The Idea Logical Company

MAY 8, 2024

And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

Publisher 340

Publisher Publishing Publishing Copy 340

Jane Friedman

MARCH 19, 2025

The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Sales came in, but not at the level I had dreamed of. That one small event sparked conversations, led to new reviews, and even brought in sales for my other books.

Publisher 141

Publisher Publishing Publishing Marketing 141

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. I included both.

Copywriting 130

Copywriting Copywriter Script Landing Page 130

CopyBlogger

JULY 7, 2022

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. The post The Greatest Sales Letter of All Time appeared first on Copyblogger. Continue Reading.

Sales 135

Sales Advertising Copy Writing 135

Ashleyn Writes

APRIL 7, 2022

Are you ready to grow your reach, get new eyes on your offers, and drive some sales? With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend. That might be your website, landing page, sales page, etc.

Ad Copy 130

Ad Copy Copy Ads Landing Page 130

Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

Copywriting 105

Copywriting Copywriter Script Copy 105

The Idea Logical Company

OCTOBER 4, 2023

In the 20th century, each “next printing” was a bit of a commitment, usually in the low thousands of copies. If the book was only selling dozens or hundreds a year, it made economic sense to kill it. Two things changed that calculus. Ebooks don’t require inventory.

Publisher 340

Publisher Publishing Publishing Electronics 340

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The answer is simple. Emphasis on persuasion. Emphasis on storytelling.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. Another sale. Did you notice how we went from a web visitor reading your copy to exotic holidays in just a couple of sentences? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service.

Persuasion 228

Persuasion Sales Copy Script Transportation 228

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Messaging Optimization Connect your website to Anyword, and it’ll extract the copy for all your landing pages.

Content Creation 96

Content Creation Copy Text Creativity 96

Susan Greene

FEBRUARY 8, 2023

You don’t have to write the copy in order. Your page should look something like this: Healthcare Data Campaign HDC-5 3 sales emails January 30, 2023 Now at least you have something on the page. .” You may know of other copywriters who can crank out near-perfect copy with little-to-no preparation. What’s the date?

Copy 130

Copy Copywriting Copywriter Healthcare 130

Grammarly

DECEMBER 26, 2023

Long considered a traditional marketing strategy, sales letters remain relevant today by continually evolving. Sometimes sales letters are still sent by snail mail, but the format has seamlessly adapted to email, web page copy, and even videos. What is a sales letter? How do you start a sales letter in AI?

Sales 111

Sales Writing Persuasion Copywriter 111

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Your adding something different to that copy. The result?

Writer 244

Writer Copywriting Copywriter Sales Copy 244

Credible Content

SEPTEMBER 12, 2022

In the beginning pages of the book, he writes: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” Hence, your readers must read your copy fully. Remaining copy: Keep your remaining copy sticky. How do you do that?

Concept 130

Concept Copywriting Copywriter Sales 130

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. How do you write a conversational copy? It is easy to digest and understand your copy if it is brief. What all you need to do to be a conversational copywriter?

Copywriting 130

Copywriting Copywriter Sales IT 130

Backlinko

JANUARY 6, 2025

Copy competitors. For example, when summer sales dropped, they scheduled customer calls. Look for patterns in engagement and sales attribution. Together, they drive consistent sales. You could theoretically follow this simple process of Googling, observing, and copying. You follow trends. Trust your gut.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

The Idea Logical Company

NOVEMBER 1, 2022

But publishers can increasingly milk sales out of the long tail of backlist, thanks to the new digital marketing world we live in. They can pay “by the drink” So Ingram’s steady growth in title count and sales volume can continue. The only way to expand a publishing house is to have a larger number of active titles.

Publisher 276

Publisher Publishing Publishing Digital Marketing 276

CopyBlogger

JANUARY 11, 2024

Following copywriting best practices can help you create good copy, but there’s a lot of nuance to great copywriting that. Continue Reading The post 12 Outstanding Copywriting Examples That Generate Sales appeared first on Copyblogger.

Copywriting 111

Copywriting Copywriter Sales Copy 111

Enchanting Marketing

NOVEMBER 29, 2022

Let me show you 3 examples from Hemingway, and then we’ll draw conclusions and look at examples from sales copy … One true sentence by Hemingway. These same principles work in any type of writing … 5 true sentences from sales copy and elsewhere. But what is a true sentence? There’s no excess.

Writing 276

Writing Sales Copy Prose Hospitality 276

Grammarly

NOVEMBER 15, 2024

Personalized letters: AI in communication It may be tempting to just copy and paste whatever your AI writing assistant creates, but it’s not recommended. In general, it’s more popular to use AI for professional letters, like a sales letter , marketing newsletter , or job offer letter.

Writing 110

Writing Writing Style Copy Communication 110

Enchanting Marketing

MARCH 11, 2025

How to write soundbites like Apple : This carousel was very loosely based on a blog post about Apple’s copy but I gathered a lot more examples (16,830 impressions, 258 likes, 33 comments, 16 reposts). Plus, I can do a few more sales-y posts. So, most repurposing starts with existing blog content. A valuable friend.

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 109

Sales Marketing Search Engine Optimization Social Media 109

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy.

Writer 130

Writer Portfolio Post Freelance 130

Freelance Magic

NOVEMBER 19, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2. or something similar.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. It’s sales copy. I devour a lot of fiction. Of course not.

Sales Copy 223

Sales Copy Writing Copywriting Copywriter 223

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. The key is finding the right types of writing work and then putting in the effort to build up a steady client base and portfolio.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Nick Ursborne

DECEMBER 26, 2023

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve.

Copywriter 253

Copywriter Copywriting Writing Sales Copy 253

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Pushy sales talk. Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? When we read a good sales story, we don’t notice we’re being sold to. How do you tell such a sales story? Best-in-class.

Sales Copy 182

Sales Copy Storytelling Copywriting Copywriter 182

Nick Ursborne

SEPTEMBER 10, 2023

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. Use empathy to improve your copy by almost every metric. It’s about dramatically improving the performance of your copy and content. It just learns about it from data.

Copywriting 221

Copywriting Copywriter Sales Copy Copy 221

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 239

Content Writer Writer Content Writing 239

Buffer

SEPTEMBER 30, 2024

The other day, he was telling us about one of his first sales meetings back when he was just starting out, over 30 years ago. Aside : Some writers write the body copy (the content that follows the hook) of the social media post before the hook.   My friend's dad built a multi-million dollar waste management company.

Social Media 117

Social Media Media Writing Storytelling 117

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Freelance Magic

NOVEMBER 18, 2024

I might be able to help This puts the pain point first and sets the scene for when the client opens up your email and reads the rest of the copy. I can help Are you looking for customer-centric copy that converts? I can help”, “are you looking for copy that converts?”, Image by stories on Freepik.com 2. or something similar.

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Nick Ursborne

FEBRUARY 14, 2024

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions. Emotional language holds our attention and closes the sale.

Copywriting 206

Copywriting Copywriter Freelance Copy 206

Nick Ursborne

JANUARY 10, 2024

Identify their fears and desires, and you can speak to those emotions in your copy. Here’s an example, assuming I’m preparing to write copy or content about Keurig coffee makers. Based on this, I can at least make a start on my copy… focusing on “convenience, ease of use, and the variety of coffee options available”.

Copywriter 220

Copywriter Copywriting Copy Ads 220

Elna Cain

JANUARY 13, 2023

” Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. You can even give it a book title or website or just copy and see what happens.

Freelance 285

Freelance Writer Script Writing 285

Nick Ursborne

JULY 15, 2024

AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. For example, he might be looking for a “big idea” for a long-form sales letter he’s writing.

Freelance Copywriting 208

Freelance Copywriting Copywriting Copywriter Freelance 208