Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. I then copy this information into my AI briefing document. This is what master copywriter Bob Bly does.

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Nick Ursborne

JANUARY 22, 2024

But… Are you optimizing that copy and content for Emotional Intelligence? As a writer, this is something you can do for yourself. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Finally, create a more “human” draft, ensuring the copy is emotionally engaging.

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Copy Copywriter Copywriting Writing Style 223

Elna Cain

JANUARY 13, 2023

The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. For this post, I want to share the best ways I use ChatGPT as a freelance writer. Write Blog Outlines.

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Freelance Writer Script Writing 285

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. Which brings us, rather neatly, to the second point we must consider.

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Copywriter Copywriting SEO Government 98

Nick Ursborne

SEPTEMBER 10, 2023

However hard it might be, working on your ability to feel empathy for others will reward you big time in your career as a writer. As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric.

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Copywriter Copywriting Sales Copy Copy 223

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers. And it isn’t just writers who are feeling uncertain right now.

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Copywriter Copywriting Copy Writer 238

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there. The result? That’s insane!

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Writer Copywriter Copywriting Sales Copy 246

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. Does the copy include elements of story? Is the copy respectful and non-manipulative?

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Copy Ads Copywriter Copywriting 219

Copywriter Collective

APRIL 11, 2025

A role perfectly suited for sharp, adaptive freelance copywriters. For those in the copywriting world, the transition to TikTok scripting is more than just viable, its strategic. Lets explore why this opportunity is exploding, how TikTok talks, and how copywriters can pivot their skills to meet this new creative challenge.

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Script Copywriter Copywriting Writing 52

Freelance Magic

NOVEMBER 15, 2024

Are you a seasoned freelance writer looking to boost your monthly income? Copywriting One of the most lucrative forms of freelance writing is copywriting. Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more.

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Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. Part of that plan could be to diversify the services you offer as a writer, and include one of two services that focus on AI. And, of course, all AI output needs revising by a human writer… you. All their copy begins to feel the same.

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Nick Ursborne

SEPTEMBER 13, 2023

Here are just three of many types of story you can add to your copy and content. As a writer I can now create a hypothetical scenario or story. The future belongs to writers and copywriters who combine AI and Emotional Intelligence. This is the topic and promise of my new course, Futureproof Copywriting.

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Copy Copywriter Copywriting Content 204

Elna Cain

FEBRUARY 1, 2024

When I started using LinkedIn as a freelance writer, I thought of it as a resume platform. If I switched up my LinkedIn profile to align with my new career as a freelance writer, I would be getting leads on tap. With the demand for freelance work, you need a place to market your skills and experience as a freelance writer.

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Nick Ursborne

NOVEMBER 25, 2023

There is a particular challenge here for writers and copywriters. Is the copy and content created by ChatGPT perfect? Is it as good as the writing of a skilled and experienced human writer? So don’t be surprised if companies leap at the chance to use these tools to create copy and content for pennies a page.

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Writer Copywriter Copywriting IT 225

Copywriter Collective

FEBRUARY 21, 2025

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Show the Real Value Your copy must shout the benefits of your software. This makes your copy easy to understand and engaging. Follow the Buyers Journey Good copy takes your reader on a journey.

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Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. It wasn’t until recently I noticed the rise of the B2B SaaS writer.

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Content Writer Writer Content Writing 239

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. It doesn’t matter whether you’re of the opinion that AI can’t replace human writers. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion.

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Copywriter Copywriting Writing Sales Copy 255

Make a Living Writing

APRIL 18, 2023

If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options. What Is A Copywriting Book? Not all copywriting books are the same.

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Copywriter Copywriting Copy Persuasion 107

Credible Content

JUNE 19, 2023

Can ChatGPT completely replace content writers? It shows that they are aware that lots of content and copy are being written using ChatGPT. Online content writers and copywriters like me have always had to face certain challenges. Does ChatGPT write better content than a content writer?

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Content Writer Copywriter Copywriting Writer 130

Kayleigh Moore

OCTOBER 3, 2022

The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. But…will they, though?

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Freelance Writer Writing Social Media Copy 173

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . It’s a tall order, but copywriting is essential for businesses. Maintain Conversational Copy.

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Nick Ursborne

SEPTEMBER 2, 2023

This is a problem for writers and marketers who rely too heavily on AI. Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. For a start, they have no first-hand experience of emotions. They know it works.

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Writing Copywriter Copywriting Persuasion 245

Susan Greene

OCTOBER 8, 2017

A skilled copywriter can craft copy that: Attracts prospective customers. An Affordable, Experienced Copywriter. Hi, I’m Susan Greene, a freelance copywriter based in Orlando, Florida. I specialize in writing copy that generates leads and sales. I specialize in writing copy that generates leads and sales.

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Copy Freelance Copywriting Copywriter Copywriting 130

ContentWriters

DECEMBER 13, 2023

Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. In general, copy moves people down the sales funnel.

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Copywriter Copywriting Writer Writing 111

Neil Patel

MAY 14, 2021

Copywriting is hard. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning.

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Copywriter Copywriting Writing Script 143

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. It not only sets your writing apart from anything done by AI alone, but can also be more deeply rewarding for you as a writer and a person. When that happens, I’m no longer just a writer communicating with “an audience”.

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Copywriter Copywriting Writing Landing Page 237

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Copywriting steps by Joseph Sugarman. Make them want to know what comes next.

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Copy Copywriter Copywriting Writing 130

Nick Ursborne

OCTOBER 16, 2021

But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. And plenty of space for long-copy ads. The ads became smaller, and the copy had to be shorter. And if you want to market your products or services on mobile, you need someone who can write short copy. It’s tricky making predictions.

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Copywriter Copywriting Copy Banking 130

ContentWriters

DECEMBER 6, 2024

Learning how to become the best content writer requires more than a computer and strong writing skills. With an average of more than 6 million posts published daily , the demand for exceptional content writers is high. Content writers create materials that inform, educate, or entertain specific audiences.

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Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Introduce movement into your copy when you can. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools.

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Writing Copywriter Copywriting Copy 240

Buffer

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

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Social Media Media Writing Storytelling 117

Freelance Magic

SEPTEMBER 17, 2022

The word freelance writer has been a buzzword for quite some time now — but what does it actually mean?! You’re not alone if you’ve been scouring the internet to find out what exactly a freelance writer does and, just as importantly, what a freelance writing career involves. things that only need to be written once).

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Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. But human copywriters do care. Some copywriters are already making this mistake.

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Copywriter Copywriting Writing Script 196

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. The trajectory of this technology is moving fast… and should have every writer paying close attention. Even a significant advancement of AI doesn’t diminish the value of a skilled writer. I don’t need to change.”

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Writing Copywriter Copywriting Storytelling 229

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. As a writer you can create way more content when using AI. No more writer’s block. You can copy and paste tens of thousands of words into the context window and ask for a 500-word summary. And yes, it’s a lot easier.

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Script Copywriter Copywriting IT 211

Nick Ursborne

FEBRUARY 14, 2024

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions. This is where we get to compete.

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