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Your Online Writing Portfolio: 11 Must-Haves for a Standout Portfolio

Elna Cain

It can also showcase different types of writing you do as a copywriter, like email copy or sales copy. Go do Docs and create your mock-up case study, sales page, welcome email series, or blog article complete with images and research links. So, how do you create an easy online writing portfolio?

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9 Must-Follow Copywriting Tips for Creating Stellar Copy

Make a Living Writing

Website copy Almost all businesses today, small, medium, big, even solopreneurs have a website. With websites, you’re writing marketing copy. Landing pages can be for a limited-time offer, or for a free downloadable like an ebook, or a questionnaire or something else. It can be a simple one-page website, or a multi-page website.

Copy 78
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Why You Should Depersonalize Your Marketing in 2021

Neil Patel

Does adding people’s names to your email campaigns or changing the color or copy of a button really help? What if you also recognized their tendencies or wrote email copy like an actual human being instead of a business? You can practically smell the authenticity dripping from the email copy.

Marketing 145
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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Always place the headline at the very top of your email. Saying “Download now” is a waste of copy.

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18 Ultimate Copywriting Tips for Beginners

Article Writing

Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.

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8+ Proven Copywriting Formulas (& Examples) to Write Like a Pro

Smart Blogger

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.

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What is An Email Blast? 11 Steps to Mastery (+ Examples)

Smart Blogger

Write To Your Target Audience Once you’ve segmented your email list, tailor the email copy to each segment’s interests, preferences, and the specific CTA you’re making. Provide a Clear CTA A call-to-action (CTA) supports the primary objective of each email and guides the reader to do something specific.