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For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He How To Use ChatGPT To Critique Your SalesCopy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. Try this test. Why is that?
Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. Does the copy include elements of story?
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their salescopy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?
this week when writing salescopy for the dust jacket of my new book. But you will probably write salescopy to market something you create. Let’s give that copy a glow up! Any salescopy should sound like the product it’s promoting. (Except me and parallel parking. Anyway: writing.
You need to use words that give your salescopy feeling and stir up emotion in your readers. Interchange any of these words with some of your boring, worn out salescopy and watch your conversions soar! Because they spark the biggest reaction among their customers.
Prioritize Brevity and Clarity Over Flowery Words Good salescopies should help consumers make informed decisions, not “impress” them with superfluous, flowery words. Instead of setting the scene with lengthy prose, dive right into the meat of the copy by addressing your reader’s pain points.
How Copywriting Evolved Over Time Old copy hacks will tell you copywriting is the art and science of crafting writing that sells. You can still define it in much the same way, broadly: “Writing that helps make a sale.” How the copy helps make a sale may differ. Therefore, that info content is copy, too.
Publish those testimonials on your site. I’ve been publishing testimonials from my satisfied clients on this site for some time now, and I can attest to the fact that they help persuade prospects to convert into clients and subscribers. Apple reduces that consumer confusion by simplifying their web and salescopy.
In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Website SalesCopy.
Freelance writing is needed by both publishers and business sites or blogs due to the sheer amount of content it takes to keep their sites high in the rankings, as well as to draw in views from their target audience. Then, as you get more publishers to trust you, you can increase your rate. Got your attention, didn’t I?
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Note: While AI tools can help streamline your efforts (and even improve your copy), we recommend you learn the basics of great copywriting first.
I’ve written copy professionally for about 12 years, earning millions from it (yes, I said millions). I’ve also paid professional copywriters hundreds of thousands of dollars to write great copy on my behalf. With direct response copy , you want the prospect to take action immediately. Here’s the one we use for Paid to Write.
By teaching you how to craft compelling marketing copy. Ready to transform your content writing and command attention with your salescopy? This course’s unique feature is its emphasis on avoiding cheesiness while crafting effective copy. Its practical, secret-revealing approach to writing copy that sells.
Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. Study their content to get an idea of what they publish.
The Awareness stage is when an individual initially discovers a company, typically by finding some sort of content they’ve published online. During this stage, make it your mission to consistently publish high-quality, valuable content that will appeal to your target audience. Originally published in 2019, updated for 2022.
For example, Dan Kennedy wrote salescopy that generated over $10 million in sales over the years. They want results and they won’t let their human brain function be swayed by fancy copy that doesn’t give at least a sneak peek of the results that they can expect. That’s exactly what their cognitive function wants.
Whether you’re writing blog posts, social media updates, or website copy, here are 15 essential writing skills that every professional content writer must master. Follow the appropriate citation style (such as APA or MLA) and give credit to the original authors or publishers.
Unlike magazine, TV, and billboard ads — whose purpose is to create brand awareness — direct response copywriting is persuasive copy that gets readers to take immediate action , like: Subscribe to an airfare discount newsletter. Make no mistake, writing direct response salescopy isn’t easy. Purchase an online course.
As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Remote copywriters create advertisements, email campaigns, landing pages, and salescopy for businesses. publishing, self-help).
billion social media users, your profile can go unnoticed even if you publish dozens of brilliant posts daily. You can take copywriting courses and create salescopy, not just blog posts, for your existing clients. Moreover, over 99% of marketers use social media to boost and build their brand. Now, here’s the problem.
To create copy pieces that can effectively persuade online customers to take the required action, AI is truly important in copywriting. Generally, AI tools and systems are incredible sources of data and new customer insights that can help copywriters create optimized salescopies. Data Analytics. Personalization.
Just curious because I’ve only ever sold to men, which was fun” In this guy’s case I gave him an example: I told him I used to co-own an info publishing biz in weight loss selling to women. But I never really enjoyed writing the emails or salescopy to that market compared to selling to guys.
You’ll also see if you dig into the salescopy on dPS eBooks , that many of our sales pages also use this more aspirational language in how we sell our products. Another example of this is Transcending Travel: A Guide to Captivating Travel Photography which at the time we published it was our fastest selling eBook.
To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the salescopy is written. And “Nothing happens online until the salescopy is written.”. If you stripped out all the copy from your online business, what would you have left?
A steady stream of recent, positive sentiment is priceless salescopy for your market. Prior to the COVID-19 pandemic, 24% of grocers were publishing Google Posts , but in 2020, only 16% were actively making any use of this feature. He was happy to let other grocers copy this form letter to use for their own applications.
a well-honed sales page – we worked hard on our salescopy for both the sales page and emails that we sent our subscriber list. At dPS we see both the joy and disappointment that many experience when shooting portraits and it was this very reason that we wanted to publish this eBook. Take-Home Lesson.
True word of mouth will sell more copies than your marketing copy ever will. Two of the most successful eBook publishers I’ve worked with created their first eBook as a collection of posts – with a few extra bits wrapped up in a nice design. Get someone else to review or write your salescopy.
Expert authorities invest time creating more in-depth studies and publishing the results. Your blog is on this level if: You have published an in-depth white paper, ebook or series of articles. You can now download her free report on how to write salescopy when personality is part of your business at Harrisonamy.com.
For example, if you’re a marketing coach, which of these pieces of copy do you think are more likely to build your credibility? “To In my experience, the more content you publish on your expertise, the more people know, like, and trust you, and want to work with you directly. Originally at: Blog Tips at ProBlogger.
Rather than publishing five high-quality weekly blog posts, she slipped to being lucky to publish one mediocre one. I initially spent it on writing, then on editing, then on design, then on researching and setting up shopping carts, then on writing salescopy etc. Her twitter account became a ghost town.
That’s one reason why salescopy is often about a screw-up who fixed their situation, and never about someone responsible who isn’t a screw-up in some way. It’s not just in business or publishing, either. And how instead… only the screw-ups who mostly contribute nothing do. It’s like this in all phases of society.
” While this is going on, you’re able to start attracting attention from people who are going to be your target market for this kind of product—simply by publishing strategic content on your blog. You can now download her free report on how to write salescopy when personality is part of your business at Harrisonamy.com.
Since 2004 we’ve published almost 8000 blog posts, but have grown ProBlogger to include an annual event, a podcast, a book, a series of eBooks, and a Job Board. by Mario Related Stories A Simple Exercise to Help You Write Effective SalesCopy Reading Roundup: What’s New in Blogging Lately? Comments Boom! I know how much.
But it’s quite timely for what’s coming down the pike, so I am sharing it again here: One of the problems info publishers run into eventually are customers who bytch & moan about “too much info!” It used to be 16, another newsletter I used to publish was 12. I’ve slightly edited it for clarity. and “info overload!”
September 2005: I published a post here on ProBlogger talking about how I’d reached the “six-figure&# level of income from blogging. She is also involved in the creation of ebooks, writing salescopy, and other editorial tasks. Income went up and down over the next year or so.
Needless to say, I did a thorough home work on the competitors to check out their products, price points and of course their salescopy. Sales sequence . For my pre-launch content, I had been publishing related blog posts such as Why You Don’t Need to Become a Popular Blogger prior to announcing the course.
Publish a book. Write and publish a physical book. Write web copy for businesses/blogs . A great way to use your copywriting skills is to write salescopy for websites. Copywriting for company websites and sales pages is a sought after skill, and can be hugely rewarding. . E.g., Seth Godin.
One of the things I noticed as I did that analysis was that over the last 12 months, some of the most shared pieces of content that we have published were actually posts where we embedded some curated pieces of content. One example that I’ll give you was a piece of content, a post that we published back in April.
One of the things I noticed as I did that analysis was that over the last 12 months, some of the most shared pieces of content that we have published were actually posts where we embedded some curated pieces of content. One example that I’ll give you was a piece of content, a post that we published back in April.
ProBlogger Book Published by Wiley. had a publishing network, an ad network, and another one that I came across called Chitika. It was around that time I got approached by Wiley, the publisher in the US, to write the ProBlogger book. We sold $70,000 worth of copies in the first 11 days. Paid speaking.
We usually publish two podcasts episodes for week but while our ProBlogger event is on and it is going to be on in a week and a half from this episode goes live. The question of writing long posts versus breaking up posts into short posts and publishing them as a series is one that I do get fairly regularly.
They visualize themselves as a published author, successful blogger, or a successful entrepreneur thanks to excellent salescopy. You could add some free follow-up time for mentoring, extra editing passes, social media content creation, or some salescopy. Dont leave these offers open-ended, however.
ProBlogger Book Published by Wiley. had a publishing network, an ad network, and another one that I came across called Chitika. It was around that time I got approached by Wiley, the publisher in the US, to write the ProBlogger book. We sold $70,000 worth of copies in the first 11 days. Paid speaking.
The idea was that every day of the 12 days before Christmas, I would publish a blog post, announcing that day’s deal. The blog post itself would be the sales page for that particular day. We’re writing salescopy, setting up sales pages, setting up our own products.
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