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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1.

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7 steps to writing great copy according to Joseph Sugarman

Credible Content

Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Your prospective customers and clients read your copy in a highly distracted state.

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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. This is why you need a Human In The Loop (HITL) Yes, HITL is a real thing. I didn’t just make it up.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing.

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AI can’t shake with anger, tremble with fear, or burst into tears.

Nick Ursborne

Large language models like ChatGPT are trained through exposure to massive amounts of text data. Predicting text, one word at a time, creates a very limited experience of the world. This is why all AI-generated text needs to be infused with human emotion. LLMs like ChatGPT will and can never feel emotions.

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CoEdIT: State-of-the-Art Text Editing With Fewer Parameters

Grammarly

This has included extensive use of large language models (LLMs), which got us wondering: What if we made LLMs specialize in text editing? Open Roles We’ve noticed a gap in current research: LLMs are generally trained for a broad set of text-generation tasks. Shape the way millions of people communicate!

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My Favorite Ways to Use an AI Writing Tool as a Freelance Writer

Elna Cain

Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. You can even give it a book title or website or just copy and see what happens.

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