Nick Ursborne

OCTOBER 11, 2024

OK, so maybe I’m a little beyond being a “slightly” older copywriter. That’s what happens when you’ve been writing copy for over 45 years. First, obviously, is the 45 years of copywriting experience I bring to the table. And we can tap into those experiences when we write copy and content. My age is a huge advantage.

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Copywriter Copywriting Copy Writer 223

Nick Ursborne

JANUARY 22, 2024

But… Are you optimizing that copy and content for Emotional Intelligence? Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Finally, create a more “human” draft, ensuring the copy is emotionally engaging. Let’s break that question into 3 areas. #1

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Copy Copywriter Copywriting Writing Style 224

Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. And enjoy the ride.

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Freelance Copywriting Copywriter Copywriting Freelance 211

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. A good structure, meanwhile, has a number of benefits beyond improving readability.

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Copywriter Copywriting SEO Government 98

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Find out more about the Futureproof Copywriting course here… The post 5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

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Copy Copywriter Copywriting Food 237

Nick Ursborne

SEPTEMBER 10, 2023

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric. It’s about dramatically improving the performance of your copy and content. It just learns about it from data.

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Copywriter Copywriting Sales Copy Copy 224

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. As any seasoned copywriter will tell you, if you want someone to take action, you need to appeal to their emotions. Step 2 – Emotional audit of your AI copy Let’s say I want to create an email, a sales page or landing page.

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Copy Ads Copywriter Copywriting 220

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Copywriters have been doing this for decades.

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Copywriter Copywriting Copy Writer 239

Elna Cain

MARCH 8, 2025

So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. So, if you’re a new freelance writer, here’s your plan to raise your rates from $100 a post to $1,000 a post. And this can take time, like years time.

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Enchanting Marketing

MARCH 11, 2025

When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. I pick one blog post and then turn it into one or more LinkedIn posts. My 3 most popular LinkedIn posts were all repurposed from existing blog posts: Want to write faster?

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Post Content Creation Storytelling Creativity 130

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. All their copy begins to feel the same. And no company wants that… they want their copy and content to sound unique. appeared first on Writing for the web - online copywriting and content writing. You need a plan. Or you can fall behind.

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Copywriter Copywriting Freelance Copywriting Content Creation 226

Nick Ursborne

SEPTEMBER 13, 2023

Here are just three of many types of story you can add to your copy and content. The future belongs to writers and copywriters who combine AI and Emotional Intelligence. This is the topic and promise of my new course, Futureproof Copywriting. The post How stories add emotional appeal to your AI-assisted copy and content.

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Copy Copywriter Copywriting Content 205

Copywriter Collective

FEBRUARY 21, 2025

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Show the Real Value Your copy must shout the benefits of your software. This makes your copy easy to understand and engaging. Follow the Buyers Journey Good copy takes your reader on a journey.

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Copywriter Copywriting Copy Keywords 61

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriter Copywriting Freelance Copywriting Freelance 178

Freelance Magic

NOVEMBER 15, 2024

Copywriting One of the most lucrative forms of freelance writing is copywriting. Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Here’s an example of a piece of copywriting from Mike: 2.

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Copywriter Collective

MARCH 21, 2025

Do you ever see a piece of copy and you think to yourself, Damn, I wish I wrote that? IKEA – Tomorrow Starts Tonight Copywriting is all about twisting meaning in clever ways, and IKEA absolutely nails it with their Tomorrow Starts Tonight campaign. Their copy lets them say ice cream without actually saying it.

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Copy Copywriter Copywriting Script 52

Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. But in reality, it was the copy that did the heavy lifting. That’s the power of copywriting. Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales.

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Copywriter Copywriting Landing Page Copy 145

Neil Patel

NOVEMBER 17, 2020

You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks. 6 Ways AI Can Help You Write Good PPC Ad Copy.

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Ad Copy Copy Ads Writing 145

Susan Greene

SEPTEMBER 29, 2022

Need help with copy for your SaaS product? That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique? And how can you work with a SaaS copywriter without breaking the bank? Get a quote.

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Copywriter Copywriting Copy Persuasion 130

Susan Greene

NOVEMBER 5, 2022

A professional copywriter can write product descriptions that attract investors and persuade them to buy. The copywriting on your website could be more dynamic. Work with a professional copywriter to create compelling web copy. Add a Freelance Copywriter to Your Team. Blog posts to drive traffic to your website.

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Copywriter Copywriting Freelance Copywriting Sales Copy 130

Susan Greene

AUGUST 7, 2022

You need copywriting that’s dynamic and captures attention. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. Writing product descriptions and marketing copy for your beauty products takes skills and experience. Use good copy to stoke sales! Packaging copy.

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Copywriter Copywriting Sales Copy Copy 130

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Copywriting steps by Joseph Sugarman. Make them want to know what comes next.

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Copy Copywriter Copywriting Writing 130

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?

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Writer Copywriter Copywriting Sales Copy 247

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . It’s a tall order, but copywriting is essential for businesses. Maintain Conversational Copy.

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Copywriter Copywriting Copy Proofreader 131

Susan Greene

SEPTEMBER 30, 2022

The copywriting could be more dynamic. Plenty of wedding companies struggle with copywriting their marketing materials. Need help writing your wedding website or blog posts? And a talented, experienced wedding copywriter should be part of YOUR team. And that’s exactly what a wedding copywriter can do for you.

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Copywriter Copywriting Sales Copy Copy 130

Neil Patel

MAY 14, 2021

Copywriting is hard. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. What Is AI Copywriting and How Does It Work? How are companies using AI copywriting?

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Copywriter Copywriting Writing Script 143

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This is why may latest course, Futureproof Copywriting , is divided into three sections. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.

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Copywriter Copywriting Writing Sales Copy 256

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

Susan Greene

OCTOBER 23, 2022

We can help you create copy that sells your products, such as websites, brochures, case studies, data sheets, direct mailers, articles, blog posts and more! We’re skilled healthcare copywriters who can quickly get up to speed on your products and develop professional-caliber content that generates leads and sales.

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Copywriter Copywriting Healthcare Manufacturing 130

Susan Greene

JANUARY 28, 2023

Work with a copywriter who can explain your services and capabilities on your website to attract new clients. A copywriter who understands psychic services can create marketing materials that will take your business next level. If you’re not sure what to post, work with a freelance copywriter who can create custom content for you.

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Copywriter Copywriting Freelance Copywriting Freelance 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

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Copywriter Copywriting Proofreader Persuasion 130

Nick Ursborne

OCTOBER 16, 2021

But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. And plenty of space for long-copy ads. The ads became smaller, and the copy had to be shorter. And if you want to market your products or services on mobile, you need someone who can write short copy. It’s tricky making predictions.

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Copywriter Copywriting Copy Banking 130

Copywriter Collective

MARCH 7, 2025

Why Video Content is Key for Copywriters A recent Mirasee survey sounds at 43% of the marketers usually like branded video content. A clear indication to immediately ask your copywriters to create engaging video content scripts. Does it mean blogs and website copies are outdated? Copywriters must take a keynote of this.

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Copywriter Copywriting Sales Script 52

Nick Ursborne

APRIL 6, 2024

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. As a freelancer, you should be reaching out to your clients and prospects, saying, “When it comes to copy and content, I can be your human in the loop.” I didn’t just make it up.

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Copywriter Copywriting Writing Freelance 261

Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Copywriter Copywriting Entertainment Advertising 130

Susan Greene

FEBRUARY 20, 2023

Can artificial intelligence craft marketing copy better or as good as skilled copywriters? She herself sent about 500 words of copy to give me an idea of what she wanted and links to about 10 high-level sites from of travel services around the world to inspire me. I wrote the copy and submitted my drafts.

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Copywriter Copywriting Copy Marketing Copy 130

Ashleyn Writes

APRIL 7, 2022

With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend. So, in this blog, I’m talking all about how to write engaging ad copy that gets the click! This is what copywriters call “message matching.”

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