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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1.

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12 Essential Landing Page Statistics

Backlinko

A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Short, text-based descriptions of the landing page offer 30.7%

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How To Create a Landing Page: The Complete Guide

BKA Content

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a Landing Page? Hint: very.

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These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landing pages are ripe for good storytelling.

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10 Great Testimonial Examples From Landing Pages

Neil Patel

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Here are three more specific ad copy strategies to drive ROI. Scan Your Competitor’s Ad Copy With Spyfu. Look at the example below.

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19 A/B Tests You Should Run on Your Website

Neil Patel

For your blog, your long-form copy, and most of the text on your website, always go with black (dark) text on a white (light) background. For your calls to action and other smaller, more impactful text elements, however, test each of the basic eight colors (or whatever colors fit with your design). Back when the 2007 U.S.

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