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What is Copywriting? A Modern Definition and How-To Guide

Make a Living Writing

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it. How Copywriting Evolved Over Time Old copy hacks will tell you copywriting is the art and science of crafting writing that sells.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

It can be used to test everything from website copy to sales emails to search ads. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test. With off-site tests, you’re probably testing either an ad or a sales email.

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5 Sales Page Examples to Load Up Your Copywriting Swipe File

Ashleyn Writes

Do you know where to start when it comes to writing sales copy for your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples. In this post, we are walking through FIVE great sales page examples of incredible website sales copy that work.

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Tell a simple story that engages your readers emotionally.

Nick Ursborne

They definitely know about the power of emotion when it comes to engaging readers. It doesn’t matter whether you’re writing sales copy or web content, stories can be your best friend. That’s a lot more powerful than the latest blah blah from a politician. And a lot more compelling than yet another chart. They open with a story.

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8 Ways to Get Powerful & Persuasive Client Testimonials (+ Examples)

Ashleyn Writes

Let’s talk about your sales copy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. I talk about templates all the time, but this one definitely worked on me.

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The Practical Guide to Writing Conversational Copy

ProBlogger

Conversational copy is one of the best ways of creating engagement with a reader. Famous copywriter John Caples delcares conversational copy to be about “You + Me.”. If you can hold an engaging conversation with a mate at the pub, or a girlfriend over a lazy coffee date, then you have the ability to write conversational copy.

Copy 52
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5 Copywriting Hacks For Writing Compelling Copy

Creative Little World

Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Below are 5 copywriting hacks that will help you create copy that resonates with your target audience and drives more sales. Keep It Simple When it comes to sales copy, less is more.

Copy 52