Melanie Saxton

MAY 19, 2024

The following industries need professional assistance in putting together clever and consumer-driven copy, and that’s where I come in. Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales.

Recruitment 130

Recruitment Architecture Copywriter Copywriting 130

Jane Friedman

JULY 2, 2024

They identified material fit for reproduction and offered favored printers the exclusive right to copy it— “copyright.” In 1623, the preface to the First Folio of Shakespeare’s plays denounced the “surreptitious copies” that had “maimed” his work. Printers were appalled: Authors wrote, printers copied. Anyone could copy them.

Proofreader 141

Proofreader Publishing Publisher Publishing 141

Neil Patel

AUGUST 3, 2021

Users can view every detail of the ads, including the copy, the image, how long it’s been live, when it launched, and any versions being A/B tested. There are hundreds of industries out there, and you can learn a lot from all of them, whether it’s high-end luxury retail , insurance, or the law. Check Out Ad Copy and Tone.

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

APRIL 1, 2021

Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. Small-business retailers should consider implementing a personalized hashtag as a way to social-listen and reshare UGC across social while getting their brands’ names out there. Pura Vida Bracelets. Why This Instagram Bio Is Great. .”

Hospitality 137

Hospitality Social Media Retail Copy 137

Jane Friedman

FEBRUARY 7, 2024

A press release is a tool that is considered “approved” copy for any media organization, online or traditional, to use to discuss an outside entity. Here is a simple example in the book world: It is very likely that someone will review or feature your book and lift copy straight from your release, which is exactly what you want.

Search Engine Optimization 140

Search Engine Optimization Retail Keywords Promotion 140

Jane Friedman

DECEMBER 13, 2024

Important distributors, retailers and service providers may also exhibit or attend. However, this is not a good opportunity for an author who has just published their first book, and thinks attending might fix their marketing and promotion problems. There’s typically a separate rights area where literary agentshave tables.

Promotion 109

Promotion Retail Publisher Publishing 109

Jane Friedman

MAY 2, 2023

If you’ve uploaded a draft or advance reader copy, and distribution is enabled, that’s the version your buyer may receive. Get the price right from the start Leaving margins aside, your paperback’s retail price can generally be competitive with traditionally published trade paperbacks.

Retail 145

Retail Editorial Publisher Publishing 145

Susan Greene

NOVEMBER 6, 2023

Hi Susan, I’m looking for help on improving an About page for my website promoting my bookkeeping services. A list of bullets could work — realtors, physicians, retailers, etc. I feel like what I’ve written isn’t effective. It doesn’t seem to be converting visitors into customers.

Ads 130

Ads Retail Copywriter Copywriting 130

Neil Patel

DECEMBER 2, 2021

In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. Since retailers know that consumers are much more likely to make purchases the later it gets in the season, CPCs become more expensive, too. Use Promotions but Use Them Carefully.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

JUNE 23, 2020

Lesson #3: Content Promotion. Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Just look at Amazon, they are bigger than any traditional retailer. Lesson #1: Amazon. Lesson #2: Sales Channels.

Marketing 145

Marketing Retail Sales Social Media 145

Contently

DECEMBER 21, 2022

Or maybe you know the words to the song that plays on loop in elevators and in retailers from Thanksgiving to New Year’s. Montgomery Ward exists today only as an online retailer. (It million copies of the book were distributed for free to 2.4 Well, “viral” in 1939 terms. A Quick Recap of the Rudolph Story.

Storytelling 113

Storytelling Retail Copy Copywriter 113

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. It’s a key market for us.

Education 111

Education Brand Banking Retail 111

The Idea Logical Company

JUNE 20, 2021

Before 1995, publishing and retailing were the province of entities that did it in a businesslike way, usually for profit but always within an organizational structure dedicated to their publishing or retailing activity. The cause of the disruption on both prior occasions and now was the introduction of asymmetric competition.

Publisher 100

Publisher Publishing Publishing Retail 100

Neil Patel

APRIL 21, 2021

Specifically, omnichannel retailers deliver the same experience across every channel and create a seamless experience that transcends individual platforms. It doesn’t matter if you see an Apple ad on TV or in print, read the copy on their website, or even watch one of their product launches. What Is Omnichannel E-commerce?

Marketing 110

Marketing Retail Social Media Sales 110

Neil Patel

MARCH 18, 2021

In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion.

Ads 127

Ads Ad Copy Advertising Social Media 127

Jane Friedman

AUGUST 31, 2023

I formatted the book, got an ISBN number, designed a cover, and somehow convinced a local printer to print 5,000 copies on credit. If you want to read the rest of the book, send me a check for $15 and I’ll mail you a copy.” Even if you’ve only sold one copy of your first book. My dream of literary stardom had cost them plenty.

Publisher 144

Publisher Publishing Publishing Electronics 144

Neil Patel

DECEMBER 21, 2020

Before we go in-depth about natural language generation and how it can help your promotions, let’s take a minute to explain what precisely natural language generation is and what it does. Relevant content is essential to online sales, and it’s vital for seasonal promotions. What Is Natural Language Generation (NLG)? Automated Updates.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Neil Patel

SEPTEMBER 19, 2020

The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. If your agency has this know-how, they’ll have what they need to promote your business effectively. They’ll have a pretty good idea of the promotions your customers will respond to. This is a huge opportunity for ecommerce retailers.

Agency 131

Agency Retail Promotion Communication 131

Neil Patel

OCTOBER 4, 2021

30 percent of all retail sales occur between Black Friday and Christmas. For many people, featured sales are the reason to go shopping on Black Friday and Cyber Monday, turning these days into bonanzas for retailers. Sales promotions aren’t just about savings. Update Your Website’s Visuals and Copy.

Retail 120

Retail Brand Awareness Sales Digital Marketing 120

The Idea Logical Company

JULY 5, 2021

The 20th century saw the growth of book retailing through stores. The persistent things about a book’s identity as publishing evolved were that it was a stand-alone, advertising-free (with some exceptions) bound volume that was meant to appeal to an audience that would cover its cost and provide a profit by purchasing their own copies.

Retail 100

Retail Publisher Publishing Publishing 100

Neil Patel

OCTOBER 5, 2021

HubSpot’s report shows that 20 percent of e-commerce, retail, consumer goods, and service companies personalize emails based on specific demographics. Rather than trying to reach all your readers with a single promotion, just send it to those who have shown interest in a related topic. Perhaps offer a discount to encourage sales.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered.

Content Marketing 109

Content Marketing Marketing Government Food 109

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success. But, how do you supercharge your marketing copy to be more persuasive? 10 Techniques For Writing Persuasive Marketing Copy.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Freelance Writing Jobs

NOVEMBER 29, 2021

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success. But, how do you supercharge your marketing copy to be more persuasive? 10 Techniques For Writing Persuasive Marketing Copy.

Persuasion 52

Persuasion Marketing Copy Copy Proofreader 52

Neil Patel

APRIL 22, 2021

For example, if you have a high CTOR, it can indicate your customers enjoy the copy, images, links, and layout within your email. In contrast, retail, food, and travel industries tend to have a lower-than-average CTOR. Break up your copy in short chunks and ensure your sections flow logically. Use Clear and Engaging Copy.

Copy 117

Copy Government Persuasion Retail 117

Neil Patel

APRIL 1, 2021

Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. Ensure you have high-quality product images and videos, if appropriate, with well-written product copy outlining features and benefits. Create Clear CTAs on Social Media Optimized for E-Commerce.

Social Media 145

Social Media Media Landing Page Advertising 145

Neil Patel

OCTOBER 8, 2020

Web Content writer: works on blog posts, guest posts, social media copy, and landing pages. Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Neil Patel

APRIL 22, 2021

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Publishing Trends

SEPTEMBER 20, 2023

PROMOTIONS At Random House, Ben Greenberg was promoted to VP, Editor-in-Chief. Hilary Redmon was promoted to VP, editorial director of nonfiction. At Penguin Publishing Group , Jordan Aaronson has been promoted to assistant director, marketing and Andrew Taets has been promoted to marketing associate.

Art Director 91

Art Director Editorial Agency Portfolio 91

The Creative Penn

MARCH 27, 2023

If you find it for sale elsewhere, then it is a secondhand copy. It’s a form of direct sales and so you have a closer connection with the creator rather than buying through an online retailer or bookstore. It is becoming harder to stand out on the big retailers because of the sheer volume of books and also with the rising cost of ads.

Retail 98

Retail Projects Social Media Sales 98

Neil Patel

DECEMBER 22, 2022

Putting this high-level content on your website can result in the following benefits: Higher search engine rankings : Google’s algorithm loves content that promotes your site’s E-A-T. What you want is related websites with established authority in your industry promoting your content. Note: MC means Main Content.

Medical 116

Medical Concept SEO Retail 116

The Creative Penn

NOVEMBER 13, 2023

Like there are no retailers, aside from bookstores. Listening to the other side of it, where the prose people are so retailer-focused, is wild to me. I still don't have any of my fiction books on retailers. Like zero of them are on retailers right now, and I've written over 40. Like those were the ways you made money.

Retail 98

Retail Sales Prose Script 98

Publishing Trends

NOVEMBER 17, 2022

PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing. Leslie Mechanic has been promoted to Art Director for Little Simon and Simon Spotlight. Sarah Reck has been promoted to Assistant Director, Digital Marketing. McElderry Books.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Neil Patel

JANUARY 31, 2022

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Upload an image and add a copy to create your ad. Set your budget.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

The Creative Penn

OCTOBER 30, 2023

I mean, some of the content, too, is promotional content that's designed to sell authors on courses and coaching and books and even more stuff. I mean, our social media feeds have got it, advertisements are everywhere we go, you get promotions and author groups. I mean, I get text message advertisements now. I mean, that's the madness.

Management 98

Management Retail Promotion Sales 98

Buffer

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

Marketing 114

Marketing Social Media Retail Search Engine Optimization 114

Neil Patel

APRIL 20, 2021

For example, Dan Kennedy wrote sales copy that generated over $10 million in sales over the years. For most retailers with optimized and high-functioning websites, SEO and email marketing are more beneficial than a Facebook page. That’s not always true for other retailers. That’s exactly what their cognitive function wants.

Sales 137

Sales Advertising Content Creation Education 137