Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Sometimes, I feel more like a content machine than a content strategist. Creativity.

Creativity 98

Creativity Content Marketing Marketing Content 98

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Marketing 123

Marketing Brand Content 123

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work. This is wrong.

Freelance 261

Freelance Writer Content Proofreader 261

Elna Cain

DECEMBER 11, 2023

It’s a necessity nowadays for freelance writers to market on LinkedIn. And it continues to be a strong marketing method today. I talk about my successes, my digital marketing niche, and about freelancing on the platform. These could be digital marketing companies, AI tools, email marketing platforms, and more.

Writing 225

Writing Freelance Content Digital Marketing 225

Blogging Wizard

DECEMBER 12, 2023

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing.

Content Creation 289

Content Creation Content Sales Marketing 289

Content Marketing Institute

AUGUST 1, 2024

The 2025 budget is bigger, and you can add a new role on your content and marketing team. Great news! Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 122

Content Marketing Marketing Content 122

Ahrefs

SEPTEMBER 17, 2024

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, … Read more ›

Marketing 121

Marketing Content Content Marketing Blog 121

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Content Marketing 103

Content Marketing Marketing Government Content 103

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 95

Engagement Marketing Content Social Media 95

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 114

Content Marketing Marketing Content 114

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and content creation at scale while improving SEO?

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Nick Ursborne

MAY 12, 2024

But it appears to be altogether absent in the world of AI-automated marketing. While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? The post In a world of AI-generated marketing, where’s the Creative Director?

Creative Director 198

Creative Director Creativity Art Director Copywriter 198

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 121

Marketing Content Content Marketing 121

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It’s a win for the brand, too.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Content Marketing Institute

OCTOBER 9, 2024

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

Content Marketing 110

Content Marketing Marketing Content 110

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Content Marketing Institute

NOVEMBER 19, 2024

Familiar content and marketing formats are teetering on the edge of extinction. Peace out, PowerPoint? Bye bye, blogs? But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

Marketing 108

Marketing Content Blog Blogging 108

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads.

Content Marketing 80

Content Marketing SEO Content Management System Marketing 80

Adam Connell

DECEMBER 5, 2024

Want to learn more about the state of content marketing this year? Check out our roundup of 71 eye-opening content marketing statistics…

Content Marketing 85

Content Marketing Marketing Content 85

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 131

Content Marketing Content Marketing 131

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. You can even explain that the commission from affiliate links can help support your content creation, website hosting, etc. What are your best-paying affiliate programs?

Content Creator 162

Content Creator Blogger Content Insurance 162

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 98

Brand IT Marketing Healthcare 98

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it!

Marketing 135

Marketing Social Media Entertainment Sales 135

Content Marketing Institute

OCTOBER 29, 2024

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

Marketing 97

Marketing Content Audience 97

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. But is marketing really to blame? The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Is there a takeaway for other companies?

Marketing 132

Marketing Advertising IT 132

Caroline Gibson

APRIL 7, 2024

What about integration with an existing email marketing platform? Do you need a content marketing strategy so that you can plan ahead with blogs on your site (Google loves to see fresh content added) and with posts on socials? What to consider for your website build Will your website be both desktop and mobile friendly?

Website 147

Website Freelance Copywriting Content Copywriter 147

Content Marketing Institute

JUNE 5, 2024

Interactive content comes in so many forms, but not enough marketers take advantage of it. Host a poll. Create a game. Discover the possibilities, tools, and big results.

Engagement 116

Engagement Content Marketing Content Marketing 116

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 97

Communication Marketing Storytelling Social Media 97

Content Marketing Institute

SEPTEMBER 26, 2024

Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program. Overwhelmed by all the data available to analyze?

Marketing 128

Marketing Management Content Marketing Content 128

Content Marketing Institute

OCTOBER 11, 2024

Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do? Media consumption isn’t like it used to be.

Content 130

Content Media Marketing IT 130

Content Marketing Institute

NOVEMBER 6, 2024

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

Marketing 121

Marketing Brand Content IT 121

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 137

Audience Content Content Marketing Marketing 137

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 107

Social Media Content Retail Content Creator 107

Content Marketing Institute

AUGUST 14, 2024

Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative. Sequels, prequels, and reboots abound. Storytelling around recognizable themes has built-in resonance.

Storytelling 125

Storytelling Content Content Marketing Marketing 125