Empathy Mapping is An Essential Tool for Futureproof Copywriting
Nick Ursborne
DECEMBER 2, 2024
It encourages copywriters to consider not just what people say but what they think, feel, and do. Why Empathy Mapping Matters in Copywriting While AI excels at analyzing data and generating content, it cannot genuinely empathize. Conclusion In the age of AI, empathy mapping is a vital tool for futureproofing your copywriting.
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