Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

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SEO Finance Content Concept 99

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

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Website SEO Search Engine Optimization Architecture 115

Buffer

JULY 18, 2024

This tool also lets you see your site’s organic keyword rankings and who’s linking to you.   Answer the Public Hundreds of keyword ideas based on a single keyword Limitations:  Three free searches per day; you have to sign up to use them.

SEO 104

SEO Keywords Engineering Website 104

Jane Friedman

APRIL 16, 2025

Photo by Pavel Danilyuk Todays post is excerpted from From Pitch to Print: The Nonfiction Writers 10-Step Plan to Getting Published by Dr. Jennifer Dorsey. Bookshop Amazon Many authors I work with are often surprised to find that marketing for their book actually begins well in advance of finding a publishing path.

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Social Media Projects Promotion Portfolio 126

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Blogging has become an integral part of online communication and content creation. Active websites are crawled more frequently, leading to prompt indexing of new content. Publishing daily demonstrates valuable and fresh content, positively impacting search rankings.

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Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

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Content Search Engine Optimization Copywriter Copywriting 67

ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. But with millions of posts published daily, how do you consistently generate fresh ideas? A Strategic Approach to Content Ideation With approximately 7.5

Content 59

Content Content Creation Blog Blogging 59

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. This move highlights the growing focus on user experience and the importance of intent, content quality, and delivering fast, accurate answers. To stay ahead, marketers must adapt their SEO content strategies.

SEO 59

SEO Content Engineering Brand Awareness 59

Backlinko

JULY 26, 2024

Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts? What are the most popular content formats? What’s the performance of blogs compared to other channels? Here are some stats.

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Blog Blogging Social Media Blogger 88

Copywriter Collective

JANUARY 10, 2025

Amidst the foul-smelling sludge of recycled jargon and repetitive content, there is still the chance to stand outand diamonds sparkle brightest against the dark. Back in November, we published an article discussing the use of copy in the Tech industry. The content has to be clear, concise copy that packs-a-punch.

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Copywriter Copywriting Script Copy 105

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.

SEO 98

SEO Keywords Contractor Insurance 98

BKA Content

JANUARY 14, 2025

How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Good newsyou can. Thats a missed opportunity.

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SEO Content Creator Consulting Content Marketing 104

Backlinko

SEPTEMBER 6, 2024

Sign up and I’ll email to let you know about my favorite piece of content we’ve published each week. You’ll know by now that we only hit publish on a piece of content if we think it’s the best article on its topic on the internet. From mastering keyword research to executing an effective content strategy.

SEO 101

SEO Search Engine Optimization Engineering Social Media 101

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  While our team is still fully remote and distributed—Hailley Griffis, our head of Content and Communications, is based in the U.S.,

Blog Post 80

Blog Post IT Post Writing 80

ContentWriters

JANUARY 30, 2025

Conducting research is one of the most essential parts of the content writing process. Basing your work on respected sources is important for Google EEAT , helping your content rank higher in search engines due to its value, authority, and legitimacy. Check the publisher: Are they a government agency or a professional institution?

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Medical Government Banking Education 111

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content.

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SEO Writing Content Keywords 59

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.

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IT Marketing Keywords Search Engine Optimization 95

iWriter

DECEMBER 3, 2024

As the calendar flips to a new year, it’s not just an opportunity for fresh beginnings; it’s also the perfect time to rethink your content strategy. In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement.

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Content Entertainment Engineering Keywords 52

Backlinko

NOVEMBER 29, 2024

million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for.

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Writing Keywords Script SEO 102

Backlinko

JULY 12, 2024

You can also click “ Add to your search ” to add more keywords along with the image and find more relevant results. It gives you the option to add more keywords to your image search and visit any of the result pages. Click “ Add to your search ” on an iPhone to find more results by adding more keywords.

Keywords 101

Keywords Text Engineering Website 101

BKA Content

JANUARY 27, 2025

How To Rank Higher on Google With Consistent Content Creation If youve been wondering how to rank higher on Google, the answer lies in creating content that addresses the intent of your audience. The more often you provide it with high-quality content, the more likely it is to reward you with improved search engine rankings.

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Content Creation Content Consulting Keywords 59

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

Content 59

Content Keywords SEO Text 59

Express Writers

DECEMBER 24, 2024

The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. This is where AI content detectors come into play. These tools help identify AI-written content so you can ensure originality in everything you publish. Here are some of the best AI content detectors.

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Content Storytelling Text Keywords 52

iWriter

NOVEMBER 25, 2024

Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year.

Engagement 52

Engagement Writing Social Media Content 52

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

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IT Content Architecture Content Creation 66

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. OpenAIs ChatGPT is a popular example of a model that understands and produces textual content. It also generates outlines and creative content.

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IT Medical Architecture Manufacturing 111

Backlinko

AUGUST 7, 2024

These questions are important when assessing and communicating the risk of not pursuing a project. As you execute your SEO roadmap, new opportunities will emerge, things will change, and competitors will pitch you curveballs.

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SEO Architecture Projects Collaboration 126

Backlinko

MARCH 3, 2025

Think of it as people finding your content naturally when they search for information, products, or services. You earn organic traffic by creating high-quality content that matches what people are searching for ( search intent ) and optimizing it for search engines ( SEO ). What Is Organic Traffic? Their approach? The best part?

IT 102

IT Keywords Brand Awareness SEO 102

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. These are links on other trusted real estate websites that point back to your site (hence the name backlink), and theyre how search engines like Google determine the quality and trustworthiness of a piece of content.

SEO 97

SEO Engineering Keywords Website 97

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that? What is Search Intent?

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Keywords SEO Sales Brand Awareness 118

Enchanting Marketing

DECEMBER 17, 2024

But then I’d be afraid to hit publish so editing became fraught, too. It’s been part of content marketing for a long time. Content marketers have always looked for hacks to create more content faster, to get more results with less effort. They’ve stuffed keywords to fool Google’s algorithm.

Writing 130

Writing Creativity Writer Content Marketing 130

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. What Is E-Book Writing and Publishing? E-book writing and publishing refers to the process of creating, formatting, and distributing electronic books, also known as e-books. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing.

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Promotion Publisher Publishing Publishing 130

Animalz

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. I’m pretty happy if people still talk about one of my articles a few weeks after I hit publish. A ready audience.

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Concept Blog Blogging Manufacturing 109

Bramework

JANUARY 3, 2025

This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow. Multiple input options: keywords, documents, audio files, URLs, or YouTube videos. Content Enhancement Features include: Adding brand voice. Instagram captions.

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Blog Post Writer Script Post 52

Backlinko

JUNE 27, 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. By doing this, you discover the keywords that work best for you.

Keywords 108

Keywords Engineering SEO Advertising 108

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice. 8 Strategies for Using Google Scholar for Content Ideas.

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Food Content Management System Content Keywords 142