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It felt more organic than a typical sales leadgeneration form and ended up capturing some of the highest qualified traffic coming through the page. Some versions targeted the people who hire HVAC professionals and some targeted the HVAC contractors themselves. Click To Tweet. 102% growth in search views. 73% in organic traffic.
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Online retailers rely on SEO every day to attract new customers, but what about companies such as distributors, manufacturers, commercial contractors and SaaS developers? It plays a part in virtually every step of the B2B customer journey, from leadgeneration to sales.
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