This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. Build a Strong Content Distribution Strategy. Steps to Take After You Hit the “Publish” Button.
If you’ve been paying attention here on ProBlogger this year, you’ll have seen some of what our team have called ‘mega posts’ For example here on ProBlogger we’ve published: The Ultimate Guide to Making Money with the Amazon Affiliate Program (7683 words). The Ultimate Guide to Selling Your Blog (5470 words).
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Enter: Content repurposing. When should you repurpose content?
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.
Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Technical writing is needed for any informative content with a specific purpose. For example, computer-related industries (especially anything involving software) often have many uses for more detailed technical content.
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Remember, content plays a huge role in your business growth.
million blog posts get published. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. There, you can find content ideas for your business. Why is content marketing important?
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond.
Content creation (see also: blogging) can be overwhelming if you’ve never done it before. How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish?
See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.
Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.
Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.
We had an INSANE report go out December of 2022 analyzing over 428 pieces of content we’ve silently published and studied over the last 12 months ( see the full report here ). Out of over 400 pieces of content, we divided them up into two types: long-form and short-form. Yes, please. No, thank you.
It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. There is no reason to stress about this update, go crazy trying to update your content, or spend thousands of dollars to get someone else to update it for you. (If How Does Passage Indexing Work?
Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. Upload Your Content. Here’s how.
Content marketing is entering a dangerous new phase. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. But despite this insight from the technocrats and the observers, content marketing is not going away any time soon.
Content strategy services are more in demand than ever before. That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content?
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Shares Are Not Enough: How to Amplify Your Content and Build Links.
Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. hejhejnatalya Click To Tweet.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. You should also keep in mind the following tips.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blog posts under your belt. If you’ve ever wanted to know how to monetize your content. This online monetization strategy is one of the most common modern monetization methods for online content.
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Table of Contents What Is Thought Leadership Content?
Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Instagram Guides are a new tool for content discovery. It’s the most flexible in terms of the kinds of content you can include. Nordiska K?k
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. ” 5 Tips for Generating Blog Ideas 1.
Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing? How Content Marketing Builds Brand Loyalty.
Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.
A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. Step 1: Find Your Audience.
The content production process is one of the biggest pain points for marketing teams. It can often be long, slow, and difficult to scale. Then we’re sharing specific AI prompt examples that marketing teams can use to scale high-quality content production. Specify the goal, topic, and any nuances of your content.
Sure, you can do content marketing willy-nilly. You can publish random topics at random times. Unfortunately, it’s how a lot of marketers and business owners approach content. Because you need a content marketing process plan behind it all to ensure your content WORKS…. Probably a big fat load of nothing.
AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.
Evergreen content is an important part of any content marketing strategy. It’s not only a way to deliver helpful and relevant content to your audience, but it also significantly reduces the amount of time you spend on updating old content. The Basics of Evergreen Content. So, where should you begin?
Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2.
I’d taken a job as the VP of Marketing at Content at Scale, and pushed my full-time work at Content Hacker over to the side. It was my self-built career, the foundations of my 100-person empire , and eventually – I’d written so much content (over 1,000 blogs, emails, and 8 books), it was my life. Writing was my life.
Profitable, sustainable content strategies begin with a blog post. Lots of content. Putting out so much content seems impossible, especially with smaller teams? Profitable brands repurpose one big form of content into many, many more. With content repurposing it’s more like kill 10. The secret’s out.
There is a reason people publish these types of reviews, and it’s not just to earn affiliate income, although that is a benefit. Business owners don’t know what’s out there The most important reason to publish software reviews is to let business owners and professionals in your industry know that certain software applications exist.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Below, Ill walk you through the main content distribution channels and the steps you can take to maximize your reach with each one. Since it involves other people recommending your content.
One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Watch Me Explain the Amazing ROI of Content Marketing.
On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. Here’s a little secret: Most sites are looking for the same benefits, such as: content relevant to their site detailed content well-written content a legitimate site. Write Relevant and Competitive Content.
While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?
So, you want to learn how to write content faster? For many marketers, entrepreneurs, and business owners, one of the top impediments to creating content is time. It takes time to craft high-quality, profitable content. (On That means more high-quality content on your calendar, and more content = more results, faster.)
By now, you’ve probably tried your hand at a few AI content platforms. That’s why in this blog post + video, we will delve into two popular AI-driven solutions: ChatGPT by OpenAI and Content at Scale. Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs.
You’ve done the content inventory. Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. HANDPICKED RELATED CONTENT: Why a Good Content Audit Is Your Business’s Best Friend. Evaluate content from all angles.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content