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How To Use ChatGPT To Critique Your Sales Copy and Get More Clients

Income Diary

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric. It’s about dramatically improving the performance of your copy and content. It just learns about it from data.

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page.

Copy 217
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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This is why may latest course, Futureproof Copywriting , is divided into three sections. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.

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How to Let Readers Imagine a Better Life: The 8 Life Forces

Enchanting Marketing

Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. You hear the tills ringing.

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Writers fall into the Sameness Trap when they rely too much on AI and lists of “Killer Prompts”.

Nick Ursborne

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?

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How to Take Your Readers on a Journey (& Tell the Truth): 3 Universal Writing Lessons

Enchanting Marketing

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. And, of course, their copywriters know how to vary long and short.