Nick Ursborne

SEPTEMBER 13, 2023

Here are just three of many types of story you can add to your copy and content. The future belongs to writers and copywriters who combine AI and Emotional Intelligence. This is the topic and promise of my new course, Futureproof Copywriting. The post How stories add emotional appeal to your AI-assisted copy and content.

Copy 202

Copy Copywriter Copywriting Content 202

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. This is why, to differentiate our own copy, we want to insert a real person into the narrative. As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. Personal experience breathes life into your copy and content. But so can GPT-4.

Copywriter 232

Copywriter Copywriting Storytelling Writing 232

Enchanting Marketing

MARCH 11, 2025

How to write soundbites like Apple : This carousel was very loosely based on a blog post about Apple’s copy but I gathered a lot more examples (16,830 impressions, 258 likes, 33 comments, 16 reposts). Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Human content wins.

Post 130

Post Content Creation Storytelling Creativity 130

Elna Cain

MARCH 8, 2025

This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy. Top dollar means: Expert quotes User generated content at times Statistics Descriptive writing Images Easy flow Storytelling Clients are wanting their writers to share their stories.

Writer 130

Writer Portfolio Post Freelance 130

Buffer

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Social Media 117

Social Media Media Writing Storytelling 117

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . It’s a tall order, but copywriting is essential for businesses. Maintain Conversational Copy.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Ashleyn Writes

APRIL 13, 2023

But relying on a computer to come up with copy? But does that mean that copywriters are going away for good? But does that mean that copywriters are going away for good? And if you’re DIYing your copy, what does that mean for you as a biz owner? It’s an on-hand copywriting VA in your back pocket.

Copywriter 130

Copywriter Copywriting Storytelling Copy 130

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Melanie Saxton

FEBRUARY 16, 2023

It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. Enroll in my Futureproof Copywriting course. But we can.

Writing 227

Writing Copywriter Copywriting Storytelling 227

Neil Patel

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. Copywriting is salesmanship , says Bruce Bendinger. A copywriter does. What is SEO Copywriting?

Copywriter 144

Copywriter Copywriting SEO Writing 144

Men With Pens

AUGUST 1, 2010

Because they’re so powerful, stories are very useful for copywriters. Storytelling works. But if you haven’t used storytelling properly, readers won’t do what you want them to do. Your storytelling strategy fell flat. Using storytelling to influence readers isn’t as easy as it looks.

Storytelling 80

Storytelling Copy Writing Copywriter 80

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work?

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

Credible Content

AUGUST 31, 2022

E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. What is e-commerce copywriting? What does e-commerce copywriting achieve for you? Optimize e-commerce copywriting for SEO.

Copywriter 130

Copywriter Copywriting Persuasion Search Engine Optimization 130

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? AI for writers: How to use AI in storytelling The taboo of AI story writing stems from the idea of having AI do a writer’s work for them. Although using AI text is popular and even effective in AI copywriting , AI in fiction writing is a little different.

Storytelling 116

Storytelling Proofreader Text Creativity 116

Susan Greene

FEBRUARY 8, 2023

You don’t have to write the copy in order. You may know of other copywriters who can crank out near-perfect copy with little-to-no preparation. Cultivate a voice and storytelling style that cannot be compared to others.” Start with the Easy Stuff There’s nothing more intimidating than a blank document.

Copy 130

Copy Copywriter Copywriting Healthcare 130

Contently

DECEMBER 21, 2022

May was a copywriter working at the Montgomery Ward & Co., Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids.

Storytelling 111

Storytelling Retail Copy Copywriter 111

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? Apple’s copywriters tap into our hunger for knowledge by promising us we’ll learn something: See how we trained your camera to be a cinematographer. Best-in-class.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. I’m just copying something. It made me think about the people who would be reading my copy and content. This combination of AI plus Emotional Intelligence is what I teach in my course, Futureproof Copywriting.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Nick Ursborne

JANUARY 10, 2024

My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Identify their fears and desires, and you can speak to those emotions in your copy. Identify their fears and desires, and you can speak to those emotions in your copy. But you absolutely can make a start with tools like ChatGPT.

Copywriter 220

Copywriter Copywriting Copy Ads 220

Content Writing

DECEMBER 20, 2022

If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Yes, we are talking about copywriting. Copywriting. Website Sales Copy. Content Writing.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action. Its function is transactional.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Shorthand Content Marketing

OCTOBER 7, 2022

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? An Example of Professional Copywriting .

Copywriter 97

Copywriter Copywriting Writing Content 97

Copywriter Collective

JULY 1, 2024

You’re thinking about hiring a copywriting agency. You might have also seen many stories in your social feeds about how you need to be good at SEO copywriting , which is all about creating valuable content that targets specific keywords to rank better. Also, what type of copywriter do you need?

Agency 96

Agency Copywriter Copywriting Copy 96

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters. Or even for free.

Copywriter 97

Copywriter Copywriting Ad Copy Landing Page 97

Express Writers

FEBRUARY 14, 2023

Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills.

Copywriter 98

Copywriter Copywriting Writer Copy 98

Copywriter Collective

OCTOBER 4, 2024

Due to advanced technology in the current world, it has become crucial to come up with a content writing services known as SEO copywriting. But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. What Is SEO Copywriting?

Copywriter 76

Copywriter Copywriting Keywords Creativity 76

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. is an AI-powered copywriting tool that offers a wide range of templates to help break through writer’s block. So let’s talk about that next. But we’re not there yet.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. In a world where attention spans are shrinking, and competition is fierce, there’s no better time to sharpen your copywriting skills than now. Let’s dive in!

Copywriter 79

Copywriter Copywriting Persuasion Ad Copy 79

Ashleyn Writes

AUGUST 12, 2022

Nobody wants to sweat the small stuff… unless we’re talking about copy. Microcopy refers to the little tidbits of copy found across websites , on apps, and even on product packaging. If I, as a reader, can’t understand what you do because it’s not clear enough in your copy, then I’m not buying. Clarify that all.

Brand 130

Brand IT Copywriter Copywriting 130

Ashleyn Writes

SEPTEMBER 27, 2021

When you can turn the most casual website, visitor or reader, into a customer —you know your website copy is doing something right. So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your sales copy? In a recent video, I mentioned my copy banking strategy. What is it?”

Sales Copy 130

Sales Copy Copywriter Copywriting Landing Page 130

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Whether you’re writing blog posts, social media updates, or website copy, here are 15 essential writing skills that every professional content writer must master.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Elna Cain

OCTOBER 13, 2022

This little piece of copy is important for your business so that you can make a living as a writer online. Use Storytelling to be Personal. I really love Beth Hayden’s byline on Be a Better Blogger : Beth is a copywriter and content writer who specializes in ghostblogging, email marketing campaigns, and sales pages.

Portfolio 155

Portfolio IT Freelance Storytelling 155