Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Content Marketing 113

Content Marketing Marketing Government Content 113

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 93

Engagement Marketing Content Social Media 93

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It’s a win for the brand, too.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Content Marketing Institute

JUNE 5, 2024

Interactive content comes in so many forms, but not enough marketers take advantage of it. Host a poll. Create a game. Discover the possibilities, tools, and big results.

Engagement 132

Engagement Content Marketing Content Marketing 132

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

Brand 98

Brand Content Marketing IT Marketing 98

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 95

Brand IT Marketing Healthcare 95

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO 101

SEO Content Finance Concept 101

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 94

Content Keywords Collaboration Writer 94

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 87

Content Blog Blogging Keywords 87

Content Marketing Institute

JANUARY 8, 2025

Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Does your title accurately describe your role?

Content Marketing 127

Content Marketing Content Creator Marketing Content 127

Express Writers

DECEMBER 5, 2024

About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. So, the familiar time and resource drain remains formidable.

Content Creation 52

Content Creation Content Marketing Content Marketing 52

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Content Writer 245

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

Social Media 81

Social Media Content Creation Content Promotion 81

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Content Marketing Institute

FEBRUARY 24, 2025

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Content Marketing 119

Content Marketing Marketing Content 119

Enchanting Marketing

MARCH 25, 2025

Its a memorable point that may linger in your reader’s mind long after they’ve finished reading your content. Vivid images haunt readers, popping up in their minds hours—or even days—after reading your content. A clincher sentence is a soundbite , communicating a nugget of wisdom. Too many ideas.

Education 192

Education Social Media Communication Creativity 192

Nick Ursborne

DECEMBER 18, 2024

This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Think of yourself as a conductor, guiding the AI orchestra to produce a symphony of content. In this post I worked with Gemini 1.5

Copywriting 194

Copywriting Copywriter Content Creator Content Creation 194

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work. This is wrong.

Freelance 261

Freelance Writer Content Proofreader 261

Content Marketing Institute

JUNE 6, 2024

Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Transportation 137

Transportation Social Media Content Media 137

ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI.

Content 59

Content Content Creation Blog Blogging 59

Content Marketing Institute

FEBRUARY 26, 2025

Creating great content will only take you so far. Follow this upgraded approach to gain a marketing advantage. You also need to attract an audience and ensure theyll see, share, and act on your stories.

IT 126

IT Marketing Content Audience 126

Elna Cain

DECEMBER 11, 2023

It’s a necessity nowadays for freelance writers to market on LinkedIn. And it continues to be a strong marketing method today. I talk about my successes, my digital marketing niche, and about freelancing on the platform. These could be digital marketing companies, AI tools, email marketing platforms, and more.

Writing 226

Writing Freelance Content Digital Marketing 226

Blogging Wizard

DECEMBER 12, 2023

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing.

Content Creation 291

Content Creation Content Sales Marketing 291

Buffer

DECEMBER 9, 2024

I'm a verbal processor, and knowing that about myself has completely changed how I approach content creation and setting up my workflows to support how I do my best work. Tools for content creation Finally, the last stage is turning that text into potential social posts. Apple Notes already does this, so that has been my default.

Social Media 75

Social Media Media Content Content Creation 75