Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. At Backlinko, we’ve seen how strong content briefs drive results. What Is a Content Brief? High-performing content. The result?

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Content Keywords Collaboration Writer 94

Neil Patel

SEPTEMBER 20, 2021

This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products. Why Should You Optimize Your Website? When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. How to Optimize Your Website for Free.

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Website Landing Page Keywords Architecture 141

Freelance Magic

NOVEMBER 6, 2024

These are short pieces of content and publishers need lots of them on a regular basis. The wellness industry is also a cut-throat one with a lot of competition, this makes it almost necessary for companies to create content to stand out from the market. My rates for landing pages start at $1,000.

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Freelance Finance Writing Medical 130

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

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Content Writer Writer Content Writing 239

Neil Patel

JANUARY 8, 2023

In this post, we’re going to go over what the high converting websites do differently. But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. Approximately 96% of visitors that come to your website are not ready to buy.

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Website Landing Page Finance Sales 145

Neil Patel

MARCH 1, 2021

One of the best ways to improve CRO is by A/B testing features on your website. There is one thing to keep in mind: testing every random aspect of your website can be counter-productive. Try both varieties to see which works best for your website. Your call to action (CTA) is the most influential element on your landing page.

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Website Landing Page Copywriter Copywriting 145

Backlinko

SEPTEMBER 6, 2024

We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. High Data Accuracy Trustworthy data is vital to understanding your website or app’s performance. This is especially true if you have a high-traffic website, as there are many data inconsistencies.

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Script Landing Page Keywords Website 101

Backlinko

JULY 19, 2024

But keyword rank trackers also help us find opportunities where we can drive even more value from underperforming content. So you can find the right solution to improve your website’s SEO. Choosing the right rank tracking tool for your website ensures you have all the features and data you need.

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SEO Keywords Landing Page Agency 108

Melanie Saxton

DECEMBER 27, 2024

Exceptional copywriting and content creation bridges people to people and businesses to businesses. You need and deserve a high-quality writer to wordsmith all your content a skilled and experienced writer who knows how to connect with audiences both emotionally and solution-wise.

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Copywriter Copywriting Persuasion Script 130

Neil Patel

JANUARY 12, 2022

If you want to succeed in online marketing, your website needs to be effective. Website performance metrics are the key. In this blog post, I’ll share 10 website performance metrics that will help you understand your site’s overall performance. Why Is It Important to Track Website Performance Metrics? Website Speed.

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Website Landing Page Lead Generation Keywords 127

Neil Patel

AUGUST 6, 2021

Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage.

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Website Landing Page Manufacturing Sales Copy 142

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. 3 User-generated content User-generated content (also known as UGC) is brand-related content created by consumers.

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Communication Marketing Storytelling Social Media 105

The Hoth

NOVEMBER 25, 2024

Besides feeling like you’re trapped inside an MC Escher painting, it’s also similar to navigating a poorly designed website. Bad website structure frustrates users and can cause them to distance themselves from your brand. Website structure also heavily affects your performance on search engines.

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Website SEO Architecture Landing Page 52

Quick Sprout

JULY 26, 2022

The best website builder for most people is Zyro or Wix. Building a website from scratch used to be hard. In fact, the best website builders turn you into a web designer overnight. The 7 Best Website Builders. Website builders have gotten so much better over the years. Building a Website with Zyro.

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Website Portfolio Freelance Sales 142

Backlinko

JULY 10, 2024

Keyword cannibalization happens when two or more pages on your website target the same keyword(s) and fulfill a similar search intent. Search engines have difficulty determining the most relevant and authoritative page for the target keyword. This can lead to lower search rankings and less visibility for all concerned pages.

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Keywords IT SEO Engineering 107

Ashleyn Writes

JANUARY 8, 2025

” About 73% of internet readers outright say they need scannable content. I talked about it with my friend Jen of TONIC Site Shop in a recent interview … no one’s going to your website to read. Case studies, testimonials, and behind-the-scenes looks are your best friends on sales pages & websites.

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Copywriter Copywriting Copy Sales 130

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

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Content Writer Writer Medical Copywriter 162

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Marketing Marketing Content Landing Page 145

Credible Content

SEPTEMBER 17, 2022

Becoming a copywriter from being a content writer. Usually, the line between being a content writer and copywriter is constantly being blurred when you are writing for blogs and websites. The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions.

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Content Writer Copywriter Copywriting Writer 130

Backlinko

DECEMBER 5, 2024

Enter your businesss name or website and select the correct listing from the drop-down menu that appears. Using such keywords on your website signals to search engines that your business is relevant to a specific location. Next, optimize your website using your chosen local keywords. Thank those who gave positive feedback.

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IT Marketing Keywords Search Engine Optimization 98

Verblio

APRIL 1, 2025

Have you ever seen a search optimization strategy without a focus on SEO content? Having an SEO content strategy in place is one thing; without the right approach or resources, you’ll eventually reach an SEO plateauand that can be difficult to overcome. If you have, it probably wasn’t successful.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Neil Patel

MAY 14, 2021

First, you decide what you want to write about and the type of content you need. Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free. How are companies using AI copywriting?

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Copywriter Copywriting Writing Script 143

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.

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Publisher Publishing Publishing Landing Page 137

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

BKA Content

JANUARY 12, 2024

SEO for Plumbers: How To Attract New Clients With Your Website In the plumbing business, the more customers you have, the better. As experts in SEO for plumbers, we can help you build a website that stands out online, gets you valuable leads and boosts your revenue. Learn More What Does SEO for Plumbing Websites Involve?

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Website SEO Contractor Landing Page 96

BKA Content

APRIL 1, 2024

SEO for Accountants: Setting Up Your Website for Success Generating over $130 billion a year in the United States alone, the accounting industry is in a fantastic place in the modern business world. Search optimization involves implementing website strategies that help your business improve its ranking in online searches.

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Website SEO Landing Page Search Engine Optimization 97

Credible Content

SEPTEMBER 8, 2022

Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. Content writing KPIs – what do they mean? Why is it beneficial to measure KPIs when writing content? Time on page.

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Writing Content Copywriter Copywriting 130

Neil Patel

AUGUST 3, 2021

It’s not just a weird trend; directing users to click the link in bio is a powerful tool to help you drive traffic from social media to your website, product pages, and more. That made it hard to drive social media users from Instagram to your website. Add URL links to your landing page.

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Social Media Media Landing Page Promotion 145

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Neil Patel

JANUARY 15, 2021

Right now, thousands of people are looking for content just like yours. In fact, 40 percent of website traffic begins with a search query. Once your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. Getting to page one of the search results is vital. billion searches.

SEO 145

SEO Landing Page Keywords Social Media 145

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

Landing Page 94

Landing Page Content Social Media Keywords 94

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. What is A/B Testing and Why Does it Matter?

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Landing Page IT Copy Sales Copy 144

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. The “poorly targeted” one delivered 278 website clicks costing $0.142 apiece. While the one with good audience targeting delivered 1,103 website clicks at only $0.03 A great way to start is with a conversion-based Facebook ad campaign.

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Ads Landing Page Ad Copy Advertising 145

Elna Cain

FEBRUARY 25, 2023

A sea of content is flooding us, but you know what? Businesses know this, and they still create, but they don’t just create content, they create epic content. Income ladder to increase your rate And the one thing that associated my credibility (& writing epic content) with better writing jobs is research.

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Freelance Writer Landing Page Consulting 211

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. In this case, that result would be your URL. 18 Ways to Improve Your Organic CTR.

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Landing Page Persuasion Keywords Social Media 145

Express Writers

APRIL 9, 2024

Your website also needs regular checkups, which marketers call content audits. They are a crucial website health checkup that gives you the status of your website’s performance while also alerting you to any issues before they cause more significant problems. What Is a Website Content Audit?

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SEO Content Landing Page Keywords 98