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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

It encourages copywriters to consider not just what people say but what they think, feel, and do. Why Empathy Mapping Matters in Copywriting While AI excels at analyzing data and generating content, it cannot genuinely empathize. Conclusion In the age of AI, empathy mapping is a vital tool for futureproofing your copywriting.

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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” This is what master copywriter Bob Bly does. The post 5 Valuable AI Use Cases for Freelance Copywriters. first appeared on Writing for the web - online copywriting and content writing. Try brainstorming with your favorite AI.

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3 Ways to diversify your digital copywriting services in the age of AI.

Nick Ursborne

And yes, some of those advances will impact our work as freelance copywriters. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. appeared first on Writing for the web - online copywriting and content writing.

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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy. The future belongs to writer and copywriters who combine AI and Emotional Intelligence. This is the topic and promise of my new course, Futureproof Copywriting. Use empathy to improve your copy by almost every metric.

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

Nick Ursborne

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Copywriters have been doing this for decades.

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The 4 Elements of Building Your Brand as a Freelance Copywriter.

Nick Ursborne

Think about some of the biggest names in copywriting. A good copywriter apparently. The same can happen with your copywriting career. As an example of what not to do, in my early years as a copywriter I focused on pharmaceutical copywriting. Because, as a freelancer, your brand is YOU. It makes a big difference.