This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. Does the copy include elements of story?
Landingpages help drive traffic, increase conversions, and improve SEO. However, not all landingpages are effective. If your landingpages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently.
Hit Publish to proceed as is or Go to regenerate to start again. Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned. Then, click Compose to generate more copy. Enter your domain or landingpage and click Import Brand to add brand elements.
For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landingpagecopy to launch a new ad agency. Try this test.
Landingpages convert between 8 and 25%. If you want to give your customers a clear direction to go in … So they buy… Then you need to use landingpages. Whether your goal is to increase specific product sales or increase your newsletter signups, a targeted landingpage makes taking action simple.
Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. For example, state that you’re an SEO health copywriter or content writer with specialization in sales pages and landingpages. What can you do?
Website copy Almost all businesses today, small, medium, big, even solopreneurs have a website. It can be a simple one-page website, or a multi-page website. Often clients, new or current, will need to revamp their website and add new pages. With websites, you’re writing marketing copy.
Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landingpage is the best way to make sales. My video landingpage converts 56% of the people who visit. Not so much.
Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47.
Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. While simply having a chatbot is a great strategy to increase paid ad conversions, writing good copy for the bot can make a good strategy great. Direct Leads to a LandingPage. A/B test: Test everything. We mean it.
But in reality, it was the copy that did the heavy lifting. Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales. Copywriting might be found on: Website pages Brochures Paid ads Landingpages Product pages.
Landingpages Most of the landingpages are good examples of direct response copywriting. A landingpage call-to-action may look like this: Book your seat today for our seminar. “Direct response copywriting is the art and science of writing copy that gets people to take action.”
The good job sites that do have copy jobs are Superpath, Contena and Ed1020. They have a job board, an academy for new writers, and a publishing platform. Start by using keywords like “copywriter,” “brand copywriter,” or “copy editor” in your search bar. But what are the job boards?
Use your About Us page to forge a connection. Add landingpages to target specific niches. To be that solution, your website copy needs to tell the world what you do and how you’re uniquely qualified to offer that service. Consider Adding LandingPages. Explain how you can solve the patient’s problem.
There are several free tools if you want to send users to a landingpage, or you can use a paid version if you want to track links, etc. Add URL links to your landingpage. For example your podcast, specific blog posts you’ve mentioned in posts, sale pages, etc. Paid plans start at $15 per month.
Publish those testimonials on your site. I’ve been publishing testimonials from my satisfied clients on this site for some time now, and I can attest to the fact that they help persuade prospects to convert into clients and subscribers. Apple reduces that consumer confusion by simplifying their web and sales copy.
The model we’ve come to call crowdfunding has always existed in the form of pre-sales or (in publishing) pre-orders. Authors and publishers alike can use crowdfunding to provide the cash needed to produce, promote, and distribute our books at a level that wasn’t possible twenty years ago. More on that in a bit. It’s old news.
KlientBoost — Best for PPC management + landingpage design. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Which… is why it’s crucial to have well-designed landingpages optimized to convert visitors into leads or customers. Where you send your targeted traffic matters.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. To satisfy this intent, create product, service, or landingpages with clear calls to action. Target Relevant Keywords When writing copy for your website, integrate relevant keywords on each page.
Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landingpage Building awareness for your brand. The era of designing creatives and writing copy for desktop first… is over.
Give it a few days and then change the title of your headline and re-publish your post. Before you publish your post, preview your snippet as it will appear on SERPs. The report will show you valuable information like the clicks, impressions, CTR, and average SERP position of your pages. Build High Converting LandingPages.
A report published by ManpowerGroup found that 87% of employers anticipate increasing or maintaining their human workforce due to AI automation. Phrasee : Stop writing dull copy for Facebook and Instagram ad campaigns. Phrasee specializes in language generation for marketing copy by pulling data from your online posts.
Search engine optimization does not exist without optimized content because if there is no content, if there is no copy, what do you optimize? Three main components of SEO – as I understand the field – are: Writing and publishing optimized content. Getting backlinks from authority websites, preferably with higher page rank.
Create targeted landingpages? Blaze Your Own Path You want to see what your competition is up to but don’t copy their approach. In your marketing copy, don’t talk about yourself. Company-focused copy uses “you” and “your” far more than “we” and “our.” Long blocks of copy are daunting. Write fresh content?
Writer Melanie Saxton — author, book editor , ghostwriter , journalist , and web copy/SEO strategist. Whether you point your domains back to a well-known site or create landingpages for each, your online presence is enhanced when you take ownership — and responsibility — for your digital footprint.
Each carousel card has a URL that users can click to view a specific product page or landingpage. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landingpages. Include a URL to specific product pages of featured products or your mobile app download page.
. “Proficiency in researching and crafting thoughtful and engaging blog content, articles, landingpage content, email copy to targeted audiences to help increase conversions.” For example, one of my newest clients, GoDaddy, just published my post , and it’s my responsibility to add it to my portfolio.
You’ve worked hard to perfect your ad campaign, create action-inducing landingpages, and win sales. Click Fraud by Publishers. Your competitors benefit from click fraud by hurting you, but there’s also another player in this equation who stands to benefit directly from clicking your ad: the publisher.
Craft personalized ad copy. Optimize your landingpages for better conversions. Distribute your content : Effective content distribution results in your content being published on the right platforms and being seen by the right audience. Have only one objective : Your landingpage must only have one goal—conversion.
It could be a landingpage, a headline, a call to action, an image, social proof, or something else. For example, which landingpages are more likely to convert to a sale? The differentiator could be the copy, the offer, or something else. Review how the landingpages differ and do more of what works better.
Gather images, videos, GIFs, logos, slogans, text (copy), and whatever else you want to display on your site. One of the first things I’d do on this part of the page is swap the image with a picture of myself. One of the first things I’d do on this part of the page is swap the image with a picture of myself. But there’s a catch.
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free. How does it work?
When they’re used for marketing purposes, think of a one-pager like a landingpage. Just like a landingpage, a one-pager is focused on a specific offer and written in a direct tone that aims to make the reader want to take advantage of the offer. Here are a couple reasons why: It keeps the copy shorter.
They advertise one thing and send visitors to a different landingpage. The bottom line is, sell your products at a fair price and make sure you’re transparent about pricing in your PPC ads and landingpages. Never plagiarize other brands’ ad copy. Your ad copy must reflect your expertise in your niche or industry.
Why do you publish a blog post? Why do you publish a web page? Every blog post or web page needs to perform otherwise, you are wasting time and money. Of course, the most common reason for publishing a blog post or web page is to improve search engine rankings. You want repeat visitors.
And now there’s also GPT-3 , the widely discussed “large language model” that recently made waves across industries, including marketing, for its ability to craft copy rapidly based on user-set parameters. NLP tools can help you easily scour content to help you understand your audience’s needs.
The site adjusted not just the language but also the pictures and copy as well. You may want to keep it simple and try it on one popular product or landingpage. Experiment with sending traffic from a geo-targeted banner to a geo-targeted landingpage (in language, currency, offer, etc.) Match Local Currency.
I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’ve also paid professional copywriters hundreds of thousands of dollars to write great copy on my behalf. With direct response copy , you want the prospect to take action immediately. Here’s the one we use for Paid to Write.
Whether you are writing copy for an email campaign, for a landingpage, or simply for individual web pages of a website, you need to convince people into taking an action. Example: “I was able to publish my business book with Amrit’s copy-editing services. Persuasive writing is important in copywriting.
This little piece of copy is important for your business so that you can make a living as a writer online. Clients feel more confident commissioning a pitch from you if they know you have published similar content elsewhere. She does this through irresistible emails and shockingly effective landingpages. Irresistible.
The bottom of the page? You might want to have share icons on all of your blog posts but not on your landingpages. Rather than making that person to copy and paste the link, a simple social sharing button directly on the page makes this process much easier. Do you want them at the top of your post?
By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. Your content’s headline drives every piece that you put out there, no matter what format or platform you use to publish it. Why Should You Care About Headlines? Your prospects have questions and they want answers.
Content writing is defined as the process of planning, strategizing, writing, and editing content, mostly to be published online for digital marketing purposes. Website copy refers to the static content present on the website which can include the Home page, About us page, Features pages, Contact page, or other landingpages.
And when your SEO copy starts to rank on Google, whether it’s a blog post , a landingpage , an ebook , or website content, you create evergreen traffic. This type of natural traffic has much more staying power than the copy you target for an online ad and puts more money back into your budget. seconds.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content