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Do they know that even a small percentage of precious metals in a portfolio will reduce both volatility and risk? A copywriter who understands financial planning and precious metals investing could help you improve your web copy to generate more traffic and turn more visitors into customers. Sales letters to attract prospects.
Prioritize Brevity and Clarity Over Flowery Words Good salescopies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points.
And the next time you have salescopy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your salescopy. then you can really break down those barriers of skepticism that come into the average sale.
I have been writing online since college, which meant, I had enough experience to build a portfolio and I didn’t need a content writing certification to showcase my skills. You learn about how to come up with blog ideas, research keywords, create marketing copies, and proofread your content. Level: Intermediate. Level: Intermediate.
How Copywriting Evolved Over Time Old copy hacks will tell you copywriting is the art and science of crafting writing that sells. You can still define it in much the same way, broadly: “Writing that helps make a sale.” How the copy helps make a sale may differ. Therefore, that info content is copy, too.
What a Swipe File is NOT We’re not talking about copying. In this example, Smart Blogger’s editor created a headline promising readers the ins and outs of crafting a portfolio that wins clients. Want to know how to create a writing portfolio that works like magic? That’s plagiarism. Why does this headline work? Gmail Yep, Gmail.
Create a Writing Portfolio That Kicks Butt. “Do Here’s a link to my writing portfolio. Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog.
Let’s talk about your salescopy and your sales pages, because the copy on that offer page is gonna make or break your website launch, your offer launch, whatever it is you’re putting out there, and finally sling it. We revamped the portfolio page of my website, which is fresh and sparkly.
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Their primary goal is to create compelling subject lines and body copy that readers can’t resist opening, reading, and taking action on. Why does their copy work?
The whole idea of a blog is to step away from the salescopy that is on your website about your brand and offer something free for your potential customers that has value. So, while the goal of a blog is to lead customers to a website, this fact cannot be obvious, and salescopy should be left at the door.
As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Remote content writers enjoy the flexibility of working from anywhere while honing their craft and expanding their portfolio. Freelancing can also be a great way to build your portfolio and work experience.
I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’ve also paid professional copywriters hundreds of thousands of dollars to write great copy on my behalf. With direct response copy , you want the prospect to take action immediately. Here’s the one we use for Paid to Write.
If you want to stand out and gain some edge over other freelancers in the same niche, you will need to add more competencies or skills to your portfolio. You can take copywriting courses and create salescopy, not just blog posts, for your existing clients. ez-toc 7 Skills Freelance Writers Need to Stay Competitive 1.
The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your salescopy read.
Writing copy isn’t limited to just the written word either. Each stakeholder will have different concerns and require unique sales material. The variety and amount of salescopy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. The decision is simple.
Freelance copywriters are the creative masterminds behind catchy slogans, compelling sales emails, insightful blog posts , and persuasive web copy. Businesses across sectors know the value of compelling copy and are willing to invest in professionals who can help them articulate their value and encourage their audience to buy in.
I was asked by Ken Kelly from Counselling Tutor to write copy for their Counselling Study Resources landing page and an email sequence to help drive sales to the page. When I first spoke with Ken he mentioned he had worked with copywriters before but had not found one that created the right copy for their brand.
James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. Now, if you know something is a lie, you have to make a personal decision about whether you want to write the copy. Writing salescopy is noble and necessary.
By offering guest post services to your clients, they’ll enjoy benefits such as: Their name on the lips of their competition Content that will be syndicated across MANY blogs More page views direct to their salescopy, higher conversions and targeted visitors There’s more you can offer your clients instead of blogging services.
People want to see your portfolio, your testimonials, and your professional-looking website. If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer salescopy that converts. Especially since no one cares about your degree. That’s right.
I recently checked out my online writing portfolio, and guess what I found? Since I’ve been freelance writing for almost a decade, for some reason I wasn’t paying too much attention to my portfolio. But, how do you make your portfolio stand out, then? So, how do you create an easy online writing portfolio?
Allow me to demonstrate in a fictitious piece of salescopy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. If your web copy is putting your visitors to sleep, contact us today. That rockstar feeling? That’s one hell of an emotional benefit.
When you get right down to it, I’m in sales. I’m in the business of getting people to buy whatever you sell through great copy and eye-catching design. That fascination is one of the reasons why I’m now so interested in sales and marketing. Good salescopy can make people happy, sad, worried, frustrated… anything you want.
On the other hand, if you can successfully produce other forms of content, like sales emails, newsletters, salescopy, case studies, and more, your content will bring more value, so you can charge more. For this, you must identify your niche (SEO blogs, technical/legal writing, marketing copy, etc.).
Build a Published Portfolio. At a certain point, clients you’re pitching start asking for a portfolio of your published work. Think of a published portfolio as a verifiable public record of your work. When I looked for new opportunities at my level, every client required a portfolio of published work that I couldn’t provide.
Build a Published Portfolio. At a certain point, clients you’re pitching start asking for a portfolio of your published work. Think of a published portfolio as a verifiable public record of your work. When I looked for new opportunities at my level, every client required a portfolio of published work that I couldn’t provide.
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