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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Content Strategy and Planning: Use AI to analyze competitor content, identify trending topics, and generate content calendars for your own client projects.

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Optimizing Web Copy (with Keywords): Why You Should Never Sacrifice Content Quality

Express Writers

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. But the question is, should that be your primary focus as a content creator? Although optimizing your content is essential for generating more website traffic, it’s also crucial that you’re getting that traffic to convert.

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A Simple Website Checklist For Web Design, Build And Content

Caroline Gibson

Who will create the on-page SEO (keywords seamlessly woven into headings and copy)? What to consider for your website copy Do you need existing copy up-dated and brought into line with your new brand identity/tone of voice? Or do you need copy written from scratch? If so, you need to have a copy style created.

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. Section two teaches you about Emotional Intelligence, and its application to copy and content writing. Section three shows you how to blend AI with EI, creating copy that is beyond what AI alone can achieve.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions. This is where we get to compete.

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Nick Ursborne

Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there.

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How Long Does It Take To Create A Website?

Caroline Gibson

In the last two days alone, I’ve been contacted by an agency wanting copy for a client’s 12-page website – within four days. I also like to know what other websites you like in terms of look and copy – but not necessarily in your sector. You may like to read my blog What Is Tone Of Voice In Copy And Why Does It Matter? ).

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