Neil Patel

JUNE 23, 2021

Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Here are three more specific ad copy strategies to drive ROI. Scan Your Competitor’s Ad Copy With Spyfu. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.

SEO 99

SEO Keywords Contractor Insurance 99

Neil Patel

SEPTEMBER 2, 2021

Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. If you aren’t sure what dynamic keyword insertion is or how to make the most of it, you are in the right place. If you aren’t sure what dynamic keyword insertion is or how to make the most of it, you are in the right place.

Keywords 133

Keywords IT Landing Page Ads 133

Backlinko

JANUARY 6, 2025

Copy competitors. Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Aggressive negative keyword expansion. Then, analyzing your competitors and keyword research follows. The first thing to do is check the keyword data. Trust your gut.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. And the potential for AI to copy content without proper attribution. To determine the intent behind your target keyword, use Semrush’s Keyword Overview tool. Go beyond just categorizing the intent, and look at the search results for the keyword.

SEO 108

SEO Keywords Website Management 108

Contently

OCTOBER 3, 2024

Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Google Keyword Planner Google Keyword Planner is another must-have SEO tool, and it’s also free. The first step is to enter a keyword.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Write Freelance

JUNE 13, 2023

Content writing and editing tools #1- Google Docs A must-have tool in every freelance content writer’s arsenal Google Docs is one of the popular free content writing apps for creating and editing text documents online. You will be redirected to a new page where all the cliches in your text will be highlighted in bold.

Writing 245

Writing Content Freelance Keywords 245

Jane Friedman

MARCH 18, 2025

My websiteoriginally designed as a visual portfoliowasnt optimized for text, the main way search engines understand what a site is about. Notice that ALL of the underlined words are true to me AND strong search words for my website copy. Flash forward to 2024. The staples. My personal writing is memoir , essays , and flash nonfiction.

Food 132

Food IT Storytelling Social Media 132

Neil Patel

DECEMBER 1, 2020

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. How do you use the information you found?

Social Media 145

Social Media Keywords Media Ads 145

Copywriter Collective

FEBRUARY 21, 2025

Show the Real Value Your copy must shout the benefits of your software. This makes your copy easy to understand and engaging. Follow the Buyers Journey Good copy takes your reader on a journey. On-Page Tips: Use short paragraphs, bullet points, and clear headings to break up your text. Quick Fix: Read your copy out loud.

Copywriter 62

Copywriter Copywriting Copy Keywords 62

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it.

Copywriter 98

Copywriter Copywriting SEO Government 98

The Hoth

JULY 6, 2023

To make a product description SEO-friendly, you need to appeal to certain ranking factors that search engines use to gauge the quality & relevancy of a search result in comparison to the user query (keyword). A keyword or search query is a term or phrase a user types into a search engine like Google.

Copy 98

Copy SEO Keywords Persuasion 98

Express Writers

FEBRUARY 21, 2023

Consider this example below from a recent email we sent about Express Writers University While it might seem like an infographic is just an alternative way to deliver information, imagine how this information would look if it were simple text. Your copy should concisely describe the data for each chart.

Copy 98

Copy Writing Text Copywriter 98

ContentWriters

DECEMBER 14, 2022

Agents must promote their business with real estate copy that sells. How can you create such copy regularly? This guide will explain the basic elements of writing excellent real estate copy to help you create appealing content for your target audience. The Definition of “Copy”. The Importance of Good Real Estate Copy.

Copy 98

Copy Writing Persuasion Landing Page 98

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 120

Keywords SEO Engineering Website 120

ContentWriters

APRIL 5, 2023

The best website copy is powerful. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy. Web Copywriting: The Basics What is website copy? It takes discipline as well as a keen understanding of your unique audience.

Copy 98

Copy Website Writing Persuasion 98

Copywriter Collective

OCTOBER 4, 2024

But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. What Is SEO Copywriting?

Copywriter 76

Copywriter Copywriting Keywords Creativity 76

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. That’s almost twice the size of regular expanded text ads.

Ads 140

Ads Ad Copy Copy Keywords 140

Express Writers

DECEMBER 24, 2024

Conversely, they blur the line between human creativity and machine-generated text. How an AI Content Detector Works An AI content detector uses advanced algorithms to analyze text patterns and sentence structure to determine whether the content is AI-generated or written by a human. On the one hand, AI tools promise efficiency.

Content 52

Content Storytelling Text Keywords 52

Credible Content

OCTOBER 19, 2022

By following the tips below and using the mentioned tools, you can write copy that will help improve your website’s ranking in search results. Considering and answering these questions will help you write copy that resonates with your audience and enables you to rank for the right keywords. Use keyword-rich phrases.

Copywriter 130

Copywriter Copywriting SEO Search Engine Optimization 130

Copywriter Collective

FEBRUARY 17, 2023

A website copy is vital in your digital marketing campaign because it’s what you use to promote your product or service. However, you must be able to produce an excellent copy to attract and sustain more visitors to your website. This article provides you with eight tips for enhancing your website copy.

Copy 75

Copy Website Copywriter Copywriting 75

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blog 95

Express Writers

FEBRUARY 7, 2023

Include Keywords in Your Press Release Headlines Just like in other types of online content, you should include SEO keywords in your press release headlines. Remember: you don’t want to go overboard with keywords – just include them naturally throughout like you do with other content.

Copy 98

Copy Writing Keywords Proofreader 98

Neil Patel

FEBRUARY 10, 2021

Google makes it simple to write better copy and adjust settings that create the best return on investment (ROI) with ad extensions. Avoiding Negative Keywords. Although the term “negative keywords” sounds, well, negative, not using these terms is a mistake. Click Edit, Find and replace, Add text, or Change case.

Ads 136

Ads Search Engine Optimization Keywords Text 136

The Hoth

NOVEMBER 21, 2024

Sure, if you’re a content-generating machine that A) always knows the right keywords to target and B) never runs out of ideas! With it, you can quickly find trending topics, put together helpful content briefs, and perfect your copy and tone of voice with an AI writing assistant. In theory, that shouldn’t be too difficult, right?

SEO 52

SEO Content Proofreader Digital Marketing 52

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Natural language generation allows the updating of existing text and automation. Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages. NLU analyzes text to understand intent and meaning.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Grammarly

APRIL 23, 2024

When writing for websites , you also have to consider SEO keywords because search algorithms favor keywords more if they’re placed in titles. AI blogging is also becoming popular, although the challenges with AI become more apparent with longer-form texts. Write a title for a biography about Grandma Moses.

Proofreader 121

Proofreader Content Digital Marketing Copywriter 121

BKA Content

DECEMBER 3, 2024

You have to be slightly comfortable editing HTML on your website, but it’s mostly a quick copy and paste: Go to your YouTube account and click on the video you want to embed. Copy all of the code that appears in the embed box. But these days, Google serves up a lot more than text at the top of the page. Click “Share.”

SEO 59

SEO Content Management System Insurance Social Media 59

Elna Cain

MARCH 17, 2024

Go Local Top Soft Skill : Interpersonal skills (maintaining positive relationships, actively listening) Top Writing Skill : Short copy for social media You can get your foot in the door and gain experience with freelance work by finding work in your town or city. You can also do this for social media and email copy.

Freelance 188

Freelance Social Media Email Copy Copy 188

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Google Keyword Planner. Google Keyword Planner is another must-have SEO tool, and it’s also free. Moving away from Google, we come to AnswerThePublic (ATP), a keyword discovery tool.

Content Marketing 141

Content Marketing Search Engine Optimization SEO Marketing 141

Article Writing

OCTOBER 29, 2022

Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Smart Blogger

MAY 15, 2023

From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques. When you pair up these two terms, you’re looking to enhance your online content writing with SEO keywords that Google considers relevant based on a searcher’s intent. What are they hoping to find?

Copywriter 115

Copywriter Copywriting SEO Landing Page 115

Neil Patel

NOVEMBER 4, 2020

You can use it to take screenshots, pixelate a certain area in them, and add custom text. On Pocket’s iOS and Android mobile apps, you can even listen to your saved articles using Text-To-Speech (TTS). When you’re in a search mode and Google a keyword, the bar will give detailed statistics for all the SERP ranking websites.

SEO 145

SEO Keywords Social Media Text 145

Neil Patel

JANUARY 15, 2021

Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! A search engine would have a tough time determining the topic of that post since the keywords are broken up by folders and dates. Check #5: Do all your images have keywords in their ALT tags ?

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

JANUARY 29, 2021

Use Strong Keywords in Bonanza Listings. As with all types of SEO, effective keyword usage is paramount when optimizing for Bonanza. But, before you can use keywords in your title and listing, you need to figure out what your keywords are. Discussions on SEO tend to revolve purely around the text.

SEO 132

SEO Engineering Keywords Text 132

Neil Patel

DECEMBER 13, 2021

Link type: Whether the link is text or image-based. Anchor text: The clickable text in the hyperlink. When you search for the keyword “best swiss knives” on Google, you get the following results. Exact Keyword Usage. You should also sprinkle your keywords naturally in the alt tags and meta description.

SEO 145

SEO Search Engine Optimization Keywords Engineering 145