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Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from salescopy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from salescopy and elsewhere. But what is a true sentence? There’s no excess.
If you’re familiar with prose , you’ve probably heard it defined as “not poetry.” There are many types of prose; for example, prose fiction is writing that contains elements like character, setting, and theme. More broadly, prose is any writing that adheres to standard sentence and grammatical structure.
Prioritize Brevity and Clarity Over Flowery Words Good salescopies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points.
But adverbs rarely make your prose sound better. Whether you’re working on a novel, a school assignment, a piece of creative nonfiction, or even a salescopy , you want your verbs to pull their weight. It’s also a very effective technique in marketing and salescopy. Instead, your word choice could bog it down.
What a Swipe File is NOT We’re not talking about copying. You can create a separate Gmail account (it’s free) and use it to save interesting newsletters, salescopy, email marketing emails, etc. You never take somebody else’s words and put them into your writing. That’s plagiarism. Gmail Yep, Gmail.
When it comes to powerful copy, few elements hold as much sway as the aptly named ‘trigger words.’ From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants.
But fi r st , g r ab ou r Step-by-step guide to using AI and ChatGPT P ROMPTS to create copy that converts! (no I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. It’s okay, I know prompt engineering is everything when it comes to content and copy. Like the above?
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