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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. Does the copy include elements of story? Is the copy respectful and non-manipulative?

Copy 217
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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.

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How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. All the yellow highlighted text needs rewriting. Let’s give that copy a glow up! Any sales copy should sound like the product it’s promoting.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated? In sales copy, we don’t let readers wait long to find out the answers on questions.

Writing 206
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How to Write Killer Sales Copy (And See If It’s Working)

The Daily Egg

Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the. The post How to Write Killer Sales Copy (And See If It’s Working) appeared first on The Daily Egg.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

It can be used to test everything from website copy to sales emails to search ads. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test. With off-site tests, you’re probably testing either an ad or a sales email.

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How to Create The Perfect Call-to-Action

Neil Patel

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.