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content?
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.
Pay attention to intent, not just keywords. Keywords can have multiple intents, so create content that meets multiple types of intent. Use long-tail keywords to optimize for all kinds of intent. Focus Less on Keyword Search Volume and More on Behavioral Analytics. ” What’s the alternative?
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Harness the Power of Keyword Searches.
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Table of Contents What Is Thought Leadership Content?
LinkedIn SEO is all about optimizing your profile and content to boost your visibility and ranking, offering a myriad of opportunities for career progression, business networking, and establishing a prominent presence within your industry. Beyond profile optimization, the impact of SEO extends to your content.
By now, you’ve probably tried your hand at a few AI content platforms. That’s why in this blog post + video, we will delve into two popular AI-driven solutions: ChatGPT by OpenAI and Content at Scale. Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs.
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Moreover, with a projected value of $600 billion by 2024 , the content marketing industry is poised for sustained growth. However, as the digital landscape evolved, so did content marketing strategies.
Evergreen content is an important part of any content marketing strategy. It’s not only a way to deliver helpful and relevant content to your audience, but it also significantly reduces the amount of time you spend on updating old content. The Basics of Evergreen Content. So, where should you begin?
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. Conduct Keyword Research 3.
Artificial intelligence has shaken up content creation forever. Now we can write headlines, social media posts, emails, and even long-form blog content 5-10x faster. My friends, the time is NOW for adapting your content creation to include AI technology. The tool to use to help you produce short-formcontent?
The 10 Best Content Development Services To Use in 2024 Are you tired of mediocre content that does not connect with your customers? It’s time to revolutionize your content game and leave your competition in the dust. What Are Content Development Services? What Are the Best Content Creation Services?
Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Ready to set the stage for optimal content discovery, engagement, and performance?
When building your brand’s online presence, content is crucial. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. The best way to do that is evergreen content that helps you get the most bang for your buck. What Exactly is Evergreen Content?
Develop a Targeted Luxury Marketing Keyword Strategy. Whether you’re running an SEO campaign or a PPC campaign (or both), I recommend developing a highly targeted luxury marketing keyword strategy. Start by targeting high-conversion keywords. You’ll also need to make careful use of your negative keyword list.
The issue most people run into is the sheer amount of content out there nowadays. Rank for Many Keywords. The fact that they are so detailed means they should rank for a huge number of keywords. Don’t just pick the topic that has the main keyword with the highest search volume, however. Consume as Much Content as You Can.
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement. Click To Tweet.
Sure, you can do content marketing willy-nilly. You can write whenever you feel like it, and target keywords you haven’t researched fully. Unfortunately, it’s how a lot of marketers and business owners approach content. Because you need a content marketing process plan behind it all to ensure your content WORKS….
Inbound content marketing just might be the magic touch you need. Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Develop a Content Calendar 5.
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Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. The purpose of content can be to educate, entertain, or invite conversation with the reader.
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I’d taken a job as the VP of Marketing at Content at Scale, and pushed my full-time work at Content Hacker over to the side. It was my self-built career, the foundations of my 100-person empire , and eventually – I’d written so much content (over 1,000 blogs, emails, and 8 books), it was my life. Writing was my life.
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Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. In the matchup of content marketing vs social media marketing, which channel would win? In the matchup of content marketing vs social media marketing, which channel would win?
Table of contents Classic brainstorming techniques Collaborative brainstorming methods Visual brainstorming techniques Structured analytical brainstorming Digital brainstorming tools Conclusion Brainstorming methods FAQs Classic brainstorming techniques These fundamental brainstorming techniques lay the groundwork for idea generation.
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