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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

Rooted in emotional intelligence (EI), empathy mapping is a pathway to creating authentic, impactful copy. It encourages copywriters to consider not just what people say but what they think, feel, and do. Why Empathy Mapping Matters in Copywriting While AI excels at analyzing data and generating content, it cannot genuinely empathize.

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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

But… Are you optimizing that copy and content for Emotional Intelligence? Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Finally, create a more “human” draft, ensuring the copy is emotionally engaging. Let’s break that question into 3 areas. #1

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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. First, obviously, is the 45 years of copywriting experience I bring to the table. And we can tap into those experiences when we write copy and content. My age is a huge advantage.

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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Find out more about the Futureproof Copywriting course here… The post 5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. And enjoy the ride.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

And yes, some of those advances will impact our work as freelance copywriters. All their copy begins to feel the same. And no company wants that… they want their copy and content to sound unique. appeared first on Writing for the web - online copywriting and content writing. You need a plan. Or you can fall behind.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric. It’s about dramatically improving the performance of your copy and content. It just learns about it from data.