Content Marketing Institute

OCTOBER 2, 2018

OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Backlinko

OCTOBER 21, 2024

Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. “I try not to look at other vegan recipes because there’s a very easy inclination to copy, even if it’s not intentional. I try to keep my brain clear most of the time.”

SEO 101

SEO Content Finance Concept 101

Copywriter Collective

MARCH 7, 2025

A clear indication to immediately ask your copywriters to create engaging video content scripts. Does it mean blogs and website copies are outdated? Website copies have embedded content marketing links. Secondly, demonstrate one-on-one communication scripts through your videos. Can you write a crisp and compelling script?

Copywriting 52

Copywriting Copywriter Sales Script 52

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriting 130

Copywriting Copywriter Script Portfolio 130

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Ashleyn Writes

APRIL 13, 2023

But relying on a computer to come up with copy? And if you’re DIYing your copy, what does that mean for you as a biz owner? It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. Totally fine. And at light speed too!

Copywriting 130

Copywriting Copywriter Storytelling Copy 130

Caroline Gibson

NOVEMBER 7, 2022

PM: I started as a creative secretary at Saatchi’s and saw an ad in Campaign one day for The Radio Operators, so wrote a letter in the form of a radio script to Tony Hertz there. Sometimes a voiceover might need to deliver some very complicated copy such as price points, which a mega Hollywood star might not be able to do.

Creativity 130

Creativity Freelance Copywriting Script Copywriting 130

Credible Content

JUNE 23, 2023

The primary purpose of the script is to encourage people to give a call (teleshopping number) and place an order. “Direct response copywriting is the art and science of writing copy that gets people to take action.” ” – Gary Halbert, The Gary Halbert Letter.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Neil Patel

AUGUST 20, 2021

Storytelling. Visuals can include imagery, video, and even copy. Use Creative Copy. Becoming a wordsmith isn’t for everyone, but persuasive copy is key to convincing viewers to take a suggested course of action. This type of persuasive copy is a great example of how to get viewers hooked.

Persuasion 138

Persuasion Ads Advertising Copy 138

Smart Blogger

MARCH 10, 2023

The marketing budget or the money clients have available to pay for content or copy, will determine rates. So, even if you aren’t a highly technical writer, as long as your storytelling skills are on point, writing case studies might be in your wheelhouse. They may also need scripts for webinars, another sales tool.

Freelance 120

Freelance Writing Finance Script 120

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Adaptability to different formats: Writing for various content formats, such as blog posts, articles, social media posts, eBooks, or video scripts.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Content Marketing Institute

APRIL 6, 2018

With proof points, copy blocks, and usage considerations, messaging flexes across touchpoints, channels , and content – while equipping you to tell a cohesive story that helps audiences understand who you are and what to expect. And yes, that includes call center scripts. Click To Tweet. Portfolio thread.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. They even include sample scripts for team leaders to follow during group question-and-answer sessions. In many cases, printed copies are available for less than $10.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Once the viewer is hooked by some fun storytelling, the rest of the video explains how the app solves the characters’ problems and even shows a few features. Write a script your audience will want to follow.

Content 111

Content Script Storytelling Social Media 111

CoSchedule

FEBRUARY 20, 2023

Use storytelling: Storytelling is a powerful tool for capturing attention and building emotional connections with your audience. Try incorporating storytelling into your captions by sharing personal anecdotes or customer success stories. Source Copy.ai

Social Media 114

Social Media Media Writing Storytelling 114

Smart Blogger

MARCH 10, 2023

Here’s what’s ahead: The proven structure your testimonials should follow to increase conversion rates and land more jobs; The importance of statistics, storytelling, and authenticity; How to ask someone for a client or customer testimonial; And much more. You don’t have to copy her exact method, of course.

Persuasion 110

Persuasion Writing Storytelling Script 110

Buffer

SEPTEMBER 25, 2023

You can even generate video scripts for Reels and Tiktok. Can be used for calendar planning, strategizing, storytelling ideas, and more. It also helps with content planning, SEO, and creation for blogs, web copy, emails, and more, with 100+ AI templates and a host of other powerful tools.

Social Media 120

Social Media Content Creation Media Content 120

Men With Pens

NOVEMBER 21, 2012

When I was fifteen, my parents granted me the indulgence of letting a friend paint, in a nice cursive script, the final page of Hermann Hesse’s Siddhartha on the wall, floor to ceiling, facing my bed. I saw evidence everywhere that people were storytellers. I knew I wanted to be a storyteller too.

Writing 76

Writing Storytelling Electronics Architecture 76

Smart Blogger

JANUARY 6, 2023

Video game writing covers a variety of creative writing tasks in the industry, from writing scripts and packaging materials, to strategy guides and social media posts. Narrative designers are the storytellers who determine the video game design. Check for consistencies in the script, story, and gameplay. Let’s do this!

Writing 81

Writing Script Portfolio Social Media 81

Buffer

JULY 31, 2023

The agency emphasizes that AI-generated content will never be directly "copied and pasted" onto a site without undergoing human editorial review. She specifically mentioned their Todoist newsletter, which takes a personal storytelling approach that AI can’t replicate.

Content Creator 78

Content Creator Editorial Content Creation Content 78

The Creative Penn

NOVEMBER 4, 2022

Barry: …just to try to sort of get him to take a copy. They read it, they liked it, they took some copies, those copies sold, they took some more copies, they sold. So, the way I look at transmedia storytelling is it's basically telling a single story or story experience across many different formats.

Publishing 98

Publishing Publisher Publishing Script 98

Copywriter Collective

OCTOBER 31, 2023

Incorporating storytelling into your brand marketing. Writing engaging video scripts for visual marketing. Storytelling also minimizes your reliance on troubling facts (e.g. For example: Facebook: Storytelling works best here because its users love to connect with and form communities around brands.

Copywriting 52

Copywriting Copywriter Persuasion Proofreader 52

Smart Blogger

MAY 26, 2023

This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. They understand the product or service, the competition, and the target audience’s preferences deeply, enabling them to create resonant and convincing copy.

Copywriting 67

Copywriting Copywriter Persuasion Freelance Copywriting 67

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Who is the character?

Concept 52

Concept Telecommunication Script Storytelling 52

Contently

DECEMBER 21, 2022

If your year-in-review campaign consists of a blog article, for example, you might want to include steps in your workflow for the brief, outline, draft, approvals, revisions, social media copy, and publishing. Video workflows will include steps for storyboarding, scripting, production, and the appropriate approvals.

Social Media Copy 65

Social Media Copy Freelance Social Media Script 65

Men With Pens

JUNE 23, 2010

Get a copy of Chip and Dan Heath’s book Made to Stick if you want the authoritative take on this.) All writing ought to be storytelling. Hell, there’s a reason I only ever watch scripted shows on television, too–I yearn for stories, not contests and grand-standing.) Now answer this: How often do you remember a story?

Writing 64

Writing Copywriting Copywriter Blogger 64

Verblio

DECEMBER 16, 2022

Sam Butterworth, Copy Team Lead at Aira. “ Sam Butterworth, Copy Team Lead at Aira. ” Sam Butterworth, Copy Team Lead at Aira. ” Sam Butterworth, Copy Team Lead at Aira. ” Sam Butterworth, Copy Team Lead at Aira. ” Sam Butterworth, Copy Team Lead at Aira. Listen on episode ten.

Agency 52

Agency Marketing Content Copy 52

Shorthand Content Marketing

MAY 8, 2022

During the years of publication, the almanacs sold 10,000 copies per year. And each of those copies were of course printed by, and available from Benjamin Franklin’s printing shop. . Researching, writing and editing copy for websites, blog posts, emails, and social media. Content Marketing Must Create Engagement.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Men With Pens

JUNE 20, 2010

It’s all over the place, because plenty of experts (and not-so-experts) suggest reading aloud as a way to improve your work for sparkling copy. I know I write well, my posts get attention, my web copy sells. Because every time I wrote the script and the read it I’d want to change it. Or are you? Every single time.

Text 73

Text Writer Script Copy 73

ProBlogger

SEPTEMBER 18, 2017

We talked about what format of podcast and how to choose the right format for you whether it be an interview or teaching course or something else, more narrative storytelling one. I used to script every single word that I was going to say because I was so afraid of missing something or saying something incorrectly or all the random pauses.

Audience 47

Audience Blogger Promotion Blog 47

Content Marketing Institute

JANUARY 15, 2018

” Frank Strong, owner, Sword and the Script Media. Instead of posting a photo of an event’s promotional poster or restaurant’s menu, try a picture of the event or menu item with engaging copy to support the promotion. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

Content 112

Content Content Creator Content Marketing Social Media 112

Smart Blogger

OCTOBER 16, 2023

And it goes beyond speakers and storytellers. And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Skim through good digital marketing campaign copy on an e-commerce site, and you’ll find a lot of power words based on vanity or greed.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

The Creative Penn

AUGUST 19, 2024

So the style itself lends to a more storytelling way of doing it. Once I did that, the way I always write when I write scripts is I just write. They had great copy editing comments, which I loved and thought improved things. We had a script once, the whole script took place at a bar, kind of like Casablanca.

Creativity 52

Creativity Writing Script Publishing 52

Men With Pens

JANUARY 19, 2010

Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. If you want to explain something – anything – to the people reading your copy, do it fast. And Inigo is absolutely right.

Copywriting 110

Copywriting Copywriter Hospitality Copy 110

Freelance Writing Jobs

MARCH 17, 2025

Video content is taking over online, making video production one of the most powerful skills for storytelling and marketing. Storytelling Abilities Every video tells a story, no matter if it’s a brand’s journey or a cinematic short. Pay attention to scripting, pacing, and the emotional resonance of your work.

Freelance 59

Freelance Writer Portfolio Storytelling 59

Smart Blogger

OCTOBER 14, 2024

Some of the best writing in the world can be seen in the scripts of your favorite shows. Pay attention to the dialogue, listen for the clever storytelling methods , and use them in your own writing. The first time I held a copy of something I created, I was euphoric. So here’s how to get inspired to write: 1.

Writing 98

Writing Creativity Writer Publisher 98