Content Marketing Institute

OCTOBER 23, 2024

And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution? In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021.

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Sales Content Marketing IT 134

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 113

Content Marketing Marketing Government Content 113

Content Marketing Institute

JUNE 20, 2023

Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team. Continue reading →

Sales 136

Sales Content 136

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 123

Sales Content IT 123

Blogging Wizard

DECEMBER 12, 2023

Content strategy is the compass of your content creation journey. Creating content without a strategy is like being sailing in the ocean with no compass or GPS. You keep sailing.

Content Creation 291

Content Creation Content Sales Marketing 291

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

Sales 111

Sales Lead Generation Communication Persuasion 111

Backlinko

APRIL 7, 2025

Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. After reading this article, you’ll have 10 Google-approved strategies for creating people-first content.

Medical 67

Medical Content Keywords Engineering 67

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. But when it’s not just about sharing information, the math changes.

Copy 219

Copy Ads Copywriter Copywriting 219

The Idea Logical Company

MAY 8, 2024

And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

Publishing 340

Publishing Publisher Publishing Copy 340

Backlinko

MARCH 25, 2025

As you review niches, look for the following: Upward trend (or fairly steady interest) over time Seasonal patterns you can plan content around Related topics showing rapid growth Step 3: Analyze Profitability Moderate to strong interest in your blog niche is a fantastic start. And what the average CPC for your niche is.

Blogging 103

Blogging Blog Medical Finance 103

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales.

Sales 108

Sales Marketing Search Engine Optimization Social Media 108

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) ” About 73% of internet readers outright say they need scannable content. Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) is evolving faster than ever.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Backlinko

JULY 30, 2024

So that your content attracts more visitors to your website. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. And so creating content around informational keywords is a great way to show potential customers they can trust you. Let’s get started.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

Content 59

Content Keywords SEO Text 59

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. And this is how sales are made. The newsletters you read. The podcasts you listen to.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Freelance Magic

NOVEMBER 6, 2024

These are short pieces of content and publishers need lots of them on a regular basis. The wellness industry is also a cut-throat one with a lot of competition, this makes it almost necessary for companies to create content to stand out from the market. trillion USD in sales in 2021. The answer is, yes, you definitely can!

Freelance 130

Freelance Finance Writing Medical 130

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), or == Heres how I use it: After a sale, we send an email (typically the second in our fulfillment sequence) asking customers what tipped them over the edge. I will provide the content for you to review.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Ahrefs

MAY 1, 2024

GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. … Read more ›

Content 142

Content Content Marketing Sales Marketing 142

Contently

MARCH 18, 2025

The End of Content Marketing as We Know It We’re witnessing another ‘once in a lifetime’ event (lots of those lately, it seems). Because content discovery mechanisms that marketers have relied on for decades are being fundamentally disrupted. When we started developing Contently AI Studio, I was actually skeptical.

Content 53

Content Content Marketing SEO Freelance 53

Contently

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230. Supreme Court guidance is pivotal but unsettled The U.S.

Social Media 107

Social Media Media Brand Telecommunication 107

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? Social media platforms always seem hungry for more content. Repurposing is key I used to have an aversion against repurposing content. My inner creator hates planning and I get overwhelmed just thinking about a content calendar, so my approach is mostly intuitive. My solution?

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Post Content Creation Storytelling Creativity 130

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. In a nutshell, HVAC content marketing is simply giving customers answers to their questions and concerns before they buy.

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Content Marketing Marketing Agency Content 52

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Short on time? 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Content Creation 96

Content Creation Copy Text Creativity 96

Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s … Read more ›

Content Marketing 139

Content Marketing Content Marketing Sales 139

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Exceptional copywriting and content creation bridges people to people and businesses to businesses. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. Sales enablement technology.

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Content Writer Writer Medical Copywriter 162

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Here’s an example of a piece of content I wrote for Klaviyo: 3.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Ahrefs

NOVEMBER 28, 2023

Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. Don’t worry. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s … Read more ›

Content Marketing 138

Content Marketing Marketing Content Sales 138

iWriter

DECEMBER 4, 2024

Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). Ready to learn how quality content can maximize your ROI?

Content 52

Content Content Writer Education Storytelling 52

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Contently

SEPTEMBER 19, 2024

Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. Getting there isn’t easy, though.

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Brand Social Media Copy Content Social Media 52

Buffer

SEPTEMBER 30, 2024

It should get people to perk up and pay attention (and, ultimately, engage with your content). But without a strong hook, you risk people scrolling past your content and missing your message. And let's face it, that's the last thing you want after pouring your time and energy into content creation.

Social Media 117

Social Media Media Writing Storytelling 117

Express Writers

DECEMBER 5, 2024

About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. What Do You Get from an All-in-One Digital Content Marketing Team?

Content Creation 52

Content Creation Content Marketing Content Marketing 52

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes. It’s a necessity.

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Brand Agency Content Content Creation 52