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Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Does the copy include elements of story? Is the copy respectful and non-manipulative?
For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your SalesCopy and Get More Clients By Clive Cable I recently wrote some landingpagecopy to launch a new ad agency. Why is that?
As we step into 2025, the world of digital marketing (much less salescopy, oh hello AI.) Btw, if you want to see these principles in actionand get three hooks delivered to your inbox every weekcheck out the Copy Bank Club. Your copy must feel just as effortless for your readers eyes to navigate. right here.
Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landingpages. Here’s what makes Copy.ai
When you can turn the most casual website, visitor or reader, into a customer —you know your website copy is doing something right. So how do we make sure that those casual website visitors, customers, are actually swept off their feet with your salescopy? In a recent video, I mentioned my copy banking strategy.
Do you know where to start when it comes to writing salescopy for your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE salespage examples. In this post, we are walking through FIVE great salespage examples of incredible website salescopy that work.
I was asked by Ken Kelly from Counselling Tutor to write copy for their Counselling Study Resources landingpage and an email sequence to help drive sales to the page. When I first spoke with Ken he mentioned he had worked with copywriters before but had not found one that created the right copy for their brand.
It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landingpage against each other to see which is most effective. Create two versions of the same ad, landingpage, etc.
One of the main reasons why most landingpages and salespages are not converting leads into customers is a weak call to action with no sense of urgency. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period.
Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landingpage , and even your homepage. Each target customer should have a dedicated landingpage where you speak exclusively about relevant product features.
It doesn’t matter whether you’re writing salescopy or web content, stories can be your best friend. In an email, on a landingpage, as the opening to a blog post, or at the heart of a social media post… stories tap into the emotions of your readers. I asked her permission to use it in this post.
Choose your PPC network carefully; create a clean, well-written landingpage with a clear call-to-action and make sure your ad copy and landingpage are completely aligned. And, that post could simply be regurgitated from someone else’s site – or even outright copied, word for word.
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Note: While AI tools can help streamline your efforts (and even improve your copy), we recommend you learn the basics of great copywriting first.
In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Website SalesCopy.
The word ‘copy’ was initially used in print media because the typeset words were reprinted (i.e., copied) and shared with a broad audience of readers. . In the earliest days of marketing, most copy writing was produced in a sales letter format. Persuasive writing is at the core of all good marketing copy.
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Their primary goal is to create compelling subject lines and body copy that readers can’t resist opening, reading, and taking action on. Why does their copy work?
I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’ve also paid professional copywriters hundreds of thousands of dollars to write great copy on my behalf. Here’s the important point to understand: Copywriters are involved with every part of sales and marketing.
A swipe file is a collection of writing examples — email subject lines, landingpages, salespages, banner ads, breathtaking blog or social media posts, headlines, etc. What a Swipe File is NOT We’re not talking about copying. How can it improve your writing? And how the heck do you create one? That’s plagiarism.
And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landingpages, sales, pages to product descriptions and content marketing. Before-after-bridge is also an A+ copywriting formula for landingpages, case studies, and sales letters.
Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Below are 5 copywriting hacks that will help you create copy that resonates with your target audience and drives more sales. Keep It Simple When it comes to salescopy, less is more.
They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.
Writing copy isn’t limited to just the written word either. Each stakeholder will have different concerns and require unique sales material. The variety and amount of salescopy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. The decision is simple.
As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Remote copywriters create advertisements, email campaigns, landingpages, and salescopy for businesses.
Email marketing is the most effective lead generation tactic , followed by websites/landingpages and then content marketing. For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years. helps people lose 10 pounds in 60 days, let your copy focus on that core benefit.
Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. It’s the landingpage you get to after clicking through an email, or tapping learn more on a social media ad. .
They could use someone to do their research, proofreading, copy editing jobs, etc. You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landingpage?) That’s where you come in.
In this case, a short video on your landingpage might be just the thing that attracts your audience’s attention and also show the features of your product. Make sure you make the most of this time by adding a short and engaging demo video of your product on your landingpage.
To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the salescopy is written. And “Nothing happens online until the salescopy is written.”. If you stripped out all the copy from your online business, what would you have left?
Page Authority of GMB landingpage. Page Authority (PA) is a 100-point score developed by Moz that predicts how well a specific website page will rank within search engine results. A steady stream of recent, positive sentiment is priceless salescopy for your market. Summing up.
Tip : don’t link to your homepage in the ad campaigns, rather link to a specific landingpage and tweak it based on the results. The other benefit is that you can tailor your ad campaigns to these three items and adjust the landingpages, content, and messages based on the results. salescopy, and incentives.
Changing and testing out landingpages or salespages. We recently ran a test to different versions of the same salespage for one of our products. difference between those two salespages. Always be thinking about how can I increase the conversions. It turns out that there was a 30.4%
Changing and testing out landingpages or salespages. We recently ran a test to different versions of the same salespage for one of our products. difference between those two salespages. Always be thinking about how can I increase the conversions. It turns out that there was a 30.4%
The other thing that we do differently today, that we didn’t use to do, is that if we’re promoting an affiliate product, we no longer send our readers from our email to a landingpage on our site. We’re writing salescopy, setting up salespages, setting up our own products.
But fi r st , g r ab ou r Step-by-step guide to using AI and ChatGPT P ROMPTS to create copy that converts! (no I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. It’s okay, I know prompt engineering is everything when it comes to content and copy. Like the above?
I focus on SEO-driven pages that don’t pull in many branded searches. To do this, I use Google Analytics ’ landingpage report to track revenue or conversions. Another way I measure commercial impact is by tracking sales or conversions from users who also viewed SEO-driven content.
They can: Suggest blog topics, article ideas, and outlines Plan email and social media campaigns Generate videos scripts Write salescopy for web and landingpages Write email campaigns Write social media captions We asked both apps to create a blog post outline for an article on “puppy recall training.”
On the other hand, if you can successfully produce other forms of content, like sales emails, newsletters, salescopy, case studies, and more, your content will bring more value, so you can charge more. For this, you must identify your niche (SEO blogs, technical/legal writing, marketing copy, etc.).
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