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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

Really, what were talking about is how we define and present ourselves online. My websiteoriginally designed as a visual portfoliowasnt optimized for text, the main way search engines understand what a site is about. Notice that ALL of the underlined words are true to me AND strong search words for my website copy.

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Elevating Presentations with AI: How to Use GenAI to Help Create Compelling Presentations

Grammarly

One area of work in which AI can have a huge impact is in creating presentations. Many AI tools now exist to help presentations look more beautiful and communicate more effectively—all while cutting down on the time it takes to create one. Unfortunately, they take a lot of time and effort to put together.

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What Is Generative AI and How Does It Work?

Backlinko

These models can produce various content formats, including code, text, visuals, audio, and video. Depending on the tool you use, you may be able to enter freeform, text-based prompts. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings.

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15 Best Quillbot Alternatives: The Ultimate Guide

Backlinko

Here are some key features: Performance Score SEO Writing Assistant assesses the quality of your content and presents an aggregated score. The tool will present a side panel with all the metrics and suggestions. Add a link or some text, and the tool will take that to represent your ideal brand voice.

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What Are GPTs? Everything You Should Know

Grammarly

Designed to understand and generate humanlike text, a GPT uses a transformer architecture to perform tasks like answering questions, summarizing, and translating. As a type of large language model (LLM) , GPTs are trained to process and analyze vast amounts of text data, enabling it to understand and generate humanlike language.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Here are three more specific ad copy strategies to drive ROI. Scan Your Competitor’s Ad Copy With Spyfu. Look at the example below.

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Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

A skilled copywriter can craft copy that: Attracts prospective customers. I specialize in writing copy that generates leads and sales. I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials.

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