Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Does the copy include elements of story? Is the copy respectful and non-manipulative?

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Copy Ads Copywriter Copywriting 220

Nick Ursborne

SEPTEMBER 13, 2023

Here are just three of many types of story you can add to your copy and content. The post How stories add emotional appeal to your AI-assisted copy and content. I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Yup, Nick-4 is me.) Hello Yoda!)

Copy 205

Copy Copywriter Copywriting Content 205

Jane Friedman

MARCH 18, 2025

I was active enough at the time that I could enjoy my online obscurity. I felt like a cool after-hours club or that super memorable gallery caf you stumbled into and dont want to tell too many people about or else it will be ruined. Not a recipe for online success, but that kind of success wasnt currency until the 2010s. Flash forward to 2024.

Food 133

Food IT Storytelling Social Media 133

Grammarly

APRIL 22, 2025

It identifies whether content was typed by the student, generated by AI, or copied from external sources. The challenge: Navigating AI in education The widespread adoption of AI tools has transformed the educational landscape, offering students new avenues for learning and expression.

Education 93

Education IT Text Construction 93

Agency Content Writer

DECEMBER 2, 2024

Copywriters : Craft copy that persuades and generates sales. Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. If you’re looking for a content writer, this is the guide for you. Ready to find the perfect fit?

Content Writer 246

Content Writer Writer Portfolio Content 246

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve

Copywriter 198

Copywriter Copywriting Content Creator Content Creation 198

Copywriter Collective

MARCH 21, 2025

Do you ever see a piece of copy and you think to yourself, Damn, I wish I wrote that? Their copy lets them say ice cream without actually saying it. Do you need a copywriter who can write witty copy for your marketing campaign? The post Copy You Wish You Wrote appeared first on Copywriter Collective. Its a movement.

Copy 52

Copy Copywriter Copywriting Script 52

Nick Ursborne

NOVEMBER 25, 2023

Is the copy and content created by ChatGPT perfect? So don’t be surprised if companies leap at the chance to use these tools to create copy and content for pennies a page. Next steps for digital copy and content writers. That year there were just 16 million people online. From zero to 100 million in a little over 3 years.

Writer 226

Writer Copywriter Copywriting IT 226

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual. Consistency is key to loyalty. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Nick Ursborne

MAY 27, 2024

People get excited by how AI models like ChatGPT make it easy to create copy and content at scale. You can copy and paste tens of thousands of words into the context window and ask for a 500-word summary. As a writer you can create way more content when using AI. And yes, it’s a lot easier. No more writer’s block. How awesome is that?

Script 212

Script Copywriter Copywriting IT 212

The Idea Logical Company

MAY 8, 2024

I was gifted an advance reading copy that tells me the book will be published on July 2, 2024.) The ability to push out thousands of copies of books (on a sale-and-return basis, of course) was uniquely the publishers’, and that meant they decided what went into the marketplace. It all goes back to the Erie Canal.

Publishing 340

Publishing Publisher Publishing Copy 340

Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Whats the secret to copywriting in 2025?

Copywriter 105

Copywriter Copywriting Script Copy 105

Income Diary

DECEMBER 24, 2023

For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Automotive Technician versus copy.

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

Copywriter Collective

APRIL 11, 2025

Write copy similar to how people speak. Use your copy to ride the trend without losing the message. In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. With over 1.5 Its a serious marketing channel. Unlike Instagram or traditional ads, TikTok doesnt sell.

Script 98

Script Copywriter Copywriting Writing 98

Elna Cain

OCTOBER 13, 2022

This little piece of copy is important for your business so that you can make a living as a writer online. When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline.

Portfolio 155

Portfolio IT Freelance Storytelling 155

Jane Friedman

MARCH 19, 2025

Some books dont need a viral moment; they just need the right readers to find them. And sometimes, that takes patience. The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. I was hesitant at first.

Publishing 141

Publishing Publisher Publishing Marketing 141

Freelance Magic

DECEMBER 1, 2024

There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. You might write a blog post for a tech startup one day, edit an ebook for a solopreneur the next, and craft website copy for a local business the week after that. Ready to become a freelance writer? What is freelance writing? A lot of people.

Freelance 130

Freelance Writer Portfolio Projects 130

Grammarly

NOVEMBER 15, 2024

Personalized letters: AI in communication It may be tempting to just copy and paste whatever your AI writing assistant creates, but it’s not recommended. However, that doesn’t mean you can copy and paste those either; even AI for professional letters needs to be revised before it’s sent. 3 Review the AI draft.

Writing 110

Writing Writing Style Copy Communication 110

Grammarly

APRIL 10, 2024

GPT-4 is a versatile generative AI system that can both interpret and produce a wide range of content. Learn what it is, how it works, and how you can use it to create content, analyze data, and much more. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free? OpenAI released GPT-4 on March 14, 2023. How does GPT-4 work?

IT 122

IT Text Prose Architecture 122

Freelance Magic

NOVEMBER 19, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Eagerly, she clicks the Buy button.

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Persuasion Sales Copy Script Transportation 228

Backlinko

JULY 26, 2024

Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Quillbot is a great tool for paraphrasing, summarizing, and translating content. However, despite a lot of available features, Quillbot can fall short for some.

Content Creation 94

Content Creation Copy Text Creativity 94

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?

Writer 247

Writer Copywriter Copywriting Sales Copy 247

Grammarly

APRIL 18, 2024

Grammarly , for example, can help you write text inside apps like Microsoft Word or Gmail, so you don’t have to copy and paste your content into another system. Learn what Gemini is, how to use it, and which potential shortcomings to avoid. Table of contents What is Gemini? How Gemini works Gemini release date Is Gemini free?

IT 123

IT Architecture Text Prose 123

Nick Ursborne

OCTOBER 11, 2024

That’s what happens when you’ve been writing copy for over 45 years. I dare say I did a reasonable job… I’m sure I pressed all the right buttons in my copy… the fear of running out of money, and so on. And we can tap into those experiences when we write copy and content. You also bump into something else at my age… ageism.

Copywriter 223

Copywriter Copywriting Copy Writer 223

Grammarly

APRIL 12, 2024

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Who created Claude AI?

IT 122

IT Architecture Text Banking 122

Nick Ursborne

APRIL 6, 2024

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. The content isn’t badly written. But there IS a problem.

Copywriter 261

Copywriter Copywriting Writing Freelance 261

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Elna Cain

JANUARY 13, 2023

ChatGPT is here, and everyone is going bonkers on Twitter. Wherever you look, it’s on Youtube, Medium, and Google! The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. The AI Writing Tool I Use.

Freelance 285

Freelance Writer Script Writing 285

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. We’re 85% past that point.

Copywriter 256

Copywriter Copywriting Writing Sales Copy 256

Arrant Pedantry

JUNE 18, 2024

From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it. Tip #1: Delay The easiest way to ruin a style discussion is simply to put off having it.

Copy Editor 342

Copy Editor Projects Copy Ads 342

Melanie Saxton

NOVEMBER 7, 2023

You can distribute copies to family members, donate to libraries or archives, or make it available online for a wider audience. Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project. And if writing is not your strong suit, I’m here to help.

IT 130

IT Writing Storytelling Projects 130

Contently

APRIL 23, 2025

Without human review, copy often lacks the depth and authenticity required to meet strategic goals. And unless you’re an editor with the time, energy and experience to overhaul weirdly written copy, the task can feel overwhelming. Ask AI anything and it will confidently respond.

Editorial 70

Editorial Copy Editor Healthcare Content Creation 70

Freelance Magic

NOVEMBER 18, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. If you’ve ever wondered what the best cold email subject lines are, you’re in the right place. Think about it: your subject line is quite possibly the most important part of a cold email.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it.

Copywriter 98

Copywriter Copywriting SEO Government 98

Jane Friedman

NOVEMBER 20, 2024

In children’s and upmarket historical literature, the current social context goes a long way in getting your novel acquired and selling copies. The inspiration or your personal connection to the story This piece is likely the most interesting to the reader. It can be as straightforward as sharing the spark for your story.

Writing 137

Writing Writer Copy Communication 137

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 220

Ads Ad Copy Storytelling Copywriter 220