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In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. Since retailers know that consumers are much more likely to make purchases the later it gets in the season, CPCs become more expensive, too. That’s not to say your subject line and emailcopy aren’t.
Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.
Click-to-open rates are important because they show you if a customer found the information inside your email relevant, valuable, and engaging. For example, if you have a high CTOR, it can indicate your customers enjoy the copy, images, links, and layout within your email. Use Clear and Engaging Copy. Include a CTA.
Write To Your Target Audience Once you’ve segmented your email list, tailor the emailcopy to each segment’s interests, preferences, and the specific CTA you’re making. Without Zapier’s crisp copy, this email wouldn’t be nearly as effective. Bonus: The CTA couldn’t be more precise.
With the many issues conventional retail is having, there is a greater and greater opening for small-to-medium eCommerce businesses to get a foothold. However, you want to ensure you have an intelligent email marketing strategy and compelling emailcopy to keep your materials out of the Trash Bin. Conclusion.
With the many issues conventional retail is having, there is a greater and greater opening for small-to-medium ecommerce businesses to get a foothold. However, you want to make sure you have a smart email marketing strategy and effective emailcopy to keep your materials out of the Trash Bin. Conclusion.
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