Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Social Media 115

Social Media Media Content Content Marketing 115

Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.  They’re all used very differently. 

Social Media 101

Social Media Media Post Engagement 101

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 237

Content Writer Writer Content Writing 237

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win. Innovative brands see the power of employee ambassadors.

Social Media 116

Social Media Media Brand Writing 116

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 128

Social Media Media Brand Ads 128

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Social Media 93

Social Media Media Content Brand 93

CopyBlogger

NOVEMBER 1, 2024

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

Social Media 101

Social Media Media Publishing Publishing 101

Elna Cain

DECEMBER 11, 2023

These are: Content leads CEOs Strategists Copywriters/freelancers So, how can you be active on LinkedIn and not waste time doing this? Learn a New Skill Whenever I’m learning a new skill, I’m exited to share it on social media or with my newsletter and network of freelancers. But the ACT of doing this (i.e.,

Writing 225

Writing Freelance Content Digital Marketing 225

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Wondering when to post on social media?

Social Media 69

Social Media Media Post Engagement 69

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts.

Writing 245

Writing Content Freelance Keywords 245

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. Social media has made influence far more accessible. The newsletters you read.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. What Is AI-Generated Content? This tool will tell you if the content is likely AI or not. So you get to work. This is wrong.

Freelance 261

Freelance Writer Content Proofreader 261

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriter 162

Enchanting Marketing

NOVEMBER 26, 2024

Instead of sharing boring lessons on your blog, newsletter or social media, include stories to captivate your audience. The most human content helps connect. Human content wins. So, share your stories on your website, in your newsletter, and on social media. That one has a Shimano drivetrain and disc brakes.

Storytelling 258

Storytelling Marketing Script Social Media 258

Content Marketing Institute

NOVEMBER 22, 2024

6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

Social Media 95

Social Media Media Marketing IT 95

Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 101

Creativity Content Marketing Marketing Content 101

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually. Here’s a quick, helpful tutorial.

Social Media 82

Social Media Content Creation Content Promotion 82

Caroline Gibson

APRIL 7, 2024

How about integration with your social media accounts? Do you need a content marketing strategy so that you can plan ahead with blogs on your site (Google loves to see fresh content added) and with posts on socials? What to consider for your website build Will your website be both desktop and mobile friendly?

Website 147

Website Freelance Copywriting Content Copywriter 147

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Content Marketing 138

Content Marketing Marketing Content Social Media 138

Elna Cain

JANUARY 13, 2023

I’ve been using Jasper AI for a year or so and have found it helpful in creating content since I have multiple blogs. If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. Write Social Posts.

Freelance 284

Freelance Writer Script Writing 284

Elna Cain

OCTOBER 8, 2022

I found content mill jobs! And these content mills treated writers like robots in a way. So, why did I recently try even more content mill writing jobs when I can regularly land high paying freelance writing jobs that pay $900+ a post? Progression: Content Mill Writing to Professional. Look at job boards and social media.

Content 169

Content Freelance Copywriter Copywriting 169

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Content 115

Content Social Media Brand Awareness Promotion 115

Enchanting Marketing

SEPTEMBER 19, 2023

The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. I used that story to explain how mistakes matter less than we think, also in content marketing. In content marketing, we give away valuable free gifts, too.

Writing 256

Writing Social Media Agency Content Marketing 256

Agency Content Writer

JULY 12, 2023

From gaining article feedback to crafting meta descriptions, discover how ChatGPT enhances online content. ” Copy and paste the content right after this question and see what ChatGPT says! This incredible resource helps me overcome writer’s block and explore new perspectives and angles for my content.

Content 130

Content Collaboration Utilities Content Management System 130

Neil Patel

MARCH 13, 2023

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. I’ll give you a hint… regurgitated content.

Content 143

Content Digital Marketing Keywords Social Media 143

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 104

Content Marketing Marketing Government Content 104

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 121

Content Marketing Marketing Social Media Search Engine Optimization 121

Nick Ursborne

APRIL 21, 2023

I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more. appeared first on Writing for the web - online copywriting and content writing. As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now.

Publisher 207

Publisher Publishing Publishing Food 207

Kristi Hines

AUGUST 2, 2023

Streamline your client’s content publishing across platforms like WordPress, Twitter, YouTube, Shopify, and Medium with Content.app. Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation.

Utilities 246

Utilities Transportation Medical Content Creation 246

Content Marketing Institute

JUNE 6, 2024

Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Transportation 126

Transportation Social Media Content Media 126

Enchanting Marketing

AUGUST 29, 2023

Yes, when you write a quick email or social media update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-form content or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Want to engage your readers? Dammmmmnnn.

Writing 290

Writing Persuasion Text Copywriter 290

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences.

Content 122

Content Storytelling Consulting Promotion 122

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. The result? Same prompts for the same AI tools.

Writer 245

Writer Copywriter Copywriting Sales Copy 245

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Elna Cain

FEBRUARY 25, 2023

A sea of content is flooding us, but you know what? Businesses know this, and they still create, but they don’t just create content, they create epic content. Income ladder to increase your rate And the one thing that associated my credibility (& writing epic content) with better writing jobs is research.

Freelance 209

Freelance Writer Landing Page Consulting 209