Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. Iterative Refinement: Don’t settle for the first output.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Agency Content Writer

DECEMBER 2, 2024

Copywriters : Craft copy that persuades and generates sales. SEO Writers : These professionals focus on optimizing content for search engines. Technical Writers : They explain complex concepts in simple, digestible ways. Social Media Writers : Focus on content tailored to platforms like Instagram, Twitter, and LinkedIn.

Content Writer 246

Content Writer Writer Portfolio Content 246

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Btw, if you want to see these principles in actionand get three hooks delivered to your inbox every weekcheck out the Copy Bank Club. Your copy must feel just as effortless for your readers eyes to navigate. is evolving faster than ever.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Ashleyn Writes

JANUARY 10, 2025

Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. Btw, check out the Copy Bank Club if you want to see these principles in actionand get an AI prompt JUST like the ones below delivered to your inbox every week, just $20/mo. .”] I included both. The result?

Copywriter 130

Copywriter Copywriting Script Landing Page 130

The Idea Logical Company

MAY 8, 2024

I was gifted an advance reading copy that tells me the book will be published on July 2, 2024.) The ability to push out thousands of copies of books (on a sale-and-return basis, of course) was uniquely the publishers’, and that meant they decided what went into the marketplace.

Publishing 340

Publishing Publisher Publishing Copy 340

Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

Copywriter 105

Copywriter Copywriting Script Copy 105

Jane Friedman

MARCH 19, 2025

To fix this, I started using BookSprout, a platform where authors can offer free review copies in exchange for honest feedback. This helped me build momentum early on, ensuring my books had reviews on launch day rather than waiting months for them to trickle in.

Publishing 136

Publishing Publisher Publishing Marketing 136

The Idea Logical Company

OCTOBER 4, 2023

In the 20th century, each “next printing” was a bit of a commitment, usually in the low thousands of copies. If the book was only selling dozens or hundreds a year, it made economic sense to kill it. Two things changed that calculus. Ebooks don’t require inventory.

Publishing 340

Publishing Publisher Publishing Electronics 340

Nick Ursborne

APRIL 6, 2024

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. As a freelancer, you should be reaching out to your clients and prospects, saying, “When it comes to copy and content, I can be your human in the loop.” I didn’t just make it up.

Copywriter 258

Copywriter Copywriting Writing Freelance 258

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Freelance Magic

NOVEMBER 19, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Backlinko

JULY 26, 2024

Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages. stars out of 5 ( 400+ reviews ) Capterra Review 4.8

Content Creation 94

Content Creation Copy Text Creativity 94

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Sethi’s copy may not appeal to you.

Persuasion 217

Persuasion Sales Copy Script Transportation 217

Nick Ursborne

OCTOBER 11, 2024

That’s what happens when you’ve been writing copy for over 45 years. I dare say I did a reasonable job… I’m sure I pressed all the right buttons in my copy… the fear of running out of money, and so on. And we can tap into those experiences when we write copy and content. You also bump into something else at my age… ageism.

Copywriter 220

Copywriter Copywriting Copy Writer 220

Backlinko

DECEMBER 27, 2024

Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned. Then, click Compose to generate more copy. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Write at least a few sentences.

IT 110

IT Medical Architecture Manufacturing 110

Grammarly

NOVEMBER 15, 2024

Personalized letters: AI in communication It may be tempting to just copy and paste whatever your AI writing assistant creates, but it’s not recommended. However, that doesn’t mean you can copy and paste those either; even AI for professional letters needs to be revised before it’s sent.

Writing 110

Writing Writing Style Copy Communication 110

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Freelance Magic

DECEMBER 1, 2024

There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. You might write a blog post for a tech startup one day, edit an ebook for a solopreneur the next, and craft website copy for a local business the week after that. Avoid generic copy-paste applications—they’ll get lost in the shuffle.

Freelance 130

Freelance Writer Portfolio Projects 130

David Meerman Scott

MARCH 5, 2025

By measuring yourself against the competition, you risk becoming a slightly better version of what already exists.

Copy 62

Copy Marketing 62

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. A good structure, meanwhile, has a number of benefits beyond improving readability.

Copywriter 98

Copywriter Copywriting SEO Government 98

Elna Cain

JANUARY 13, 2023

” Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. You can even give it a book title or website or just copy and see what happens.

Freelance 285

Freelance Writer Script Writing 285

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve.

Copywriter 253

Copywriter Copywriting Writing Sales Copy 253

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Enchanting Marketing

JUNE 18, 2024

In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Does that sound inclusive or what?

Sales 200

Sales Persuasion Sales Copy Food 200

Freelance Magic

NOVEMBER 18, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Enchanting Marketing

NOVEMBER 29, 2022

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. But what is a true sentence? There’s no excess.

Writing 267

Writing Sales Copy Prose Hospitality 267

Nick Ursborne

SEPTEMBER 18, 2023

Futureproof your career as a writer by weaving Emotional Intelligence into your copy. Step two is to formalize that process by applying the principles of Emotional Intelligence to your copy. When you take that second step, you are creating copy that is beyond what AI can achieve. Copywriters have been doing this for decades.

Copywriter 236

Copywriter Copywriting Copy Writer 236

Nick Ursborne

JANUARY 4, 2024

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. Does this mean I can rely on AI tools to create emotionally intelligent copy?

Copywriter 223

Copywriter Copywriting Construction Copy 223

Nick Ursborne

OCTOBER 4, 2023

This is why, to differentiate our own copy, we want to insert a real person into the narrative. Personal experience breathes life into your copy and content. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy. From description to storytelling. But so can GPT-4.

Copywriter 232

Copywriter Copywriting Storytelling Writing 232

Nick Ursborne

FEBRUARY 14, 2024

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions. This is where we get to compete.

Copywriter 206

Copywriter Copywriting Freelance Copy 206

Jane Friedman

NOVEMBER 20, 2024

In children’s and upmarket historical literature, the current social context goes a long way in getting your novel acquired and selling copies. From beginning to end, writing and publishing a novel is all about telling a story and connecting to readers.

Writing 137

Writing Writer Copy Communication 137

Nick Ursborne

SEPTEMBER 10, 2023

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric. It’s about dramatically improving the performance of your copy and content. It just learns about it from data.

Copywriter 221

Copywriter Copywriting Sales Copy Copy 221

Enchanting Marketing

MARCH 11, 2025

How to write soundbites like Apple : This carousel was very loosely based on a blog post about Apple’s copy but I gathered a lot more examples (16,830 impressions, 258 likes, 33 comments, 16 reposts). I turned an infographic into a LinkedIn carousel (41,905 impressions, 329 likes, 149 comments, 18 reposts).

Post 130

Post Content Creation Storytelling Creativity 130

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It’s sales copy. I devour a lot of fiction. And yes, I do understand.

Sales Copy 223

Sales Copy Writing Copywriter Copywriting 223

Arrant Pedantry

JUNE 18, 2024

From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it.

Copy Editor 342

Copy Editor Projects Copy Ads 342

Nick Ursborne

JANUARY 16, 2023

But for the most part, I haven’t been using it to write content or copy. I copied and pasted about 25 testimonials into the chat field and asked ChatGPT to go through them all and pick out the positive input that cropped up the most. I’ve been using ChatGPT a lot recently. I used to do a lot of one-on-one coaching with freelancers.

Freelance 252

Freelance Copywriter Copywriting Copy 252

Elna Cain

MARCH 8, 2025

This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy. You Need a Stand Out Portfolio A portfolio houses your writing. If you don’t want to commit to a website for your portfolio (which is ideal), you can use a portfolio site like Journo or Medium.

Writer 130

Writer Portfolio Post Freelance 130