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Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Find out more about the Futureproof Copywriting course here… The post 5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.
My bosss Greek family were the original owners of Bergers Bakery, and he was charged with opening a stall at a new food market. I saw that a successful business relies on repeat customers who take comfort in the food and service experience they know and love. If you specialize in plant-based food, dont court the meat eaters.
In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. It’s none of our business really.
I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more. The title of the book is… Brain Sharpeners: 48 Natural Foods That Support Brain Health If that title sounds familiar, you must have taken my Digital Copywriting Apprentice program.
Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Enjoyment of food and beverages.
Just like your fashion choices, hobbies, and food help define you, your imagery and content will represent your brand. Interacting with branded content feels similar to buying name-brand food versus eating generic store-brand food. Brand Consistency Examples You will become more than a brand name if you have a consistent brand.
The best website copy is powerful. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy. Web Copywriting: The Basics What is website copy? It takes discipline as well as a keen understanding of your unique audience.
. “I try not to look at other vegan recipes because there’s a very easy inclination to copy, even if it’s not intentional. She’s perfected a photography style that makes her food pop off the screen. Then, I uploaded the transcript to Claude AI to draft the case study copy based on my detailed post outline.
Even if you think Adobe is a spice you buy at Whole Foods, there are a few greeting card companies that accept work from freelance writersno artistic talents needed. While the list of companies actively soliciting copy-only submissions is short, the stack of dollar bills you have the potential to earn with these companies is fairly tall.
The Food and Drug Administration (FDA) decided to allow hearing aids to be sold over the counter without a prescription beginning in October 2022. We can help you create copy that sells your products, such as websites, brochures, case studies, data sheets, direct mailers, articles, blog posts and more! But you’ll have to move quickly.
If a person who doesn’t work as a writer feels odd reading a character’s dialogue aloud, that tells the writer the copy may need work. Not all your social media copy needs to translate perfectly to the ear, but certain things will become obvious if you take turns reading tweets, LinkedIn posts, and Facebook updates out loud.
I use it to improve my copy and my clients’ copy every single day! You can literally just copy and paste verbiage from your brand guidelines into ChaptGPT. I also just really like writing like I talk and this helps me get that AI-generated copy closer to my own voice). It’s been a huge help. Writing an SMS campaign?
When they read back cover copy that indicates “this book has your favorite elements,” they’re more likely to take that book home and read it. Just as we gravitate toward friend groups with similar interests or favorite foods for meals and snacks, readers gravitate toward stories they already know they will likely enjoy.
You’ll still need to tweet about other things that you find interesting, like hobbies and food. We started talking and he asked me to write his website copy for him. . Even though I had not written web copy before (I mostly wrote blog posts) I agreed with him to write the copy on-spec. . Join Twitter chats.
He converted his modest backyard into a thriving source of food for his family, and he aims to help others do the same. Get a copy of The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler. Let’s take for example Joe Schmoe (not a real person) who authored a book and blogs about backyard farming.
Even the term copy has different meanings. For copywriters, copy refers to materials or content that they write. However, copyrighters deal with people who want to duplicate another’s property, so copy in that sense refers to the legal right to duplication. But what if a dozen other restaurants had much better quality food?
The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. You May Be Interested In: Facebook Ad Copy Tips to Get You Started with Words.
I’m an expert book editor, ghostwriter, award-winning journalist, business blogger , and SEO web copy specialist. Customers buy generators to power appliances, keep food fresh, ensure the air conditioner runs, and care for elderly family members who rely on medical equipment.
Visuals can include imagery, video, and even copy. Use Creative Copy. Becoming a wordsmith isn’t for everyone, but persuasive copy is key to convincing viewers to take a suggested course of action. For example, persuasive copy in a commercial might sound like this: “Find out what your friends really think about you.”
Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. Make it easy to understand with simple ad copy like in the Clash of Clans image. This can be great for fashion and food brands. Keep the ad copy clear. Here is another example from the Clash of Clans Twitter account.
But again, to win you need to think long term and make bold bets that your competition wouldn’t dare to copy. I manually send out emails every time I write a blog post because I know I can write custom copy that generates a 30% open rate and a high click rate. I know that sounds like a really long time… and it is.
Entertainment: book game movie food. Example: <meta property=”og:description” content=”Your entertaining and descriptive copy here, if your meta description is good, use it.” consider using an image with a good line or two of copy instead (see example below). The list to choose from is long.
Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance. It’s too long.”. If so, why?
This can be done by copying and pasting, taking screenshots of reviews, or using a WordPress plugin to show Google reviews on your website. Since many people get their first impression of your services from these sites, it’s a good idea to focus on building a quality reputation there, then copying the reviews to your site.
For example, if you have a high CTOR, it can indicate your customers enjoy the copy, images, links, and layout within your email. In contrast, retail, food, and travel industries tend to have a lower-than-average CTOR. Break up your copy in short chunks and ensure your sections flow logically. Use Clear and Engaging Copy.
Picture this… You own a company that makes dog food, and your content marketing strategist is trying to generate a few content ideas about pet care for your blog. When they present you with the final deliverables, none of the copy fits into the wireframes. Don’t copy their strategies, though. They’re working separately.
For example, Ready Set Food’s PPC ads introduce the company by name and give some basic information. A question that could be the CTA is reflected in the Ready, Set, Food ad above: How does it work? Questions are natural parts of human conversation, and copy should reflect that—and no more than that.
Copy can be used to tell your brand story. For a dog food company, that might mean showcasing products by dog size or diet. Using this information, brands can optimize their storefront product pages and improve the copy on their ads. They must be a minimum of 1500x1500px. Videos can further advertise your products.
First, the company does a great job expanding the copy beyond its name to better reach users on the platform who may be looking for this type of service (social marketing platform). ALOHA produces USDA organic, vegan, and gluten-free protein powders, drinks, and foods. Why This Instagram Bio Is Great. Why This Instagram Bio Is Great.
A more definite reference appears in food testing records of the United States Department of Agriculture published in 1887. Department of Agriculture mentioned jelly beans in a food-testing record for 1887. When should you rework website copy instead of quoting it? Years later, the U.S.
Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Subscribe for your free print copy today. As a leading travel blogger in Thailand, Chutima Treearayapong had a devoted following before joining the Visa series.
When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. For example, a tech blog may display ads about computer accessories, while a vegan-living website may display ads about vegan food products. The Amazon Prime Video ad copy literally talks about being a “bookworm.”
In 2009, Whole Foods CEO John Mackey wrote an op-ed on Obama healthcare reform , which caused a controversy among WF customers. In 2009, Domino’s Pizza employees who posted disgusting videos of themselves playing with food were fired and arrested. We are working on it and will get back to you as soon as possible.” Address Criticism.
With a compelling copy and images, their carousel ads led to a 4X increase in orders in two months. Z & Y Restaurant creates hype for their Chinese food by showcasing their delicious menu. Write Great Copy. Crafting great copy doesn’t take rocket science. Get Brand Recognition. How to Create Facebook Carousel Ads.
This type of copywriting requires you to make short copies that include powerful CTA to attract customers. If you write for Instagram or TikTok captions, keep your copy short, between 138 to 150 characters. On top of that, always include CTA to power your copy. Typically, businesses deliver email newsletters weekly or monthly.
Much as the slow food movement argues less-but-better food will deliver improved health results, the slow content marketing movement insists less-but-better content will deliver improved marketing results. Floating limply in random distribution channels and woven throughout thousands of lackluster company tweets?
complement—to balance, set off or add to (red wine complements Italian food). 6 Killer Writing Tips from a Great-Grandmother of a Copy Editor. Here are some common homophones that bloggers get wrong. compliment—to praise (e.g. when you tell your partner that he or she looks great). right—correct. right—the opposite of left.
A fast-food chain creates an investigative podcast into a forgotten food. Dedicated to “a curious exploration of comfort, wellness, and modern life,” the quarterly publication centers on the idea that sleep is the “third pillar of wellness” along with food and fitness. A legal team stars in a music video.
A post or article without detailed content is like snack food—it may be entertaining but it doesn’t deliver any value. Content must also engage the reader and pull them into the copy. Your copy should be written for a targeted audience, the more specific the better. Engaging Including useful content isn’t enough.
A level down the “food chain,” independent crowdfunded publishing projects are still common. This is an important question that will impact the promises you make in your site copy, your fulfillment plan, and your publication timeline. It’s not a fringe operation, but an established business model. Your crowdfunded book is not unusual.
In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out. If you’re selling food to egg eaters, know them and make them happy.
Tuesday and Wednesday— product development, either enhancing the copy bar shop items or curriculum and Copywriting for Creatives or Primed to Launch. So during this slot I’m doing that, I’m also copy chiefing. I’ll copy chief during this time too, that takes a chunk. 4| Early Afternoon.
It performed well because it engaged with a follower’s comment while still stoking that inherent rivalry among fast-food giants. From the enter CTA in the copy to the “Learn more” CTA on the bottom left, there are multiple strong CTAs inviting the reader to take the desired action. Use Twitter Cards.
They want web copy that sells. Food that makes them feel good. You’re supposed to change lives. People are plunking down money for this – they want results. Design that gets attention. Blog posts that attract comments. Marketing that brings in clients. Socks that warm their feet. Books that entertain them.
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