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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

It encourages copywriters to consider not just what people say but what they think, feel, and do. Why Empathy Mapping Matters in Copywriting While AI excels at analyzing data and generating content, it cannot genuinely empathize. Conclusion In the age of AI, empathy mapping is a vital tool for futureproofing your copywriting.

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Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

Pro with Deep Research to research opportunities for copywriters working with AI. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Check out my course, Futureproof Copywriting.

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Professional Copywriting Services

Melanie Saxton

Why do businesses and organizations need professional copywriting services? Exceptional copywriting and content creation bridges people to people and businesses to businesses. Check Out My Professional Copywriting Services, Customized Just For You Hire me to ring in an era of commercial writing that enriches your business.

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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. Lets hope that 2025 brings us a fresh lease of copywriting. AI Copy AI seems to be the main topic of conversation whenever copywriting is brought up.

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The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” This is what master copywriter Bob Bly does. The post 5 Valuable AI Use Cases for Freelance Copywriters. first appeared on Writing for the web - online copywriting and content writing. Try brainstorming with your favorite AI.

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6 Tips to Keep Your Copywriting Lean, Focused and SEO-Friendly

Copywriter Collective

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. However, in all cases, this leaves us with the question of what gets included, what is focused copywriting, and what copy doesnt make it. Not everyone will have as extensive a vocabulary as you.