Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

Copywriting 105

Copywriting Copywriter Script Copy 105

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? The goal of the course is to give you skills in short story writing, fiction writing, creativity and copy and editing. The most well-known type of creative writing is storytelling.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Men With Pens

AUGUST 1, 2010

Storytelling works. But if you haven’t used storytelling properly, readers won’t do what you want them to do. Your storytelling strategy fell flat. Using storytelling to influence readers isn’t as easy as it looks. Storytelling uses a few basic elements: a beginning, a conflict, a climax, an end.

Storytelling 80

Storytelling Copy Writing Copywriting 80

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on storytelling. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The answer is simple. Emphasis on persuasion.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? AI for writers: How to use AI in storytelling The taboo of AI story writing stems from the idea of having AI do a writer’s work for them. For starters, copying an AI text and saying you wrote it is unethical and potentially illegal. That said, AI is still a great aid in storytelling.

Storytelling 116

Storytelling Proofreader Text Creativity 116

Buffer

SEPTEMBER 30, 2024

Aside : Some writers write the body copy (the content that follows the hook) of the social media post before the hook. There are plenty of storytelling formulas you can lean into to get your point across.  I also recommend downloading my free hook template guide. I personally find it easier to start with my hook.

Social Media 117

Social Media Media Writing Storytelling 117

Enchanting Marketing

MARCH 11, 2025

How to write soundbites like Apple : This carousel was very loosely based on a blog post about Apple’s copy but I gathered a lot more examples (16,830 impressions, 258 likes, 33 comments, 16 reposts). Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Human content wins.

Post 130

Post Content Creation Storytelling Creativity 130

Contently

DECEMBER 21, 2022

Families visiting the Montgomery Ward in-store Santas would get a copy for free, the boss explains; Marketing hopes the allure of the story and the free-book promotion would boost holiday sales more than the generic coloring books Montgomery Ward Santas usually passes out to kids. million copies of the book were distributed for free to 2.4

Storytelling 113

Storytelling Retail Copy Copywriter 113

Elna Cain

MARCH 8, 2025

This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy. Top dollar means: Expert quotes User generated content at times Statistics Descriptive writing Images Easy flow Storytelling Clients are wanting their writers to share their stories.

Writer 130

Writer Portfolio Post Freelance 130

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Ann Handley

AUGUST 10, 2022

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. I see it all the time in messaging copy. Usually there’s an important message trapped in the copy. your own copy. That’s the one job of copy, isn’t it?

Copy 118

Copy Hospitality Storytelling Writer 118

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. This is why, to differentiate our own copy, we want to insert a real person into the narrative. Personal experience breathes life into your copy and content. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy. But so can GPT-4.

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Copywriting Copywriter Storytelling Writing 232

Susan Greene

FEBRUARY 8, 2023

You don’t have to write the copy in order. You may know of other copywriters who can crank out near-perfect copy with little-to-no preparation. Cultivate a voice and storytelling style that cannot be compared to others.” Start with the Easy Stuff There’s nothing more intimidating than a blank document. ” 10.

Copy 130

Copy Copywriting Copywriter Healthcare 130

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

Storytelling 111

Storytelling Script Food Agency 111

Freelance Magic

DECEMBER 1, 2024

There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. You might write a blog post for a tech startup one day, edit an ebook for a solopreneur the next, and craft website copy for a local business the week after that. First, you need solid writing and storytelling skills. The good news?

Freelance 130

Freelance Writer Portfolio Projects 130

Enchanting Marketing

MAY 20, 2024

It’s not the same when you read sales copy, eh? Sales copy often turns readers off. So, what if you could write sales copy like a storyteller? The shortest sentence in this story In their sales copy, Apple often use the shortest sentences to stress key benefits. You read how fantastic a product is. Best-in-class.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. Content Creation Strategy: Get in the driver’s seat and become a copy and content strategist, looking at the big picture, long-term. They can combine ideas and come up with something new. But we can.

Writing 227

Writing Copywriting Copywriter Storytelling 227

Backlinko

OCTOBER 21, 2024

Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. “I try not to look at other vegan recipes because there’s a very easy inclination to copy, even if it’s not intentional. I try to keep my brain clear most of the time.”

SEO 101

SEO Finance Content Concept 101

Freelance Magic

DECEMBER 6, 2022

How SaaS brands can improve their homepage copy. How to add storytelling to content. The posts I created for LinkedIn. A controversial opinion. A tip for better freelancer-client relationships. A key mistake brands make with content. How brands can make their content stand out. Different types of posts brands can create.

Freelance 260

Freelance Storytelling Concept Brand 260

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. Don’t overlook the power of storytelling to engage your audience emotionally and make your copy more relatable.

Copywriting 130

Copywriting Copywriter Proofreader Persuasion 130

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Here’s the thing: AI writing tools are great for help generating ideas for social media and website copy, titles, and breaking through writer’s block. But we’re not there yet.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Ann Handley

NOVEMBER 18, 2023

Source: Wiley A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Let’s give that copy a glow up!

Sales Copy 74

Sales Copy Copy Sales Storytelling 74

Ashleyn Writes

APRIL 13, 2023

But relying on a computer to come up with copy? And if you’re DIYing your copy, what does that mean for you as a biz owner? It can generate sales page copy , product descriptions, emails , blogs, articles, scripts, Reels, ideas, TikTok ideas, interview questions, and job descriptions. or, “Can you reduce this copy by 100 words?”

Copywriting 130

Copywriting Copywriter Storytelling Copy 130

Credible Content

MAY 25, 2023

As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Also, you should have a knack for writing concise and impactful copy that gets the message across effectively. Innovative approaches to messaging and storytelling.

Copywriting 130

Copywriting Copywriter Persuasion Writing 130

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Nick Ursborne

OCTOBER 11, 2024

That’s what happens when you’ve been writing copy for over 45 years. I dare say I did a reasonable job… I’m sure I pressed all the right buttons in my copy… the fear of running out of money, and so on. And we can tap into those experiences when we write copy and content. You also bump into something else at my age… ageism.

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Copywriting Copywriter Copy Writer 220

Ben Settle

APRIL 10, 2024

Copy them out by hand no matter how tedious it feels. No, I don’t have a course or book teaching storytelling, you can’t buy experience, you have to sweat, bleed, fight for it. No, I don’t have a course or book teaching storytelling, you can’t buy experience, you have to sweat, bleed, fight for it.

Storytelling 52

Storytelling Utilities Copy Ads 52

iWriter

JULY 1, 2024

Your website copy is more than words on a screen—it’s a powerful tool that can elevate your brand and drive sales. Understanding Your Audience Understanding your audience is the first step in writing effective website copy. Incorporating these terms into your website copy can attract more visitors. Let’s dive in!

Brand Awareness 59

Brand Awareness Copy Sales Brand 59

Men With Pens

JUNE 15, 2012

Pick a page of web copy and add some rich adjectives, metaphors or play up the mood of the scene. How to Paint Magical Words with Storytelling Impact first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. This week, bring colour to your writing. Make movies for your readers’ minds. Go ahead, paint pictures.

Storytelling 63

Storytelling Copywriter Copywriting Copy 63

Jane Friedman

JANUARY 12, 2024

Her efforts led to selling tens of thousands of copies of the book and helped her further cultivate loyal fans in her business community—which is her target audience because she offers consulting and educational services for business professionals. Storytelling is another important piece of the content pie. The same is true for poets.

Content 139

Content Storytelling Consulting Promotion 139

Neil Patel

MARCH 30, 2021

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. Don’t waste valuable SEO copy. On the average, five times as many people read the headline as read the body copy. Use this handy tool to make your copy appealing to the right audience. A copywriter does.

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Copywriting Copywriter SEO Writing 144

Elna Cain

OCTOBER 13, 2022

This little piece of copy is important for your business so that you can make a living as a writer online. Use Storytelling to be Personal. Conquer campaigns with her at Punchline Copy or get quick copy jobs done at SNAP Copy. And it can also be used to incentivize readers and clients to check out your site.

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Portfolio IT Freelance Storytelling 155

Jane Friedman

FEBRUARY 28, 2024

Tropes have developed from storytelling patterns appreciated by readers and writers alike. When they read back cover copy that indicates “this book has your favorite elements,” they’re more likely to take that book home and read it. If you think about it, you likely have favorite tropes that draw you in, whether consciously (e.g.,

Storytelling 143

Storytelling Food Retail Writer 143

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

Brand 105

Brand Storytelling Creativity Text 105

Contently

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 52

Storytelling Audience Concept Social Media 52

Credible Content

JUNE 23, 2023

“Direct response copywriting is the art and science of writing copy that gets people to take action.” It is often recommended to employ direct response techniques in website copy to engage visitors, drive conversions, and achieve specific business goals. ” – Gary Halbert, The Gary Halbert Letter.

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Copywriting Copywriter Promotion Persuasion 130