Nick Ursborne

SEPTEMBER 13, 2023

Here are just three of many types of story you can add to your copy and content. The post How stories add emotional appeal to your AI-assisted copy and content. AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions. They’re not human.

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Copy Copywriter Copywriting Content 205

Agency Content Writer

DECEMBER 2, 2024

Do you need blog posts, social media updates, whitepapers, or email campaigns? Copywriters : Craft copy that persuades and generates sales. Popular formats include: Blog Posts : Ideal for driving organic traffic and educating readers. Social Media Posts : Essential for engaging with followers and building brand loyalty.

Content Writer 246

Content Writer Writer Portfolio Content 246

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriter 198

Copywriter Copywriting Content Creator Content Creation 198

Copywriter Collective

MARCH 21, 2025

Do you ever see a piece of copy and you think to yourself, Damn, I wish I wrote that? Their copy lets them say ice cream without actually saying it. Do you need a copywriter who can write witty copy for your marketing campaign? The post Copy You Wish You Wrote appeared first on Copywriter Collective.

Copy 52

Copy Copywriter Copywriting Script 52

Quick Sprout

SEPTEMBER 28, 2023

There’s a lot of information to display, and you could easily make … 23 Blog Designs We Should All Copy Read More » The post 23 Blog Designs We Should All Copy appeared first on. A blog can be tricky to get right.

Copy 124

Copy Blog Blogging Website 124

Income Diary

DECEMBER 24, 2023

In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Page website (Lead Magnet) that converts. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

The Idea Logical Company

MAY 8, 2024

I was gifted an advance reading copy that tells me the book will be published on July 2, 2024.) The ability to push out thousands of copies of books (on a sale-and-return basis, of course) was uniquely the publishers’, and that meant they decided what went into the marketplace.

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Publisher Publishing Publishing Copy 340

Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

Copywriter 105

Copywriter Copywriting Script Copy 105

Jane Friedman

MARCH 19, 2025

Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media.

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Publisher Publishing Publishing Marketing 141

Copywriter Collective

APRIL 11, 2025

Write copy similar to how people speak. Use your copy to ride the trend without losing the message. Think Visually Unlike web copy or emails, TikTok is a visual-first medium. The post Copywriters: Thrive Writing TikTok Video Scripts appeared first on Copywriter Collective. Read your script out loud.

Script 98

Script Copywriter Copywriting Writing 98

Jane Friedman

APRIL 1, 2025

Todays post is by author Teri Case. It took a series of public posts by Friedman and interviews with worldwide outlets such as BBC and The Guardian before the fraudulent titles were removed. I attached copies of book award certificates and online award lists to show that others valued and recognized the books with my name.

IT 132

IT Government Publisher Publishing 132

Freelance Magic

DECEMBER 1, 2024

I started out charging pennies for blog posts and working 14-hour days to make ends meet. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. One day, you might write a casual blog post for a pet store, and the next, you’re drafting a formal case study for a tech company.

Freelance 130

Freelance Writer Portfolio Projects 130

Jane Friedman

NOVEMBER 20, 2024

Photo by Cup of Couple Today’s post is by author Jennie Liu. In children’s and upmarket historical literature, the current social context goes a long way in getting your novel acquired and selling copies. As writers, the happiness and relief are huge when we type THE END to our manuscripts.

Writing 137

Writing Writer Copy Communication 137

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?

Writer 247

Writer Copywriter Copywriting Sales Copy 247

Freelance Magic

NOVEMBER 19, 2024

For example, I write long-form content for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”,

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service. Sethi’s copy may not appeal to you.

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Persuasion Sales Copy Script Transportation 228

Grammarly

APRIL 22, 2025

Unlike conventional AI detectors that attempt to infer the origin of text post-creation, Authorship proactively tracks and categorizes text during the writing process. It identifies whether content was typed by the student, generated by AI, or copied from external sources.

Education 93

Education IT Text Construction 93

Backlinko

JULY 26, 2024

Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages. stars out of 5 ( 400+ reviews ) Capterra Review 4.8

Content Creation 94

Content Creation Copy Text Creativity 94

Elna Cain

JANUARY 13, 2023

If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. For this post, I want to share the best ways I use ChatGPT as a freelance writer. Write Social Posts. Think social media posts, scripts, and emails.

Freelance 285

Freelance Writer Script Writing 285

Nick Ursborne

OCTOBER 11, 2024

That’s what happens when you’ve been writing copy for over 45 years. I dare say I did a reasonable job… I’m sure I pressed all the right buttons in my copy… the fear of running out of money, and so on. And we can tap into those experiences when we write copy and content. You also bump into something else at my age… ageism.

Copywriter 223

Copywriter Copywriting Copy Writer 223

Backlinko

DECEMBER 27, 2024

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned. Then, click Compose to generate more copy. Write at least a few sentences.

IT 111

IT Medical Architecture Manufacturing 111

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. Why do businesses and organizations need professional copywriting services?

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Grammarly

NOVEMBER 15, 2024

Personalized letters: AI in communication It may be tempting to just copy and paste whatever your AI writing assistant creates, but it’s not recommended. However, that doesn’t mean you can copy and paste those either; even AI for professional letters needs to be revised before it’s sent.

Writing 110

Writing Writing Style Copy Communication 110

Nick Ursborne

APRIL 6, 2024

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. As a freelancer, you should be reaching out to your clients and prospects, saying, “When it comes to copy and content, I can be your human in the loop.” I didn’t just make it up.

Copywriter 261

Copywriter Copywriting Writing Freelance 261

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it.

Copywriter 98

Copywriter Copywriting SEO Government 98

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project. I charge a minimum of £600 for a short blog post.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve.

Copywriter 256

Copywriter Copywriting Writing Sales Copy 256

Freelance Magic

NOVEMBER 18, 2024

For example, I write long-form content for SaaS ecommerce brands , but one client might need a blog post to populate their email list while another might need a landing page for their latest lead magnet. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”,

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Enchanting Marketing

JUNE 18, 2024

In their sales copy, Oatly lets you imagine using their products: Whip this vanilla custard made from oats for amazing fluffiness and pour it over your baked apples, pies, fruit crumbles, strudel or just about anything to win approving looks from your in-laws, outlaws or whoever you decide to hang-out with. Does that sound inclusive or what?

Sales 200

Sales Persuasion Sales Copy Food 200

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 220

Ads Ad Copy Storytelling Copywriter 220

Nick Ursborne

JANUARY 4, 2024

Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. Let’s say I want to write a short blog post about saving for retirement.

Copywriter 227

Copywriter Copywriting Construction Copy 227

BKA Content

JANUARY 14, 2025

Copy and paste the prompt into the tool, replacing the placeholders with your competitors URLs and your contents URL. Example of How To Improve an SEO Blog Post With Google Gemini Lets say we want to optimize a post on “content marketing for law firms” from the BKA Content blog. Ready to level up your SEO?

SEO 104

SEO Content Creator Consulting Content Marketing 104

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

Social Media 117

Social Media Media Writing Storytelling 117

Nick Ursborne

SEPTEMBER 18, 2023

Futureproof your career as a writer by weaving Emotional Intelligence into your copy. Step two is to formalize that process by applying the principles of Emotional Intelligence to your copy. When you take that second step, you are creating copy that is beyond what AI can achieve. Copywriters have been doing this for decades.

Copywriter 239

Copywriter Copywriting Copy Writer 239

Nick Ursborne

OCTOBER 4, 2023

This is why, to differentiate our own copy, we want to insert a real person into the narrative. Personal experience breathes life into your copy and content. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy. From description to storytelling. But so can GPT-4.

Copywriter 235

Copywriter Copywriting Storytelling Writing 235

Jane Friedman

JANUARY 7, 2025

Photo by Leslie Duarte Castro Todays post is by freelance book designer Andrea Reider. per page, and theres no guarantee that a book will sell enough copies to earn back that fee. Many independent authors design and format their own books to save money.

Text 135

Text Publisher Publishing Publishing 135

Backlinko

DECEMBER 28, 2024

Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. This Instagram post from Zappycards shows how it works: The result? The post How to Get More Google Reviews: <br>9 Proven Tips appeared first on Backlinko.

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Script Management SEO Social Media 112