Empathy Mapping is An Essential Tool for Futureproof Copywriting
Nick Ursborne
DECEMBER 2, 2024
Rooted in emotional intelligence (EI), empathy mapping is a pathway to creating authentic, impactful copy. It encourages copywriters to consider not just what people say but what they think, feel, and do. Why Empathy Mapping Matters in Copywriting While AI excels at analyzing data and generating content, it cannot genuinely empathize.
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