Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. What Is a Content Brief? Editors make sure the content meets the brief’s requirements.

Content 100

Content Keywords Collaboration Writer 100

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S.,

Blog Post 80

Blog Post IT Writing Post 80

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. That feeling of envy mixed with respect? The punchline?

SEO 104

SEO Finance Content Concept 104

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

Website 121

Website SEO Search Engine Optimization Architecture 121

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 87

Content Blogging Blog Keywords 87

BKA Content

FEBRUARY 10, 2025

Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?

Keywords 59

Keywords SEO Blogging Blog 59

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow. Instagram captions.

Blog Post 52

Blog Post Writer Script Post 52

BKA Content

FEBRUARY 27, 2025

If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. Understanding the basics of how near me searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results.

Keywords 52

Keywords Contractor Medical Utilities 52

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO 113

SEO Keywords Engineering Website 113

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. Pay close attention to update frequency.

SEO 109

SEO Keywords Landing Page Agency 109

ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. But with millions of posts published daily, how do you consistently generate fresh ideas? A Strategic Approach to Content Ideation With approximately 7.5

Content 59

Content Content Creation Blogging Blog 59

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 69

Content Content Creation Medical Brand Awareness 69

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. That’s where SEO-optimized content writing plays a critical role.

Engagement 59

Engagement Website SEO Content 59

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

Content 59

Content Keywords SEO Text 59

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 122

Keywords SEO Engineering Website 122

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.

SEO 103

SEO Keywords Contractor Insurance 103

Backlinko

MARCH 3, 2025

Think of it as people finding your content naturally when they search for information, products, or services. You earn organic traffic by creating high-quality content that matches what people are searching for ( search intent ) and optimizing it for search engines ( SEO ). What Is Organic Traffic? Their approach? The best part?

IT 112

IT Keywords Brand Awareness SEO 112

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.

Promotion 52

Promotion Blog Post Post IT 52

iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Backlinko

NOVEMBER 29, 2024

million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for.

Writing 104

Writing Keywords Script SEO 104

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. Concerns linger about the accuracy of AI-generated content. And the potential for AI to copy content without proper attribution. That you can index our content as long as you send us traffic. So you need to make your content easy to digest.

SEO 109

SEO Keywords Website Management 109

Express Writers

MAY 31, 2024

How to Choose Keywords for SEO that Actually Rank If you are performing a home renovation and run into an issue, what’s typically your first response? Both those searches will pull up a unique list of relevant content businesses create to either educate you or help connect you to someone who can help. What’s the Big Deal with Keywords?

Keywords 98

Keywords SEO Search Engine Optimization Education 98

iWriter

DECEMBER 3, 2024

As the calendar flips to a new year, it’s not just an opportunity for fresh beginnings; it’s also the perfect time to rethink your content strategy. In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement.

Content 52

Content Entertainment Engineering Keywords 52

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

Keywords 112

Keywords SEO Search Engine Optimization Website 112

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. This move highlights the growing focus on user experience and the importance of intent, content quality, and delivering fast, accurate answers. To stay ahead, marketers must adapt their SEO content strategies.

SEO 59

SEO Content Engineering Brand Awareness 59

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K You can also go to the Posts tab to create posts about your products.

IT 102

IT Marketing Keywords Search Engine Optimization 102

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109