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5 Examples of stories that add Emotional Intelligence to your AI-assisted copy.

Nick Ursborne

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. The promotional content focuses on Alex’s emotional journey from despair to triumph. But… AI output can feel dry and generic.

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The Silent Bestseller: How Some Self-Published Books Thrive Without Viral Marketing

Jane Friedman

Amazons free promotions: a game changer One of the most underrated marketing tools for self-published authors is Amazons free promotion days for Kindle books. To fix this, I started using BookSprout, a platform where authors can offer free review copies in exchange for honest feedback. I was hesitant at first.

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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Here are three more specific ad copy strategies to drive ROI. Scan Your Competitor’s Ad Copy With Spyfu. Look at the example below.

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7 steps to writing great copy according to Joseph Sugarman

Credible Content

Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Your prospective customers and clients read your copy in a highly distracted state.

Copy 130
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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

“Direct response copywriting is the art and science of writing copy that gets people to take action.” It is often recommended to employ direct response techniques in website copy to engage visitors, drive conversions, and achieve specific business goals. ” – Gary Halbert, The Gary Halbert Letter.

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How to Promote Word-of-Mouth Referrals Through Paid Ads

Neil Patel

That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences. Promote Engagement Through User-Generated Content. For example, Twitter has its promoted and follower ads and there’s no minimum budget. However, getting those word-of-mouth referrals isn’t so easy.

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