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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

Rooted in emotional intelligence (EI), empathy mapping is a pathway to creating authentic, impactful copy. It encourages copywriters to consider not just what people say but what they think, feel, and do. Why Empathy Mapping Matters in Copywriting While AI excels at analyzing data and generating content, it cannot genuinely empathize.

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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. First, obviously, is the 45 years of copywriting experience I bring to the table. And we can tap into those experiences when we write copy and content. My age is a huge advantage.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. And enjoy the ride.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

And yes, some of those advances will impact our work as freelance copywriters. All their copy begins to feel the same. And no company wants that… they want their copy and content to sound unique. appeared first on Writing for the web - online copywriting and content writing. You need a plan. Or you can fall behind.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric. It’s about dramatically improving the performance of your copy and content. It just learns about it from data.

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Copywriters have been doing this for decades.

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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

Pro with Deep Research to research opportunities for copywriters working with AI. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Check out my course, Futureproof Copywriting.