Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. This is why stories can be such an impactful way to express Emotional Intelligence in your writing. It packs no emotional punch.

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Copy Copywriter Copywriting Food 234

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. First, I write a prompt for an AI tool like ChatGPT.

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Copy Ads Copywriting Copywriter 217

Write Freelance

JANUARY 21, 2023

Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing. I wanted to hone my skills and practice fiction writing too, which is when I started looking for creative writing courses online.

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Creativity Writing Storytelling Writing Style 299

Buffer

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. Thankfully, you can write hooks that are both accurate and enticing without resorting to sensationalism. 

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Social Media Media Writing Storytelling 117

Nick Ursborne

DECEMBER 18, 2024

Beyond Basic Prompts Forget simple commands like “write a product description.” Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Ride the wave or be drowned by the wave! Finally, I recommend you try Gemini 1.5

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Copywriter Copywriting Content Creator Content Creation 194

Enchanting Marketing

NOVEMBER 29, 2022

What’s the foundation of good writing? Such sentences sneak into my own writing, too. And I keep learning from the masters … “All you have to do is write one true sentence.” When Hemingway faced writer’s block, he told himself: All you have to do is write one true sentence. There’s no excess.

Writing 276

Writing Sales Copy Prose Hospitality 276

Nick Ursborne

SEPTEMBER 13, 2023

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. In other words, I’ll never just start writing based on the output of GPT-4 alone. Here are just three of many types of story you can add to your copy and content. Yup, Nick-4 is me.)

Copy 202

Copy Copywriting Copywriter Content 202

Copywriter Collective

MARCH 21, 2025

Do you ever see a piece of copy and you think to yourself, Damn, I wish I wrote that? Their copy lets them say ice cream without actually saying it. Do you need a copywriter who can write witty copy for your marketing campaign? The post Copy You Wish You Wrote appeared first on Copywriter Collective.

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Copy Copywriter Copywriting Script 52

Elna Cain

JANUARY 13, 2023

Have you been hearing a lot about AI and AI writing tools? The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not. The AI Writing Tool I Use. How I Use An AI Writing Tool.

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Freelance Writer Script Writing 285

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. And that means most AI writing lacks the human touch. But there IS a problem. There’s no human in the loop. I didn’t just make it up.

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Copywriter Copywriting Writing Freelance 258

Make a Living Writing

DECEMBER 10, 2024

Did you know you can earn money by finding greeting card writing jobs? Our guide below covers everything you need to know about freelance greeting card writing jobs, including how much you can make, which companies are looking for writers, how to land the gigs, and more. How much do greeting card writing jobs pay?

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Freelance Writing Portfolio Editorial 98

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.

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Copywriting Copywriter Writing Sales Copy 253

Enchanting Marketing

JULY 30, 2024

Do you feel uncertain about your own writing? Most of us are unhappy about our writing. We despair at the gap between how we write and how we’d like to write. Mastering writing may feel like climbing a huge mountain You start your climb with a positive mind and full of energy. We procrastinate. What to do?

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Writing Writer Publishing Publisher 274

Write Freelance

JUNE 13, 2023

There was a time when all writers needed was a pen and paper to write their thoughts. But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read.

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Writing Content Freelance Content Writer 245

Make a Living Writing

NOVEMBER 17, 2024

Long ago, I came up with a list of ways working freelancers can grow their writing income. If you’ve been wondering how to make money writing—serious money, that is—this list is for you. How to make money writing Aren’t you sick of the negativity out there in the freelance writing community? I know I am.

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Writing Freelance Social Media Writer 97

Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Introduce movement into your copy when you can. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools.

Writing 238

Writing Copywriter Copywriting Copy 238

Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 1 – Emotionally Intelligent writing makes people feel heard and understood.

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Writing Copywriting Copywriter Persuasion 244

Make a Living Writing

JANUARY 2, 2025

Wondering if there are online magazines that pay decent freelance writing rates in 2025? But businesses, magazines, and digital publications still have freelance writing jobs they need to fill. Yes, you read that rightyou might be able to get paid to write poetry by The Sun Magazine. You’re not the only one. USD a word.

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Freelance Architecture Writing Editorial 96

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. This is why, to differentiate our own copy, we want to insert a real person into the narrative. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own?

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Copywriting Copywriter Storytelling Writing 232

Enchanting Marketing

NOVEMBER 28, 2023

And beautiful writing? I used to think that beautiful writing was just about a poetic writing style. Beautiful writing is vivid, concise, and rhythmic. But the more I think about it, the more I realize there’s more to beautiful writing than style. Beautiful writing is alive. But is their copy beautiful?

Writing 236

Writing Hospitality Food Writing Style 236

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Btw, if you want to see these principles in actionand get three hooks delivered to your inbox every weekcheck out the Copy Bank Club. Your copy must feel just as effortless for your readers eyes to navigate. is evolving faster than ever.

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Copywriter Copywriting Copy Sales 130

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Copywriter Copywriting Writing Landing Page 235

Enchanting Marketing

FEBRUARY 13, 2024

If you want to write better sales copy, then learn the principles of persuasion and study how the best copywriters write their copy. How does their copy engage? So, if you want to learn from the best, don’t just study sales copy. Read good writing, too. Your writing will become a pleasure to read.

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Sales Copy Writing Copywriter Copywriting 223

Elna Cain

FEBRUARY 27, 2024

Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. What is SaaS and SaaS Writing? This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Nick Ursborne

SEPTEMBER 29, 2023

I then copy the text, paste it into GPT-4, and write this prompt: “Conduct a sentiment analysis on this information.” I have found this to be a wonderful way to “listen’ to my audience, before I start writing. Details here… The post Improve the authenticity of your writing by leaning into both AI and Emotional Intelligence.

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Writing Copywriter Copywriting Communication 251

Ashleyn Writes

JANUARY 10, 2025

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), Sometimes, it’s helpful to just have copy/pasteable prompts; sometimes, it’s also helpful to see how it looks. Use it for landing pages, headline ideas, or even ad copy. I included both.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. The key here is not to avoid using AI as a tool in your writing toolkit.

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Copywriter Copywriting Writing Script 194

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Writing Copywriting Copywriter Storytelling 227

Nick Ursborne

MAY 20, 2024

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Writing prompts is not engineering. They complain about the quality of writing, and jump onto social media to declare with absolute certainty that AI will never be able to write as well as humans. Honestly, I don’t much like that term.

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Writing Copywriter Copywriting Engineering 202

Elna Cain

OCTOBER 19, 2023

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ).

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Website Retail Writing Portfolio 226

Kayleigh Moore

OCTOBER 3, 2022

The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. The rise of AI-powered writing tools AI-powered writing is nothing new. Popular AI-powered writing assistants Here are a few of the companies in this space you should know (and try!)

Freelance 173

Freelance Writer Writing Social Media Copy 173

Nick Ursborne

MARCH 3, 2024

As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. To survive in a market where freelancers and in-house writing teams are already using AI, I need to give myself the same advantages by using the same tools. It’s a totally legitimate question.

Copywriting 239

Copywriting Copywriter Writing Freelance 239

Copywriter Collective

JANUARY 10, 2025

How to beat AI and short attention spans by writing with purpose and intent. AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. We see it everywhere – copy that lacks purpose and intention. Whats the secret to copywriting in 2025?

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Copywriter Copywriting Script Copy 105

Elna Cain

NOVEMBER 8, 2022

Your freelance writing business is failing and if you don’t act quickly, you might never recover. Fortunately you haven’t hit a dead-end yet , which means you can do these things I’ll share in this post to grow your business and book more writing jobs. Write on Medium (develop your writing voice).

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Freelance Writing Social Media Writer 200

ContentWriters

FEBRUARY 7, 2025

In many cases, the overall tone of your writing is just as important as the information you share. While some situations may call for a more conversational and casual approach, many types of writing require a professional, formal tone. Formal tone in writing involves using clear, direct, and respectful communication to convey an idea.

Writing 71

Writing Writing Style Communication Education 71

Enchanting Marketing

NOVEMBER 14, 2023

We try to figure out why their writing is so powerful, and then apply the same techniques to our own writing. But good writing is not just about emulation and intuition. Science backs up a lot of writing advice. Birchard summarizes the latest brain research on language processing and how it applies to impactful writing.

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Writing Sales Copy Text Copy 206