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It positions you as more of an expert in the industry, helps you make an enviable portfolio, and makes marketing your services easier. Here’s an email I recently sent to one of my old clients that you can tweak based on your relationship with them: And don’t worry: old clients understand contractors raise their rates.
Create a Writing Portfolio That Kicks Butt. “Do Here’s a link to my writing portfolio. Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog.
Scripting for Videos, Webinars, and Ads Remember, copywriting isn’t limited to the written word anymore. These days, a lot of copywriters also script videos, webinars, and advertisements. As your writing portfolio improves, so will your success rate when applying for freelancing copywriting jobs, but it takes time.
To land paying clients as a freelance copywriter, you can get by with a website and portfolio to show off your work. Script for a 90-second promotional video for a company that sells fraud-prevention software. Hire a sub-contractor to help you complete the work. Website for a Seattle construction company, about 10 pages .
It positions you as more of an expert in the industry, helps you make an enviable portfolio, and makes marketing your services easier. But if you have a solid portfolio and social proof, you stand a chance at winning the job…with a sneaky trick. Here’s a script you can tweak: “Hey {name}, I hope your day is going well so far!
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