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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

Rooted in emotional intelligence (EI), empathy mapping is a pathway to creating authentic, impactful copy. Apply Insights : Use the empathy map to inform your copy. When combined with the efficiency of AI and the authenticity of conversational copy, empathy mapping transforms ordinary copy into extraordinary storytelling.

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Is your AI-assisted copy optimized for Emotional Intelligence?

Nick Ursborne

But… Are you optimizing that copy and content for Emotional Intelligence? Next, you can ask ChatGPT to conduct a sentiment analysis of all this information. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3 Let’s break that question into 3 areas. #1

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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. But when it’s not just about sharing information, the math changes.

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Looking for a Content Writer: A Comprehensive Guide

Agency Content Writer

Blog Writers : They create engaging, informative articles to attract website traffic. Copywriters : Craft copy that persuades and generates sales. Types of Content Writers Content writers specialize in different areas, and knowing what each type does can save you time and effort.

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23 Blog Designs We Should All Copy

Quick Sprout

There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on. A blog can be tricky to get right.

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6 Key Copywriting Best Practices & Trends for 2025 (& Beyond)

Ashleyn Writes

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Btw, if you want to see these principles in actionand get three hooks delivered to your inbox every weekcheck out the Copy Bank Club. Your copy must feel just as effortless for your readers eyes to navigate. is evolving faster than ever.