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Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1.
These models can produce various content formats, including code, text, visuals, audio, and video. Depending on the tool you use, you may be able to enter freeform, text-based prompts. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings.
Photo by Leslie Duarte Castro Todays post is by freelance book designer Andrea Reider. per page, and theres no guarantee that a book will sell enough copies to earn back that fee. The main text is almost always set in a serif font. Most nonfiction books will call out a figure in the text by figure number.
Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Add a link or some text, and the tool will take that to represent your ideal brand voice. Then, choose the provided copy option with the highest performance score.
Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Text: Is text readable and appropriately sized for mobile screens? Create guides, blog posts, or FAQs that thoroughly address users’ questions to satisfy informational intent. Are buttons and links large enough to tap accurately?
Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Your prospective customers and clients read your copy in a highly distracted state.
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. Like color, objects, text, and more. But at the time of this post, it doesn’t have the “add to your search” feature. Such as copying it, creating a QR code, saving it, and more.
Designed to understand and generate humanlike text, a GPT uses a transformer architecture to perform tasks like answering questions, summarizing, and translating. As a type of large language model (LLM) , GPTs are trained to process and analyze vast amounts of text data, enabling it to understand and generate humanlike language.
If you are unfamiliar, Jasper AI uses templates and recipes to write content like blog posts, emails, marketing materials, bios, social media posts, and more. For this post, I want to share the best ways I use ChatGPT as a freelance writer. Write Social Posts. Think social media posts, scripts, and emails.
This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks. Shape the way millions of people communicate!
This means you can use AI for professional letters or personal ones, as long as you revise the text afterward. Personalized letters: AI in communication It may be tempting to just copy and paste whatever your AI writing assistant creates, but it’s not recommended.
Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. The post Be the Human In The Loop… And why this is so important when using AI writing tools.
Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). My websiteoriginally designed as a visual portfoliowasnt optimized for text, the main way search engines understand what a site is about. Flash forward to 2024.
Once you have control of your GBP, choose a verification method (email, text message, etc.). Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. This Instagram post from Zappycards shows how it works: The result?
Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly How to cite a paraphrase Paraphrasing is when you restate someone else’s text or speech in your own words, keeping the original meaning. Quotation marks are only for direct quotes, where you copy the original source’s wording exactly.
According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.
Claude can generate various forms of text content, such as summaries, creative works, and code. You can also upload images and text-based files to Claude to add context to your prompts. 3 Content writing With Claude, you can write all kinds of text-based content. The Claude LLM is based on the transformer architecture.
Large language models like ChatGPT are trained through exposure to massive amounts of text data. Predicting text, one word at a time, creates a very limited experience of the world. This is why all AI-generated text needs to be infused with human emotion. LLMs like ChatGPT will and can never feel emotions.
Heather rereads her favorite quote by Kurt Vonnegut, stuck to her monitor on a yellow Post-it note: Write to please just one person. When I pick an idea for a new blog post, I always ask myself: What’s in it for you? She wants to write persuasive sales copy without selling her soul. But here she is. At her desk. What’s boring?
As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. After all, most topics have more depth than can fit into the average word count of a piece of copy. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it.
In other words, it searches for content that contains keywords like ‘ gardening tools ’ in its title, headings, and copy. To improve the rankability of your product descriptions, you need to strategically place keywords, write valuable copy, and improve the technical factors of your online store (loading speed, backlink profile, etc.).
Key takeaways ChatGPT generates text based on the data it was trained on, raising concerns about plagiarism. In this article, we examine how ChatGPT generates text, whether it can be considered plagiarism, how to detect AI-written text, and best practices for using AI responsibly. Is ChatGPT itself plagiarism?
AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. The post 5 Valuable AI Use Cases for Freelance Copywriters. The post 5 Valuable AI Use Cases for Freelance Copywriters.
Show the Real Value Your copy must shout the benefits of your software. This makes your copy easy to understand and engaging. Follow the Buyers Journey Good copy takes your reader on a journey. Write simple blog posts or guides that explain what SaaS means. Avoid Common Pitfalls Even great copy can go off-track.
A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read.
Key takeaways ChatGPT produces humanlike text, making detection challenging. Today, AI-generated content may show up in everything from blog posts to customer service chatsand its getting harder and harder to spot. ChatGPT capabilities When a user enters a prompt, ChatGPT processes and generates text based on patterns in data.
I then copy the text, paste it into GPT-4, and write this prompt: “Conduct a sentiment analysis on this information.” Details here… The post Improve the authenticity of your writing by leaning into both AI and Emotional Intelligence. appeared first on Writing for the web - online copywriting and content writing.
You write a prompt, and the AI comes back with written text. Is the copy and content created by ChatGPT perfect? So don’t be surprised if companies leap at the chance to use these tools to create copy and content for pennies a page. Next steps for digital copy and content writers. Same with AI-generated writing.
While the list of companies actively soliciting copy-only submissions is short, the stack of dollar bills you have the potential to earn with these companies is fairly tall. We prefer text that is flexible enough to be used with a variety of images.” “We periodically email images to writers and ask for copy to be written.”
But TikTok scripts are a totally different beast: the text is ultra-short, punchy, and designed to make an impact within the first three seconds. Write copy similar to how people speak. If it sounds like a text to a friend, youre on the right track. Use your copy to ride the trend without losing the message.
At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. Content Creation Strategy: Get in the driver’s seat and become a copy and content strategist, looking at the big picture, long-term. But we can.
In one of my posts about freelance writing and AI challenges, I did not foresee clients accusing writers of using AI writing tools. If a client accuses you of using AI to write your post (and you didn’t use AI for writing), I’ll share how to AI-proof your writing and what to do about those types of clients. This is wrong.
This post covers the latter. For your blog, your long-form copy, and most of the text on your website, always go with black (dark) text on a white (light) background. Don’t take anything for granted: test above the fold, below the fold, in the middle/left/right of the page, and relationship to text elements.
These questions make great topics for FAQ pages and blog posts. If they have a blog post on how to clear a clogged drain, create a better version with step-by-step photos and videos. You’ll also want to add descriptive alt text to your images. Copy the script block and paste it to the head section of your webpages HTML.
Copy competitors. Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. You could theoretically follow this simple process of Googling, observing, and copying. And Lumens has been tweaking their copy each month. You follow trends. Trust your gut. The solution?
I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more. Homework #5 is to write a blog post on this exact topic. The post I wrote and published a Kindle book in one weekend, with GPT-4. Honestly, it’s incredibly good.
Does it mean blogs and website copies are outdated? Website copies have embedded content marketing links. Text wrapped videos are a killer. Thirdly, avoid a tacky video posting strategy. Check competitor sites to note the video posting frequency. However, the whole content strategy is going through transition.
In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient. Users copy and paste their content into Clearscope’s text editor. The post 9 Best SEO Tools for B2B Content Marketing Success appeared first on Contently.
Photo by cocarinne Today’s post is by author and website designer Camilla Monk. Copyingtext from a beautifully designed PDF file can quickly turn into a headache if the pasted contents end up looking like a mangled soup of words. Reviewers will love to tap into those to illustrate their social media posts or videos.
A craveable, delicious, delightful blog post isn’t much different from a pastry. As long as you follow the recipe, steps included, you will create a post your readers are hungry to devour – and might even return for more. The good news is you won’t make a special trip to the grocery store to get started on the perfect blog post.
A prompt is a natural language text input you provide to an AI model to specify the task you want it to complete. This input is measured in tokensunits of text created through tokenization. The post Prompt Engineering Explained: Crafting Better AI Interactions appeared first on Grammarly Blog.
And the potential for AI to copy content without proper attribution. Compare this chunk of text: With this one: Which would you rather continue reading? Incorporate Multimedia Content Add relevant videos, images, and workflows to break up text. ” However, some SEOs are skeptical. Also make use of white space.
Good copy must walk a fine line between encouraging consumer action without sounding too pushy. No matter where your copy is, it must be punchy and catch someone’s attention. . Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content.
Image from Google HubSpots resource center shows how consistent branding on your website helps unify your posts. Even though they cover a wide range of topics, they connect all their posts. The posts have similar writing styles and imagery. Just look at those post headers. Ghirardelli has a more luxurious theme.
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