Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Sometimes, I feel more like a content machine than a content strategist. Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Content Marketing 113

Content Marketing Marketing Government Content 113

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Post Engagement 69

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 93

Engagement Marketing Content Social Media 93

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

Brand 98

Brand Content Marketing IT Marketing 98

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It’s a win for the brand, too.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out.

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Social Media 136

Social Media Media Content Content Marketing 136

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually. Here’s a quick, helpful tutorial.

Social Media 81

Social Media Content Creation Content Promotion 81

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Social Media 139

Social Media Media IT Engagement 139

Content Marketing Institute

MAY 14, 2024

But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready? The TikTok “ban” grabs the headlines.

Social Media 136

Social Media Media Marketing Content 136

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Nick Ursborne

DECEMBER 18, 2024

This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Think of yourself as a conductor, guiding the AI orchestra to produce a symphony of content. In this post I worked with Gemini 1.5

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Social Media 116

Social Media Media Content Brand 116

Content Marketing Institute

JUNE 6, 2024

Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Transportation 136

Transportation Social Media Content Media 136

Enchanting Marketing

MARCH 25, 2025

Clinchers appear as the last sentence of well-written social media posts, blog posts, essays, or book chapters. Its a memorable point that may linger in your reader’s mind long after they’ve finished reading your content. Write a clincher sentence. Eh … what is a clincher sentence? Too many ideas.

Education 192

Education Social Media Communication Creativity 192

Grammarly

APRIL 24, 2024

As a current student, it’s almost guaranteed you use social media in some way. It’s also quite likely you’ll write a social media essay at some point in your academic career. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a social media essay?

Social Media 114

Social Media Media Writing Digital Communication 114

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win. Innovative brands see the power of employee ambassadors.

Social Media 135

Social Media Media Brand Writing 135

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. Oftentimes, that’s in the form of a social post showcasing a product in action. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 143

Social Media Media Brand Ads 143

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 131

Social Media Media Brand Marketing 131

Elna Cain

DECEMBER 11, 2023

It’s a necessity nowadays for freelance writers to market on LinkedIn. And it continues to be a strong marketing method today. I talk about my successes, my digital marketing niche, and about freelancing on the platform. These could be digital marketing companies, AI tools, email marketing platforms, and more.

Writing 226

Writing Freelance Content Digital Marketing 226

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Review the keywords to see which ones you’d like to target in content. And ranks highly.

Website 117

Website SEO Search Engine Optimization Architecture 117

Jane Friedman

MARCH 18, 2025

In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. More and more professional relationships were being forged via video apps and social media. Flash forward to 2024.

Food 132

Food IT Storytelling Social Media 132

Adam Connell

APRIL 29, 2024

Looking for social media post ideas? It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. I’ve got you covered. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

Social Media 109

Social Media Brand Media Post 109

Content Marketing Institute

NOVEMBER 22, 2024

What’s a marketer to do? 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. Does this activity indicate a new age of microblogging?

Social Media 118

Social Media Media Marketing IT 118

Adam Connell

MARCH 11, 2025

The easiest way to manage your social posts is in a unified content calendar. In this post, we review all the best social media calendar tools on the market

Social Media 83

Social Media Media Management Marketing 83

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? Social media platforms always seem hungry for more content. Repurposing is key I used to have an aversion against repurposing content. My inner creator hates planning and I get overwhelmed just thinking about a content calendar, so my approach is mostly intuitive.

Post 130

Post Content Creation Storytelling Creativity 130

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts.

Writing 245

Writing Content Freelance Keywords 245

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Content Marketing 142

Content Marketing Marketing Content Social Media 142