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If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This article covers how to do SEO for your website in 10 digestible steps. Set Up Your Website If you haven’t already set up your site, it’s time to choose a platform. Okay, ready? Let’s start with step one.
As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Btw, if you want to see these principles in actionand get three hooks delivered to your inbox every weekcheck out the Copy Bank Club. Your copy must feel just as effortless for your readers eyes to navigate. is evolving faster than ever.
In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms. Websites required designers, and hiring a coder to build an HTML site from scratch was expensive.
A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. We also share some creative ways to use reverse image searches (including how to use it to get more website traffic). Like color, objects, text, and more. Select any image you want to search for.
The best websitecopy is powerful. Today, we’ll dive into six actionable tips to help you write great websitecopy. Today, we’ll dive into six actionable tips to help you write great websitecopy. Web Copywriting: The Basics What is websitecopy? It’s like shooting in the dark.
One of the best ways to improve CRO is by A/B testing features on your website. There is one thing to keep in mind: testing every random aspect of your website can be counter-productive. Try both varieties to see which works best for your website. The real challenge with CRO is in knowing how to start and what to test.
Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Add a link or some text, and the tool will take that to represent your ideal brand voice. Then, choose the provided copy option with the highest performance score.
This involves providing information like your businesss name, category, and website URL. Once you have control of your GBP, choose a verification method (email, text message, etc.). Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co.
Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Here are three more specific ad copy strategies to drive ROI. Scan Your Competitor’s Ad Copy With Spyfu. Look at the example below.
Of course, if you own a Chinese restaurant, you might want to figure out how to get your website to the top of the search engine results page (SERP) when someone types those in. Why Your Website Needs a Keyword Strategy. When your website ranks highly in search engine results, you can reach traffic that may be ready to buy.
One of the most common questions I get from people, including clients and prospective clients, is whether or not it's okay to copy content from elsewhere and post it as a blog article on their site. Three Methods of Copying Content Now let's look at the three scenarios I see most often for copying content. Let's dig in!
Does Using Other Pages Images on Your Website Hurt SEO? Copying and pasting images is a quick way to source visuals for your site. However, does using other pages images in your website hurt SEO? Anything you do on your website has the potential to help or hurt search engine optimization, including the visuals you use.
” Copy this transcript and tell ChatGPT to create a blog post from this transcript. From here, you can copy and paste the first subtopic, have it write a paragraph with examples, and go from there to build out the transcript for a client. You can even give it a book title or website or just copy and see what happens.
That said, it’s a challenge in many ways to get your website indexed as a news publisher by the Google News sitemap file crawler and your articles indexed and ranked in Google News. To be included in news XML’s your reporting must be original, honest, and well-structured with quality anchor texts, meta tags, and an authoritative voice.
When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. The same principles apply to SEO because Google and other search engines are trying to analyze and group the data on your website. There aren’t really any cons to structured data.
If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Many are trying to decipher how to use a website template. But, you will stunt the growth of your business website.
This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products. Why Should You Optimize Your Website? When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. How to Optimize Your Website for Free.
With the wealth of knowledge online, websites are a common source of references in academic writing. But if you want to use information you found online without relying on quotes, you must first learn how to paraphrase a website. Paraphrasing a website is a smart strategy to avoid using too many direct quotes.
While the list of companies actively soliciting copy-only submissions is short, the stack of dollar bills you have the potential to earn with these companies is fairly tall. Luckily, getting a feel for a company’s style couldn’t be easier, as pretty much every seller has their full catalog right on their website.
This overview includes link cards—clickable links to websites used to generate the AI-generated summary. If users can get all the information they need directly from Google, they might not click through to individual websites. Which could lead to a decrease in website visits and potential customers.
organic visits to their website each month. Plumbing SEO is a set of practices that increase a plumbing companys websites visibility in search engines like Google. And convert website visitors into paying customers. While having a page on your website is helpful, youll want to take a multi-pronged approach to collecting reviews.
Despite their importance, many brands fail to make their product’s features clear on their websites—and that could cause revenue to drop. Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage.
Websites not only attract new customers but also give you the chance to sell to people directly, making website writing a powerful sales tool. We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting. Think of SEO as lead generation.
Organic search traffic is critical for growing your website and business. Stick around, because I’m spilling the beans on everything I’ve learned about SEO and how to get your website indexed fast in this step-by-step guide! Fortunately for Google search users and ethical website owners, those days are long gone.
Back in 1995 I published my first website. You write a prompt, and the AI comes back with written text. Is the copy and content created by ChatGPT perfect? So don’t be surprised if companies leap at the chance to use these tools to create copy and content for pennies a page. That includes us, as copy and content writers.
In other words, it searches for content that contains keywords like ‘ gardening tools ’ in its title, headings, and copy. To improve the rankability of your product descriptions, you need to strategically place keywords, write valuable copy, and improve the technical factors of your online store (loading speed, backlink profile, etc.).
Consider this example below from a recent email we sent about Express Writers University While it might seem like an infographic is just an alternative way to deliver information, imagine how this information would look if it were simple text. Your copy should concisely describe the data for each chart.
Content writing and editing tools #1- Google Docs A must-have tool in every freelance content writer’s arsenal Google Docs is one of the popular free content writing apps for creating and editing text documents online. You will be redirected to a new page where all the cliches in your text will be highlighted in bold.
If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you.
When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. Although optimizing your content is essential for generating more website traffic, it’s also crucial that you’re getting that traffic to convert. Can I still optimize web copy with keywords? Add Visual Interest.
In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. And by 2021, her website had blossomed into a lucrative six-figure business. Then, you’ll find ten tips to improve the SEO of your small business website.
Go Local Top Soft Skill : Interpersonal skills (maintaining positive relationships, actively listening) Top Writing Skill : Short copy for social media You can get your foot in the door and gain experience with freelance work by finding work in your town or city. no website). For this to work, you need to focus on business writing.
Copy competitors. You could theoretically follow this simple process of Googling, observing, and copying. And Lumens has been tweaking their copy each month. “We would’ve been better off turning the website off. Or products that are okay but never really get traction. You follow trends. Trust your gut.
Ill separate them by: Their potential impact The effort required to make the fix Which specific aspect of your LCP score they help with But first, lets talk about what LCP actually means for your website (jump to this part for the fixes). But if the article text takes five seconds to show up, that’s a poor experience.
Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. In addition, you can track competitors’ keyword rankings and backlinks and complete a website audit to find SEO issues. Oh, and it’s free!
It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. Fortunately, there’s plenty you can do to get your e-commerce website to rank higher. The following article details proven methods to optimize your website and get more online attention.
The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. By aligning all written materials blog posts, websitecopy, white papers, and social media updates on a common axis of intention, a business writer ensures your customers know what to expect from your brand.
OpenAI is the company that made ChatGPT and AI-generated text popular and changed the content landscape forever. Use Several AI-Detection Tools Copy and paste your article into different AI detectors. Google guidelines on AI generated content And I know many niche website owners exclusively use AI content to rank in Google.
Image from Google HubSpots resource center shows how consistent branding on your website helps unify your posts. Hershey uses bright, fun colors and thick, bold text. Unify Your Communication Channels Content marketing spans several channels, including websites, social media, and emails. Just look at those post headers.
Photo by cocarinne Today’s post is by author and website designer Camilla Monk. Journalists and bloggers will find it easier to harvest whatever they can from your website than download your press kit—unless you turn it into an invaluable tool box for the hurried journalist. Lastly, stand out with copy buttons! Here’s how: 1.
A prompt is a natural language text input you provide to an AI model to specify the task you want it to complete. This input is measured in tokensunits of text created through tokenization. OpenAI prompt examples : This is a searchable collection of prompt examples for tasks such as translation, website creation, and code revision.
In today’s digital landscape, your website’s visibility can make or break your business. A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Imagine the potential of reaching millions without spending a dime.
To improve your website’s search engine optimization (SEO), copywriting is a crucial component. The words on your website significantly affect how well your site ranks in search results. SEO copywriting is essential to any website’s search engine optimization efforts. Write for your audience first.
However, they published the press release on their website. If they had published the press release on an official news website, choosing title case capitalization would be the better option. Boilerplate information rarely changes, so you can use the same text over and over. Don’t overstuff or you risk turning your readers off.
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