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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on Content Marketing Institute.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.
When I recounted the above examples in conversation this week the question that came each time was whether the same content could have been delivered as series of posts. I’ve certainly created my fair share of series over the years, and will continue to do so, but I also think there is a place for longer-formcontent.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. What makes my content unique or valuable?
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Enter: Content repurposing. When should you repurpose content?
When you create content for your website, you have many options to tackle. You can go with either long-formcontent or short-formcontent, or simply both, as per circumstance. The post What Is Long-FormContent and How to Create It Effectively in 2023 appeared first on Themeisle Blog.
Don’t let a great piece of long-formcontent be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Here are some examples: Is there anything I can do to help with your content? Wanna see what this looks like in action?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
For example, I write long-formcontent for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. Here are some examples: Is there anything I can do to help with your content? Wanna see what this looks like in action?
Browsing content on mobile devices comes with its unique challenges. Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? Once you have your technical details ironed out, its time to dig deeper into your content on the device and how people interact with content on their smartphones.
We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.
You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. There, you can find content ideas for your business. For example, let’s say you’re writing an in-depth article about content marketing.
Especially as it relates to our content. No piece of content lasts forever. YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life. You need to create content to stand out in your field, but again… Who has the time??
Like why a competitor’s metadata gets more clicks or how they organize their content. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. This lightning-fast insight will help you build better outlines and make valuable updates to existing content.
Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish?
This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. When I consider that content marketing itself is set to be worth $600 billion in 2024 , and I see the AI market almost double that size (again, in billions!)–I
Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.
Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.
Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?
Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).
Table of contents What is Claude AI? Claude can generate various forms of text content, such as summaries, creative works, and code. The Claude LLM was trained with publicly available data from the internet, content licensed from third parties, and data provided by users and crowd workers for training.
Sites with great content are the types of things you know when you see them. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You just do.
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If How Does Passage Indexing Work?
Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content. Typically, when you create content, which is the easiest way to rank for informational related keywords, SEOs tell you to create super longcontent.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Let’s dive into the latest findings about marketing communication and explore how AI might just be the solution they need to deliver high-quality content at scale.
Content strategy services are more in demand than ever before. That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content?
We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months ( see the full report here ). Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. regarding how we can help you grow?
When building your brand’s online presence, content is crucial. While blogging can yield great results, there’s no denying that it takes time, effort, and money to create valuable, high-quality content. The best way to do that is evergreen content that helps you get the most bang for your buck. What Exactly is Evergreen Content?
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Moreover, with a projected value of $600 billion by 2024 , the content marketing industry is poised for sustained growth. However, as the digital landscape evolved, so did content marketing strategies.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.
The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? Pros of AI Copywriting & Content Writing. That brings me to where to find AI copy and content. Pro: Speed-up Your Content Writing.
Content marketing is entering a dangerous new phase. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. But despite this insight from the technocrats and the observers, content marketing is not going away any time soon.
Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing? How Content Marketing Builds Brand Loyalty.
I’d taken a job as the VP of Marketing at Content at Scale, and pushed my full-time work at Content Hacker over to the side. It was my self-built career, the foundations of my 100-person empire , and eventually – I’d written so much content (over 1,000 blogs, emails, and 8 books), it was my life. Writing was my life.
Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. Upload Your Content. Here’s how.
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Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Table of Contents What Is Thought Leadership Content?
In the future, these types of searches are only likely to increase, so optimizing your content for mobile and voice search should be a priority. Optimizing your #content for #mobile & #voice search should be a priority, says @SSpencer. Understand which answers searchers are looking for & format #content w/ snippet in mind.
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