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However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.
It’s an effective persuasive writing technique for marketing copy and content. By telling your reader a compelling story about your product or service, with a character just like them, you’ve taken them through a little “simulation” of the journey they’ll undergo with your product.
It’s an effective persuasive writing technique for marketing copy and content. By telling your reader a compelling story about your product or service, with a character just like them, you’ve taken them through a little “simulation” of the journey they’ll undergo with your product.
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